Fanatics news and archive

Fanatics boosting growth with branded and female-focused collabs

Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...

Retail

Fanatics to open first standalone store in UK

Digital sports platform Fanatics is shifting its approach to retail as evidenced by plans to open its first standalone store in the UK. While the exact opening date of the location has not yet been disclosed, the site is said to be located on Regent Street, London, as reported by Retail Week. It marks an expansion to the high street for the...

Fashion |In Pictures

Lululemon teams up with Fanatics to launch NHL merchandise

Canadian activewear brand Lululemon is partnering with Fanatics to launch a new premium line of fan apparel for the National Hockey League (NHL). The multi-year partnership will see Lululemon offering a collection of some of its most popular men’s and women’s products for Fanatics, including the Scuba Hoodie, Define Jacket, Align Pant, Steady...

Fashion |In Pictures

Jesse Palmer launches elevated sports apparel line

Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...

Business

Fanatics and the FA extend partnership following record breaking merchandise sales

Digital sports platform Fanatics has announced a long-term renewal and expansion of its partnership with the Football Association (FA) after seeing record breaking sales for England merchandise during Euro 2024. As part of the deal, Fanatics said it would retain e-commerce rights with the FA, running the official online England store alongside...

Fashion

Fanatics to oversee Juventus merchandise and retail

Fanatics, the digital sports platform and provider of licensed sports merchandise, is expanding its reach in football, after signing a deal with Italian football club Juventus that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed, but Fanatics will manage all aspects of Juventus’ merchandise offering...

Retail

Laver Cup announces new retail and merchandising partnership

Tennis tournament, the Laver Cup, which pits six of the best men’s tennis players from Europe against six of their counterparts from the rest of the world, has signed a new retail and merchandising partnership with Fanatics, a digital sports platform and provider of licensed sports merchandise. Under the multi-year deal, Fanatics will develop a...

Retail

Tennessee Titans signs retail partnership with Fanatics

NFL team Tennessee Titans has signed a long-term omnichannel retail partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise to elevate its fan experience. The partnership will see Fanatics assume operations of the team’s official e-commerce business and the full suite of on-site merchandise and fan gear...

Business

Fanatics Commerce appoints three new executives ahead of growth plans

Fanatics Commerce, the digital sports subsidiary of Fanatics, has announced the appointment of three new executives as part of its impending growth plans. Among them are Stephen Dowling, who has been appointed to the newly created role of president, international, in which he has been tasked with continuing the company’s growth outside of North...

Business

Fanatics strikes deal to sell US college merch internationally

Digital sports platform Fanatics has announced a long-term agreement with the Collegiate Licensing Company (CLC) that will see it sell licensed fan merchandise from US colleges to international markets. Beginning with an initial 15 US colleges, with more to be added over time, Fanatics will offer a range of official products to the UK and...

Business

Fanatics partners with Dazn Group on e-commerce merchandise experience

Digital sports platform Fanatics has announced a new partnership with Dazn Group that will see the introduction of purchasable merchandise on Dazn’s sports entertainment app. From the third quarter of 2023, Dazn customers will be able to purchase a “substantial” product range directly from an integrated online store on the app, with pieces...

Business

Fanatics acquires Fexpro in bid to grow Latin American business

Digital sports platform Fanatics has announced the completion of its acquisition of Fexpro, a wholesaler and licensed sports and branded apparel serving Latin America. The move comes as Fanatics attempts to up its presence in the region, strengthening its capabilities and providing its partners with access to Fexpro’s local expertise and...