Draper James news and archive

Reese Witherspoon’s Draper James plots UK and EU expansion

Lifestyle brand Draper James, founded by actress Reese Witherspoon, has announced a new strategic partnership with PDS Limited as it looks to expand and cement its presence in the UK and the European Union. The design and supply chain management firm has been appointed to oversee Draper James’ international distribution, while further serving as...

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Draper James names Jeannie Yoo as CEO

Draper James, the Southern-inspired lifestyle brand founded by actress Reese Witherspoon and majority-owned by Consortium Brand Partners, has named Jeannie Yoo its new chief executive officer. Yoo, a veteran in the fashion industry with two decades of experience across luxury and commercial brands, has been brought on to lead Draper James into...

Fashion

Tretorn collaborates with Draper James

Swedish footwear giant Tretorn is collaborating with California-based label Draper James for a second season. The Reese Witherspoon-founded brand in a statement said "last year’s collaboration was so successful that we knew that our customer would be looking for more. Tretorn is one of Reese’s favorite athletic shoe brands and an iconic look in...

Fashion

Altair and Draper James sign optical eyewear deal

Altair Eyewear, a subsidiary of Marchon Eyewear, has signed an exclusive global licensing agreement with Reese Witherspoon’s Southern-inspired fashion and lifestyle brand, Draper James to design, manufacture and distribute Draper James optical product. This will mark the brand’s first ever optical collection, with eyewear set to be available to...

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Draper James launches plus size collection

Draper James, the Southern fashion and lifestyle brand founded by actress Reese Witherspoon, is partnering with Eloquii, the trend-driven retailer for women in US sizes 12-28 on an exclusive capsule collection to extend its size offering. The Draper James for Eloquii collection for spring 2018 features 30 designs, including dresses and...