BoohooMAN news and archive

The business behind BoohooMan’s Brand Locker marketplace

BoohooMan has entered the marketplace arena with the launch of Brand Locker, a new online platform featuring products from over 560 third-party brands across categories such as menswear, activewear, accessories, and resale luxury. The move reflects a wider transition toward a platform-driven retail model, while corresponding to broader trends in...

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BoohooMan launches premium sub-brand with rapper Gunna

BoohooMan, the pure-play online shopping destination for young men, is launching its first-ever premium sub-brand and fashion collaboration with American rapper, singer, and songwriter Gunna in June. The streetwear sub-label is called ‘P by Gunna’ and draws inspiration from the rapper’s everyday wardrobe. Gunna, who rose to fame with his third...

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Boohoo posts revenue and profit decline in FY24

Boohoo Group GMV was down 13 percent to 1,809 million pounds for the fiscal year 2024, as group performance continued to be impacted by a difficult macroeconomic environment. The company said that revenue for the year of 1,461 million pounds, declined 17 percent reflecting increased focus on profitability and difficult market conditions. Boohoo...

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BoohooMAN launches first NFT collection

BoohooMAN has launched its first collection of non-fungible tokens (NFTs), making it one of the first fast-fashion brands to launch a digital collection. The products are now available for free. NFTs are digital assets that belong to a person who has them in their crypto wallet. A record of value and ownership is stored on a blockchain ledger...

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BoohooMan launches first augmented reality campaign

Online fast fashion retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday. The ‘Hack Friday’ campaign is a new dystopian vision of its Black Friday promotions and features their digital character and ‘hacker’ Robin, who has infiltrated the world of fashion by offering up “unexpected discounts” for all...

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BoohooMan announces collaboration with Jake Paul

Online retailer BoohooMan has teamed up with entertainer turned boxer, Jake Paul. The two have produced a collection of activewear and fitness attire in a range of co-branded products. Items include a hoodie, raglan t-shirt, tank top and shorts, each featuring Paul’s signature black and gold colour scheme and PRBLM CHILD nickname. The designs...

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Boohoo drops rapper DaBaby following HIV comments

UK fashion giant Boohoo has ended its partnership announced earlier this year with rapper DaBaby following comments he made about people with HIV during a concert in the US. Boohoo, which announced in June its menswear brand had struck a deal with the US rapper for a limited-edition 100-piece collection, announced on Wednesday the partnership...

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Boohoo raises full year outlook after strong H1 revenue and profit growth

Boohoo Group revenue for the first half-year increased by 45 percent or 44 percent CER to 816.5 million pounds (1,048.4 million dollar). The company said in a statement that adjusted EBITDA for the period was 89.8 million pounds (115.3 million dollars), an increase of 48 percent, while profit before tax was 68.1 million pounds (87.4 million...

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Disney launches collection with BoohooMan

Global online retailer BoohooMan has launched its first co-branded line with Disney, which marks the retailer’s first-ever lifestyle collaboration featuring the iconic Mickey Mouse. The exclusive collaboration draws inspiration from 90’s streetwear, featuring denim jackets, tracksuits, and T-shirts in a classic colour palette of red, white,...

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BoohooMan unveils second collaboration with rapper Quavo

American rapper, songwriter and record producer, Quavo has followed up his 2019 collaboration with online retailer BoohooMan with a second limited-edition drop following “enormous demand” for his debut collection. “The success of the first drop was huge,” explained Samir Kamani, chief executive of BoohooMan in a statement. “After persistent...

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Boohoo launches World Mental Health Day T-shirts

Online retailers Boohoo and BoohooMan have created a collection of T-shirts in partnership with the World Federation for Mental Health to support World Mental Health Day on October 10. The seven T-shirts, available for women on Boohoo website and men via BoohooMan, are available for 10 pounds each, with 25 percent of all proceeds going directly...

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BoohooMan to launch collection with UK artist Deno

BoohooMan is continuing to team up with musical artists for limited edition collections with break through 16-year-old British artist Deno. Following on from collaborations with rapper Mist, Quincy, Tyga, Rae Sremmurd, French Montana and Quavo, BoohooMan is launching a collection with Deno that will embody his style as well as appeal to “men of...