G-Star news and archive

G-Star rolls out secondhand programme Rewear to Belgium, Germany and France

Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...

People

Botter duo strengthens G-Star Raw as creative directors

G-Star Raw has appointed Rushemy Botter and Lisi Herrebrugh, the creative duo and designers behind Dutch fashion label Botter, as creative directors, according to Business of Fashion (BOF). The duo has been working at the denim brand since last year on the reintroduction of the ‘Raw Research’ line and the main collections for menswear and...

People

After jeans controversy, famous chess player teams up with G-Star

The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...

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Business

FFI Global to develop kids clothing line for G-Star brand

WHP Global has announced a long-term licensing agreement with FFI Global to expand the G-Star brand offering in the children's apparel market. The company said in a media release that the partnership will leverage FFI Global's expertise and extensive market reach to introduce a fresh new line of innovative children's clothing under the G-Star...

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Business

WHP Global partners with FFI Global for new G-Star kidswear line

G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....

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People

G-Star ropes in Santiago Cucci as chief growth officer

The Amsterdam-based brand G-Star Raw led by its CEO Rob Schilder has announced the appointment of Santiago Cucci as chief growth officer. “I am excited to welcome Santiago Cucci as our new chief growth officer. An important role to help G-Star Raw realise the top line growth that we are aiming for in the years to come,” said Schilder announcing...

Featured

Fashion |Opinion

Is there still music in fashion?

Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...

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Business

WHP Global: this is what we know about the new owner of G-Star Raw

Dutch denim brand G-Star Raw has sold a majority stake to US company WHP Global. Its current shareholders, including founder Jos van Tilburg, will retain a stake in the brand. But what do we already know about the new major shareholder, WHP Global? WHP Global is an American investment company and was founded in 2019 by Yehuda Shmidman. Its first...

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Business

WHP Global snaps up majority interest in G-Star Raw

Global brand management group WHP Global has announced that it has acquired a majority interest in denim label G-Star Raw as the brand sets its sights on further global growth and expansion. While the terms of the agreement were not disclosed, it was noted that existing G-Star shareholders, including founder Jos van Tilburg, will continue to...

Featured

Fashion |Technology

Fashion brands must catch up to AI, not halt progress

AI is having a moment. International governments are stumped by its progress and have been slow to leverage the possibility of automation and technology whilst at the same time creating laws to protect privacy and cyber security. With countries like Italy calling for a suspension of ChatGPT and tech leaders including Elon Musk signing an open...

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Business|EXCLUSIVE

G-Star Head of Sustainability: Is a circular fashion industry achievable? ‘Only if we're all on board’

"We believe it's just something you should do, not something you should brag about." This statement on sustainability in fashion comes from Rebecka Sancho, G-Star RAW's new Head of Sustainability, who is quietly working to scale the denim brand's circular economy initiatives. This is an ethos the fashion industry would do well to embrace—...

Retail

G-Star restructures store count

G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...