Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...
23 Nov 2021
Fashion retailer Revolve has launched a brand ambassador program. Aimed at evolving its marketing strategy and setting precedents on what is next in the industry, the initiative relies on the Revolve community. The program empowers everyday customers to work as influencers by interacting with brands and products. Encouraged through rewards,...
18 Nov 2021
The Tartan Blanket Co. has unveiled a collaboration with travel blogger and influencer Amy Bell, better known as The Little Magpie, featuring scarves that explore Scotland’s nostalgic past. The Little Magpie x The Tartan Blanket Co. limited-edition collaboration consists of three exclusive scarves made from 100 percent super soft lambswool and...
15 Nov 2021
Womenswear brand Misspap has teamed up with model and influencer Tamara Francesconi on a premium party collection. The 28-piece collection for autumn/winter 2021 features timeless staples for the festive season showcases Francesconi’s “premium aesthetic” inspired by Hollywood glamour. Launching on November 2, the Tamara Francesconi x Misspap...
2 Nov 2021
A report made in collaboration with Tony Wang, from consultancy firm Office of Applied Strategy, and streetwear site Highsnobiety has unveiled details on where brands may be missing the mark with Chinese consumers and what they can do to attract the younger generation leading the way. Entitled ‘The New Key Opinion Leader is Here’, Highsnobiety...
26 Oct 2021
Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...
25 Oct 2021
Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan’ as its first celebrity influencer for its athleisure line. In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season. Lewis, known for his...
21 Oct 2021
Swedish-German premium brand Marc O’Polo has revealed its Fall/Winter 2021 campaign at an event in Paris that also marked the start of a rebranding and internationalisation strategy with a heightened focus on modernity, sustainability and youth. The campaign was revealed at the Ellia Art Gallery on Wednesday evening to an audience of some 300...
12 Oct 2021
Model and influencer Delilah Belle Hamlin has partnered with London-based jewellery brand Tada and Toy on a co-designed collection that will be available for just five days. The 10-piece collection, designed with Tada and Toy co-founders Tansy Aspinall and Victoria van Holthe, is inspired by the influencers style and includes a variety of...
6 Oct 2021
Grammy award winning artist Lady Gaga performed a globally streamed performance in a partnership with retail brand Westfield, seeing fans come together for in-person viewing parties to witness a preview of her newly released jazz album. Gaga performed alongside Tony Bennett to celebrate the release of their new duet album, Love for Sale, with an...
1 Oct 2021
Danish jewellery brand Pandora is relaunching its ‘Me’ collection by “tapping into the power of the Gen Z’s energy” from inspiring artists Addison Rae, Charli XCX, Donte Colley, Beabadoobee and Cecilia Cantarano. Pandora Me is retargeting its jewellery line as a “collection for creators everywhere” to empower Gen Z consumers desires for...
23 Sep 2021
Luxury jewellery house Cartier has revealed that actor Timothée Chalamet will be joining the Maison as its newest Friend of the House. Cartier already has a long history of working with Chalamet, kitting him out for a number of red-carpet appearances including the BAFTAs, the Academy Awards and the Golden Globe Awards. As a Friend of the House,...
6 Sep 2021
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