G-star news and archive
G-Star restructures store count
G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...
11 Nov 2020
G-Star files for Chapter 11 bankruptcy in the US
Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...
6 Jul 2020
In pictures: G-Star kicks off Tmall fashion show with Jaden Smith
Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...
25 Oct 2018
Video: G-Star Campaign Uniform of the Free
Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.
5 Sep 2018
Video: G-Star RAW and Jaden Smith team up for sustainable collaboration
Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube
19 Mar 2018
G-Star Raw unveils ‘Most Sustainable Jeans Ever’
London - G-Star Raw is set to launch its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. This latest pair of jeans marks new milestone in responsible denim manufacturing as they are made from the first ever Cradle to Cradle Gold Level certified denim fabric. Developed in partnership with Dystar,...
4 Dec 2017
Video: The G-Star RAW Suit Collection
The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube
6 Nov 2017
In Picture: Global Denim Awards
On Thursday night, the Global Denim Awards celebrated its 2nd annual edition in the European capital of denim, Amsterdam. The industry’s version of the Emmy’s saw 8 designers teamed with 8 of the world’s top denim mills to create a 5 outfit denim collection which combined the best of craftsmanship and innovation. Each collection had to consist...
30 Oct 2015
The winner of the Global Denim Awards 2015 is... Sartoria Diletto & Candiani Denim
“And the winner of the 2015 Global Denim Awards is… Sanatoria Diletto and Candiani Denim!” announced Marietta Hoitink, founder of HTNK to the hall filled with over 750 denim professionals Thursday night at Amsterdam's Westergasfabriek. The team was named the victor from a group of 8 emerging designers who were paired with eight progressive denim...
30 Oct 2015
Global Denim Awards returns to Amsterdam for 2nd Edition
Following the success of the first edition of the Global Denim Awards, the award ceremony hosted by e3 returns to the denim capital of Europe once more for round two. Bigger than ever before, the 2015 Global Denim Awards sees eight up and coming designers team up with eight of the best denim mills in the world to create a capsule collection that...
28 Oct 2015
Today in Berlin…
An ice rink complete with penguins. That is what you find at the Tommy Hilfiger Denim stand at the Bread & Butter (B&B) tradeshow, taking place until January 20th in Berlin G-star RAW is also among the 600 exhibitors. Yesterday, the Dutch denim giant presented its new autumn/winter 2012/13 collection with a contemporary dance performance,...
19 Jan 2012