Influencer news and archive

Baukjen launches capsule collection with Katherine Ormerod

Sustainably conscious online womenswear brand Baukjen has launched a capsule collection with writer and influencer Katherine Ormerod. The 10-piece collection is inspired by Ormerod’s personal style and has been designed to work as “building blocks” to existing wardrobes, with looks that can be mixed and matched or worn as standalone pieces....

7 Apr 2022

Business

L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

28 Mar 2022

Business

Instagram to introduce trial subscription service for creators

Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...

24 Jan 2022

Business

Creator commerce platform, LTK, raises 300 million dollar funding

Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...

23 Nov 2021

Fashion

Revolve launches brand ambassador program

Fashion retailer Revolve has launched a brand ambassador program. Aimed at evolving its marketing strategy and setting precedents on what is next in the industry, the initiative relies on the Revolve community. The program empowers everyday customers to work as influencers by interacting with brands and products. Encouraged through rewards,...

18 Nov 2021

Fashion |In Pictures

The Tartan Blanket Co. collaborates with The Little Magpie

The Tartan Blanket Co. has unveiled a collaboration with travel blogger and influencer Amy Bell, better known as The Little Magpie, featuring scarves that explore Scotland’s nostalgic past. The Little Magpie x The Tartan Blanket Co. limited-edition collaboration consists of three exclusive scarves made from 100 percent super soft lambswool and...

15 Nov 2021

Fashion |In Pictures

Misspap teams up with influencer Tamara Francesconi

Womenswear brand Misspap has teamed up with model and influencer Tamara Francesconi on a premium party collection. The 28-piece collection for autumn/winter 2021 features timeless staples for the festive season showcases Francesconi’s “premium aesthetic” inspired by Hollywood glamour. Launching on November 2, the Tamara Francesconi x Misspap...

2 Nov 2021

BusinessFeatured

“Influencer fatigue is real” stated in new white paper on Chinese influencers

A report made in collaboration with Tony Wang, from consultancy firm Office of Applied Strategy, and streetwear site Highsnobiety has unveiled details on where brands may be missing the mark with Chinese consumers and what they can do to attract the younger generation leading the way. Entitled ‘The New Key Opinion Leader is Here’, Highsnobiety...

26 Oct 2021

People

Anya Taylor-Joy announced as Dior’s Global Brand Ambassador

Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...

25 Oct 2021

Fashion

Nitches announces first celebrity influencer for athleisure line

Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan’ as its first celebrity influencer for its athleisure line. In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season. Lewis, known for his...

21 Oct 2021

Business |Interview Featured

Marc O’Polo reveals rebranding and FW21 campaign at Paris event

Swedish-German premium brand Marc O’Polo has revealed its Fall/Winter 2021 campaign at an event in Paris that also marked the start of a rebranding and internationalisation strategy with a heightened focus on modernity, sustainability and youth. The campaign was revealed at the Ellia Art Gallery on Wednesday evening to an audience of some 300...

12 Oct 2021

Fashion |In Pictures

Tada and Toy launching collection with Delilah Belle Hamlin

Model and influencer Delilah Belle Hamlin has partnered with London-based jewellery brand Tada and Toy on a co-designed collection that will be available for just five days. The 10-piece collection, designed with Tada and Toy co-founders Tansy Aspinall and Victoria van Holthe, is inspired by the influencers style and includes a variety of...

6 Oct 2021