Homeware news and archive

JW Anderson continues its relaunch with homeware store opening

Jonathan Anderson, who announced the relaunch of his signature label JW Anderson as a lifestyle brand in July, with a focus on curated fashion collections alongside homeware and artisanal goods, is continuing to place homeware at the heart of his brand with a new store opening on London’s Pimlico Road. The new store has been developed by...

Retail|In Pictures

JW Anderson reopens London store amid wider rebranding

London’s Soho district is once again home to a JW Anderson store. The luxury label of designer Jonathan Anderson has reopened its retail space in the area, marking what it described as a “key milestone in its rebranding journey”. The interior draws inspiration from the Shaker Movement, an 18th-century religious society in the US that practiced...

Fashion

Marquee Brands to expand Isotoner with Sunwin Global Industry

Marquee Brands, which owns brands including Laura Ashley and Ben Sherman, has announced a new partnership with Sunwin Global Industry to accelerate Isotoner’s expansion into new lifestyle categories as it looks to evolve “comfort into a true lifestyle”. Isotoner, known for its slippers, socks and cold-weather accessories, will work with Sunwin...

Fashion

Brandon Maxwell launches first home collection with Pottery Barn

New York-based fashion designer Brandon Maxwell has launched his first-ever home collection in collaboration with American home furnishing retailer Pottery Barn. The exclusive home and furnishings collaboration combines Maxwell’s passion for sophisticated silhouettes, bold colours, and refined tailoring across a range of bedding, tabletop,...

Retail

Primark announces first standalone home store in England

Fashion and homeware retailer Primark will open its first-ever standalone home store in England within the Trafford Palazzo shopping centre in Manchester this summer. The new 11,900-square-foot store, set over two floors, will showcase Primark’s expanded affordable homeware and lifestyle range, including essentials such as cotton bedding and...

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Business

Amazon launches bargain portal Haul in Germany

German shoppers can now hunt for bargains on Amazon’s new portal, Haul. The new section offers items at particularly low prices, according to the company. "We know that it is important for customers in Germany to find great products at very low prices," Amazon Germany chief executive officer, Rocco Bräuniger, told the German Press Agency. Haul...

Fashion

Assouline steps into lifestyle with homeware and fragrance collection

Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...

Retail

Mango Home opens first store, reveals plans for four more locations

Mango Home opened its first store in Barcelona this April as the brand revealed further plans to open four more stores within this concept during 2025. With a sales area of nearly 400 square meters, the very first Mango Home store offers a wide range of home goods. It is located at 586 Avenida Diagonal in Barcelona, one of the city's most...

Fashion

Draper James to collaborate with Town & Country Living

Draper James, the fashion and lifestyle brand founded by actress Reese Witherspoon, has signed an exclusive licensing agreement with Town & Country Living, a leader in home textiles, to launch a home collection. The cross-category home collection will showcase Draper James’ “signature Southern charm,” from scalloped kitchen textiles and...

Fashion

Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...

Retail

Mango to open first dedicated homeware store in April

Spanish fashion giant Mango has announced plans to open its first store dedicated to home decor in April. Located in Barcelona, the 400-square-metre flagship will be the first ‘Mango Home’ site, exclusively offering homeware products from the Mango brand. Mango’s homeware concept was introduced in 2021 as part of a diversification strategy, a...

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Retail|ANALYSIS

The future of fashion is interdisciplinary: What is transforming business models in the industry?

On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...