Freemans news and archive

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

Fashion

Freemans reinvents itself with new campaign starring Sophie Ellis-Bextor

British digital department store Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season. With this, Freemans has set out to appeal to a...

Retail

Freemans to expand third-party offering with new ‘Brand Studio’

Online department store Freemans is looking to onboard more fashion, beauty and home third-party brands with the launch of a new ‘Brand Studio’ programme. The Bradford-based online retailer said it is open to pitches from both up-and-coming brands and established big-brand names, irrespective of size, to join the UK’s ‘fastest growing’ digital...

Business

Freemans expands beauty offering, relaunches ‘Beauty Call’

Online department store Freemans has announced the expansion of its beauty category, with 800 new SKUs from well-known beauty brands to be introduced to the site just in time for spring/summer 2022. Olay, Charles Worthington, Nude by Nature, Sanctuary Spa and St. Tropez are among the sought-after brands to become available, alongside other niche...

People

Freemans inks partnership with designer Julien Macdonald

UK home shopping retailer Freemans Grattan Holdings, the UK division of German mail order company the Otto Group, has announced an exclusive three-year partnership with Welsh fashion designer Julien Macdonald. The tie-up will see Macdonald work with Freemans to design a contemporary collection of womenswear, accessories and homewares to be...