Expansion news and archive

Hoff consolidates its European expansion with its first store in Amsterdam

Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...

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Business

German launch marks Sneaker Squad's European expansion strategy

Sneaker Squad's online platform is launching in Germany. The expansion marks an important milestone in its goal to become Europe's leading sneaker portal, the Dutch company announced on Thursday. In 2026, Sneaker Squad plans to expand into other European markets. “Our community is growing rapidly and interest from other countries is constantly...

Retail

Hestra: Swedish glove brand opens stores in Germany and the USA

Swedish glove brand Hestra Gloves is opening its first stores in Germany and the United States. The German store is located at Sendlinger Straße 7 in Munich and is the family-owned company's first outside Scandinavia, Hestra announced on Thursday. But this is only the first step in its international expansion. Munich will be followed by Boulder,...

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Business|Interview

Inside Fabletics' European strategy: Executives talk wholesale growth and market challenges

Fabletics is continuing to grow its wholesale business alongside its core digital clothing subscription service. The US athleisure provider is focusing on retailers such as Peek&Cloppenburg. Partnerships with gyms and reality TV star Khloé Kardashian are also boosting the brand's visibility. Mark Ralea, general manager of Fabletics Europe, and...

Retail

Sweden's Stylein expands into the UK and Germany

Stylein is continuing its European expansion. Following its UK launch with luxury retailers such as Selfridges, Harrods and Liberty, the brand is now entering Germany, it announced on Monday. The initial launch will be in stores belonging to the Berlin-based luxury department store operator, KaDeWe Group, including KaDeWe in Berlin, Alsterhaus...

Retail

Streetwear brand LFDY expands into France

Live Fast Die Young Clothing GmbH (LFDY) is expanding into France. The company is opening its first store in Paris. The Düsseldorf-based streetwear brand plans to open the doors of its first French shop at 33 Rue du Temple in the Marais district of Paris in November, LFDY announced on Tuesday. The company will present itself over 100 square...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

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Business|CEO Interview

Premiumisation and North American expansion mark PdPaola's 10 years

On the verge of celebrating its tenth anniversary, the Spanish jewellery firm PdPaola, created by siblings Paola and Humbert Sasplugas, is at a decisive moment in its global evolution. Under the leadership of Jason McNary, appointed CEO of the North American subsidiary in August 2024, the company has completed its first year of operations in the...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

Retail

Rag & Bone expands in Germany with Düsseldorf flagship opening

Rag & Bone is opening its first German flagship store in Düsseldorf. Only at the beginning of April, the US brand announced the opening of its first location on mainland Europe in Amsterdam. Now, the second EU store is already following in the capital of North Rhine-Westphalia, Rag & Bone announced on Tuesday on the career network Linkedin. “...

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Messyweekend expands into the Philippines

Messyweekend is pushing forward with its expansion in Southeast Asia, starting with a retail partnership for the Philippines. The Danish eyewear specialist is now available in 38 stores of the retail chain SM Retail in the Philippines, Messyweekend announced this week on the careers network Linkedin. The partnership represents an “important step...

Fashion

Uniform-inspired womenswear: Batakovic brings Belgrade chic to New York

Batakovic Belgrade focuses on uniform-inspired womenswear and fabrics from Loro Piana. With this, the Serbian luxury brand now wants to inspire New Yorkers as well. The brand plays with various uniforms that founder Ivana Batakovic has always been fascinated by, she says in an interview with FashionUnited. She translates the associated aura of...