Clovia news and archive

Lingerie brand Clovia diversifies product basket with active wear

Clovia a lingerie brand owned by Purple Panda Fashions has launched a range of active wear with moisture-wicking properties. The new collection includes workout pants with a high waistband to support tummy and sports bras. After tapping a large chunk of the online lingerie market in India, Clovia is now looking make a mark in the active wear...

Retail

Clovia to expand retail, push up EBO store count

Clovia will take its exclusive store count to 10 and MBO presence to 50 locations in Delhi-NCR before expanding to other cities and smaller towns. The lingerie brand also revealed plan to build in-store tech in future. Clovia presently designs in-house, and outsources production to over 16 factories, primarily across North India. It plans to...

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Business

Clovia’s parent group raises 4 million dollars in funds

Indian leading online lingerie and sleepwear retailer Clovia, owned by Delhi-based Purple Panda Fashions Pvt. Ltd, has secured new funds from two new investors. As explained by the company to ‘VCCircle’, the intimates retail startup attracted 4 million dollars from existing investor Ivycap Ventures Advisors Pvt. Ltd and new investors Singularity...

Retail

Clovia to use omni-channels to rope in customers in smaller cities

Online lingerie brand Clovia will now be focusing on Tier II and III cities as it has realised that 60 per cent of its sales came from here. To target customers in these cities, the e-commerce site will come out with new products and designs based on customer feedback from these cities. The cities and towns where Clovia has seen good demand...

Fashion

Lingerie brand Clovia launches new range of swimwear

India’s fastest growing lingerie brand Clovia has launched a new range of vibrant swimwear and beach accessories. The range is made from handmade crochet, neoprene and fade resistant fabrics and includes one-piece, bikini, frock style, maillots (one-piece swimwear that’s high-cut on the hips) and fancy cover-ups such as chiffon sarongs and...

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Business

Online lingerie brand Clovia targets 50 per cent growth in 2016-17

Purple Panda Fashions, owners of e-tailer Clovia lingerie, will expand its production from 5 to 12 lakh units by the end of 2016. It expects to grow its business by 50 per cent quarter-on-quarter in 2016-17. Clovia was launched in 2012 to fulfil the need for quality and good intimate wear for women. Its range includes intimate apparel, night...

Featured

Retail

Clovia, changing the way women shop for lingerie

With a strong online presence of over 3 lakh registered users and 2.8 million page users, Clovia, a first of its kind women’s lingerie and sleepwear brand, is proving that the advent of New Age technology is rapidly changing India’s orthodox viewpoint on innerwear. Formerly known as MoodsofCloe, the brand which claims to sell over 1 lakh units...

Retail

Clovia plans to open more offline stores

Online lingerie vendor Clovia plans to enter the offline space with the launch of 10 shop-in-shop outlets in the next couple of weeks. These outlets will be located in airports of metros, including Delhi, Mumbai and Bangalore. In addition, Clovia plans to open outlets in large format stores. It has also launched for try-and-buy kiosks in...

Retail

Ecommerce boosts lingerie buying among men

With most online platforms offering a variety of lingerie brands and styles and some exclusively dedicated to the segment, the number of men shopping for women’s undergarments has seen a considerable rise. Factors like closed-door shopping, door-step delivery and advice on size and styles along with a large availability of popular global brands...

Retail

Online lingerie brand Cloe renamed Clovia

Online lingerie brand Cloe now renamed as Clovia has raised a fresh Series A funding round led by Ivy Cap Ventures. The change in brand-name is a part of its global expansion strategy. In 2013, the company had got an undisclosed seed investment from Zurich-based Mountain Partners AG and an arm of the Kanwar family who run Apollo Tyres. With...

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Business

IvyCap invests circa 5 million dollars in Clovia

Venture capital firm IvyCap has invested circa 5 million dollars in the Indian online lingerie retailer Clovia, earlier known as Cloe. The final amount of Series A funding remains undisclosed. Clovia explains that it intends to utilise the funds to strongly increase its footprint globally, innovating and extending the product line, marketing,...