Ecoalf news and archive

Ecoalf reinvents Trump's 'MAGA' slogan to celebrate Earth Month

Madrid – To mark the Earth Month celebrations that begin every April, Spanish brand Ecoalf, a pioneer in merging sustainability and fashion design, has launched a controversial and striking campaign. The campaign reinvents the “Make America Great Again” slogan, which is associated with the presidential terms of US President Donald J. Trump. This...

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Fashion

Vegan fashion: Certifications, market data, and guides to decluttering

The vegan fashion market is a niche but increasingly important sector, driven by the demand for cruelty-free products. According to data from the American research company Market.Us, the global vegan fashion market is projected to reach approximately 1,281.2 billion dollars by 2034. This is up from 556.3 billion dollars in 2024. This growth...

Retail

Ecoalf strengthens its international business with new store in Japan

Madrid – Ecoalf, the Spanish fashion brand founded and led by Javier Goyeneche, has been at the forefront of sustainable fashion since its launch in 2012. It is expanding its retail network with the opening of a new flagship store in Japan. This country stands out as one of its key markets, and following this opening, Ecoalf now has five stores...

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Business

Ecoalf secures ‘green loan’ of seven million euros from Impact Bridge to boost growth

Madrid – Spanish fashion label Ecoalf secured a seven million euro "green loan" from Spanish fund manager Impact Bridge (IB). The capital will be used by the company, founded and led by Javier Goyeneche, to further boost its growth as a global ‘purpose-driven’ brand focused on promoting and leading the fashion industry's shift towards a more...

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Business

Sustainable momentum: Ecoalf sees double-digit growth

Spanish sustainable fashion label Ecoalf is strengthening its global positioning with a double-digit revenue increase and the strategic expansion of its retail footprint in Europe and Asia. For the fiscal year 2024 ending February 28, 2025, Ecoalf recorded a +20 percent year-over-year growth, with sales reaching 58 million euros, up from 46.8...

Podcast

Podcast: Ecoalf's 'Bluetiful Stories' Focuses on Ocean Sustainability

First episode of the Spanish brand Ecoalf’s ‘Bluetiful Stories - Healing with the Ocean’ podcast series. The episode was hosted by journalist and ocean advocate Cyrielle Hariel, and featured Prince Albert II of Monaco. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news)...

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Business|Interview

The Ecoalf lifestyle: Sports and beauty line meets LA store

Javier Goyeneche has a lot planned for Ecoalf. Only recently, the sustainability-oriented brand from Spain launched its own line for sports such as cycling and yoga, and now the next addition to the range is already in the starting blocks in the form of a beauty palette. In addition, the Ecoalf founder wants to push ahead with global expansion...

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Fashion

Ecoalf x Michelin launch loafers made from waste rubber and plastic bottles

B-Corp fashion brand Ecoalf has teamed up with multinational tire and footwear soles manufacturer Michelin for a recycled loafer collection. The two companies worked together to develop a shoe sole made from rubber that would otherwise be wasted in the production of Soles by Michelin. The footwear’s knitted fabric upper is then made from a mix...

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Retail

Ecoalf opens Madrid flagship, expands to homeware

In celebration of its 10th anniversary, Spanish sustainable fashion brand Ecoalf has announced a new Madrid flagship and said it is branching out into homeware. Located in the Santa Bárbara Palace, the 350 square metre store has been designed with sustainability in mind. The entire space uses natural and recycled materials such as reclaimed...

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Retail

Ecoalf opens first Japan flagship store in Tokyo

Spanish sustainable fashion brand Ecoalf has chosen the buzzing district of Shibuya in Tokyo as the location of its first Japan flagship store. Designed by Japanese architect Yohei Sakamaki, the store features a number of natural and recycled materials such as bamboo, stone, sand and wood, and is split into different areas including a second...

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Fashion |CEO INTERVIEW

Ecoalf CEO on global ambitions and the challenges of true sustainability

Spanish sustainable fashion label Ecoalf is trying to clean up the fashion industry by tackling some of its biggest issues - namely its excessive consumption of the world’s natural resources and its astronomical production of waste. Founded in 2009 by Javier Goyeneche, the brand looks to close the loop on raw material production by using...

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Fashion

Desigual launches 100 percent sustainable collection with Ecoalf

Spanish fashion brand Desigual has unveiled a 100 percent sustainable collection made in collaboration with Ecoalf that has been made from waste and recycled raw materials. The capsule collection has been designed to “minimise consumption of natural resources” while also being what the brand calls a “story of true love that transforms waste into...