Imara news and archive

Kareena Kapoor is the new face of women’s ethnic brand Imara

Kareena Kapoor Khan is the new brand ambassador for Imara, a women’s ethnic wear brand. Imara is a part of Universal Sportsbiz’s fashion apparel portfolio. The fashion line has been conceptualized as a contemporary interpretation of the conventional and offers a refreshing take on ethnic designs. Imara finds inspiration in India’s rich heritage...

Retail

Imara opens Mumbai outlet

Ethnic fusion fashion label Imara, designed by Shraddha Kapoor, has opened a standalone store in Mumbai. There are now nine exclusive Imara outlets in India with plans to expand to other cities in the country. The boutique covers 835 sq ft and stocks Imara’s latest spring/summer 2017 collection -- a mix of ethnic and contemporary women's designs...

Retail

Anjana Reddy looks to scale up Wrogn, Imara’s retail

Anjana Reddy the creator of celebrity fashion labels Wrogn and Imara is looking to make it a Rs 500 crores business by 2019. These are youth-focused aspirational brands. Reddy is the founder of Universal Sportsbiz and an entrepreneur who runs businesses valued at Rs 61 crores. Wrogn is promoted by Virat Kohli and designed to attract young men,...

Fashion Featured

Brands/retailers and other top newsmakers of 2015

Year 2015, saw a lot of activity in India’s apparel and fashion business space. At Fashionunited.in, we tracked some of the buzz around the industry with the 'most read articles of 2015' that were a hit among our readers. The apparel and fashion industry saw many new players both global and Indian. While global brands like H&M, Hunkemoller, Gap...

Retail

WROGN eyes retail expansion through exclusive stores

‘WROGN’, a fashion brand targeted at the young, plans to expand its reach by opening exclusive retail outlets in metros, while perking up presence in other points of sales. The brand is co-owned by current cricket test captain Virat Kohli and Universal Sportsbiz. In the ongoing fiscal, the brand will open five exclusive outlets at places...