Golf news and archive

Fabletics launches capsule collection with Malbon Golf co-founders

Activewear brand Fabletics has unveiled a collaboration with Malbon Golf co-creators Stephen and Erica Malbon, merging active performance with golf-inspired streetwear. The 27-piece ‘Stephen and Erica Malbon for Fabletics’ collection aims to offer a “unique spin on traditional golf attire,” and marks the first time the golf apparel visionaries...

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Amid legal action: F&F eyes acquisition of TaylorMade

After the launch of what was alleged to be a nonconsensual sales process for TaylorMade, F&F has now announced its intention to pursue a potential acquisition of the US golf brand. The company has appointed Goldman Sachs as its exclusive financial advisor to look into a takeover of TaylorMade, noting that it was assessing an “array of strategic...

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F&F considers legal options over “unilaterally initiated sale” of TaylorMade

Two Korean investors are battling over the ownership of golf apparel brand TaylorMade. South Korean fashion company F&F Co. Ltd. has accused private equity firm Centroid of “unilaterally” initiating a sale of the US brand “without obtaining F&F’s prior consent”. The move is “prompting serious concerns”, F&F said in a statement, with the company...

Fashion |In Pictures

Gap unveils golf-inspired collaboration with Malbon

American retailer Gap is launching a golf-inspired capsule collection with Los Angeles-founded golf lifestyle brand Malbon Golf that aims to celebrate “individuality and timeless style across generations”. The Gap x Malbon collection launches on June 6 and blends Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering...

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Cole Haan to expand into performance apparel through Catapult Group deal

US lifestyle brand Cole Haan is preparing to step into the performance apparel category through a new exclusive agreement with sports tech platform Catapult Group. As part of the deal, Catapult Group’s co-CEO, Scott Davis, will take on the role of president of Cole Haan Golf, in which he will oversee global strategy and go-to-market operations....

Fashion |In Pictures

Craghoppers launches debut golf collection

Craghoppers, known for its high-performance, adventure-ready clothing, has unveiled its first-ever golf wear collection for men and women, featuring advanced insect-repellent technology. The ‘NosiLife’ golf range combines Craghoppers' expertise in technical fabrics with the specific needs of golfers, offering golfers who often play in areas with...

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Sunday Swagger reports rapid growth in 2024

Performance golf apparel company Sunday Swagger has reported “strong growth and momentum” in 2024, driven by increased wholesale sales and expanded retail partnerships. Over the past 12 months, Sunday Swagger reported 94 percent year-over-year growth in wholesale sales and an increase of 25 percent year-over-year in wholesale partners. To date,...

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G/Fore names Suzy Biszantz as CEO

Los Angeles-based golf and lifestyle brand G/Fore has named Suzy Biszantz as its new chief executive officer. In a statement, the company said Biszantz will oversee all of G/Fore’s business operations, developing a strategy to optimise efficiency and drive sustainable growth. She will oversee all departments working closely with founder and...

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Fashion |In Pictures

Head expanding into golf apparel

Sportswear and equipment brand Head, known as a leader in tennis, is stepping onto the golf course with its first golf apparel collection for men and women. The line has been designed by Ka Ho Kam, creative director at Head, to meet the needs of the “modern golfer” with a fusion of style, performance and sustainability, offering various capsule...

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Ashworth Gold Company founder returns as creative director

John Ashworth, the founder of Ashworth Golf Company, has announced his return to the golf apparel brand to assume the role of creative director. Ashworth, who founded his namesake company in 1987, ultimately stepped down from his leadership position in 1997. Since then, Ashworth Golf Company has continued to change hands. The brand was bought by...

Fashion |In Pictures

Tiger Woods’ Sun Day Red brand launches first golf shoe

Sun Day Red, the performance apparel brand from golfer Tiger Woods, has launched its first-ever high-performance golf shoe. The ‘Pioneer Cypress’ golf shoe has been designed and developed to meet Woods’ standards for fit, comfort, performance and style to make the best performance and comfort-driven golf footwear for the masses. In a statement,...

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Fairs|Interview

US-born golf brand Ashworth collaborates with Hong Kong upcomer Mountain Yam

A desire for heritage labels to lean in on the youthful creativity of emerging brands is not an entirely new concept. Such a partnership typically hopes to appeal to younger consumers that are drawn to the sometimes more forward-thinking or innovative approach of designers that can be attributed to their respective generation. It was this that...