Brazil news and archive

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

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Brazilian government responds to US tariffs with new economic measures

One week after the United States imposed a 50 percent surcharge on products imported from Brazil, the Brazilian government announced the "Brasil Soberano" Provisional Measure. The announcement, made on the morning of Wednesday, August 13, at the Planalto Palace in Brasília, was attended by President Lula, ministers, heads of the Chamber and...

Business

U.S. Polo Assn. launches in Brazil with Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global...

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Fairs

BFShow signals Brazil’s ascent in the global footwear supply chain

When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...

Fashion

For its 58th edition, São Paulo Fashion Week shows more consistent and sophisticated collections

Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...

Fashion

Plus-size movement reshapes fashion in Brazil

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists...

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H&M to expand its retail presence in Brazil during 2025

H&M has announced plans to launch its stores and online in Brazil during 2025. The company said in a release that H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a plan to further increase its presence across the country over time. “We are thrilled to announce that we are opening our first...

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Shein to invest 150m dollars in Brazilian garment manufacturers

Shein, the Chinese ultra fast-fashion retailer, has been investing in Brazilian garment manufacturers in order to expand its production capabilities and shorten its supply chain. On Thursday the company said it would invest a further 750 million reais (approximately 148.9 million dollars) to establish a network with thousands of textile...

Retail

Ablos Retail School Brazil starts new classes and expands course range

The first batch of students have graduated from the extension course Retail Management at the Ablos Retail School in Brazil. Ablos Retail School is an initiative by the Brazilian Association of Satellite Storekeepers in partnership with the educational centre Centro Universitário Assunção and Unifai, one of the educational branches of the Sao...

Fashion

Brazil's first lady turns heads, champions causes with fashion

Sao Paulo - Whether sporting a red Workers' Party star on her wedding dress, breaking taboos by wearing pants to her husband's inauguration, or rocking eco-friendly clothing, Brazil's new first lady is turning heads and making statements with her fashion choices. Rosangela "Janja" da Silva, a 56-year-old sociologist, has noticeably changed her...

Fashion

First Brazilian indigenous fashion show 'a form of resistance'

Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...

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Forever 21 looking to grow in Brazil with Dafiti

Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...