Brazil news and archive

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

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Business

Fashion's deforestation challenge: COP30 urges action among leather supply chains

COP30 remains ongoing in Belém, Brazil, where its close proximity to the Amazon rainforest has highlighted an urgency for businesses to act on deforestation risks. Heightened scrutiny towards some of fashion’s biggest players, alongside upcoming European regulations, has intensified pressure on the sector. Despite growing awareness, significant...

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Fashion |In Pictures

SPFW N60 celebrates 30 years by championing Brazilian identity

On October 20, the 30th anniversary edition of São Paulo Fashion Week (SPFW) concluded with the Lino Villaventura show at the Pavilhão das Culturas Brasileiras in Ibirapuera Park, São Paulo. The venue, nicknamed PACUBRA, shared the spotlight with the Iguatemi Shopping theatre and several historic locations. These included the Mário de Andrade...

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Retail

H&M targets emerging markets as US and European demand softens

Fashion retailer H&M is actively seeking to expand into emerging markets such as Brazil and India, according to CEO Daniel Erver, as consumer spending weakens in its core European region and U.S. tariffs impact demand in its second-largest market. “In some of these markets that we haven’t really penetrated… we see a bigger opportunity for...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

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Business

Brazilian government responds to US tariffs with new economic measures

One week after the United States imposed a 50 percent surcharge on products imported from Brazil, the Brazilian government announced the "Brasil Soberano" Provisional Measure. The announcement, made on the morning of Wednesday, August 13, at the Planalto Palace in Brasília, was attended by President Lula, ministers, heads of the Chamber and...

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Business

U.S. Polo Assn. launches in Brazil with Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global...

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Fairs

BFShow signals Brazil’s ascent in the global footwear supply chain

When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...

Fashion

For its 58th edition, São Paulo Fashion Week shows more consistent and sophisticated collections

Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...

Fashion

Plus-size movement reshapes fashion in Brazil

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists...

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Business

H&M to expand its retail presence in Brazil during 2025

H&M has announced plans to launch its stores and online in Brazil during 2025. The company said in a release that H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a plan to further increase its presence across the country over time. “We are thrilled to announce that we are opening our first...

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Business

Shein to invest 150m dollars in Brazilian garment manufacturers

Shein, the Chinese ultra fast-fashion retailer, has been investing in Brazilian garment manufacturers in order to expand its production capabilities and shorten its supply chain. On Thursday the company said it would invest a further 750 million reais (approximately 148.9 million dollars) to establish a network with thousands of textile...