Brazil news and archive

For its 58th edition, São Paulo Fashion Week shows more consistent and sophisticated collections

Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...

Fashion

Plus-size movement reshapes fashion in Brazil

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists...

Business

H&M to expand its retail presence in Brazil during 2025

H&M has announced plans to launch its stores and online in Brazil during 2025. The company said in a release that H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a plan to further increase its presence across the country over time. “We are thrilled to announce that we are opening our first...

Business

Shein to invest 150m dollars in Brazilian garment manufacturers

Shein, the Chinese ultra fast-fashion retailer, has been investing in Brazilian garment manufacturers in order to expand its production capabilities and shorten its supply chain. On Thursday the company said it would invest a further 750 million reais (approximately 148.9 million dollars) to establish a network with thousands of textile...

Retail

Ablos Retail School Brazil starts new classes and expands course range

The first batch of students have graduated from the extension course Retail Management at the Ablos Retail School in Brazil. Ablos Retail School is an initiative by the Brazilian Association of Satellite Storekeepers in partnership with the educational centre Centro Universitário Assunção and Unifai, one of the educational branches of the Sao...

Fashion

Brazil's first lady turns heads, champions causes with fashion

Sao Paulo - Whether sporting a red Workers' Party star on her wedding dress, breaking taboos by wearing pants to her husband's inauguration, or rocking eco-friendly clothing, Brazil's new first lady is turning heads and making statements with her fashion choices. Rosangela "Janja" da Silva, a 56-year-old sociologist, has noticeably changed her...

Fashion

First Brazilian indigenous fashion show 'a form of resistance'

Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...

Business

Forever 21 looking to grow in Brazil with Dafiti

Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...

Fashion Featured

São Paulo Fashion Week: It’s all about reuse and diversity

São Paulo - The 48th edition of São Paulo Fashion Week, which closed on 18 October, took place at the Brazilian Cultures Pavilion, in Ibirapuera Park. Looking back, we can conclude that many brands presented a similar idea: more sustainable fashion, supported by the upcycling of materials. At the same time, more attention was paid to ethnic and...

Business|INTERVIEW Featured

Isabel Rott started a minimalist, genderless brand without previous fashion experience

You don’t necessarily need a fashion degree or previous fashion experience to start a fashion label as bachelor degrees are no longer a guarantee of success in the industry: self-taught talents can go just as far, if not further. Just look at Virgil Abloh, a graduated architect who currently serves as menswear designer at Louis Vuitton’s...

BusinessFeatured

International fashion brands leaving Brazil

Gone are the days when international fashion brands considered Brazil a promising market. Versace closed down its last store in the country in December, followed by Ralph Lauren one month later. Local real estate company JHSF, which brought the American brand to Brazil in 2015 with a shop in São Paulo’s Cidade Jardim Mall, decided to shut the...

Retail

Brazil is the world's most expensive country to shop at Zara

Shopping at Zara is more expensive in Brazil than in any other country, reveals the fourth edition of an annual study by Brazilian investment bank BTG Pactual. Titled “Zara Index”, the research takes the price of 12 Zara items across 44 countries, then converts local currencies to US dollars and compares them to the prices offered in the United...