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Fashion

How to avoid a sad beige ending: Lessons drawn from the 'Sad Beige Influencer' case

How can a trailblazer influencer protect themselves from others who mimic their style to unfair commercial advantage? A short, sharp answer is to build a ‘brand’, not just an ‘aesthetic’. Vague claims and vanilla imagery don’t stand up in court. To be effectively enforced, intellectual property needs to be concrete, specific, and original –...

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Business

Brand of Swedish influencer faces accusations of bullying

A new investigation has brought forth accusations of a toxic culture at Djerf Avenue, the clothing brand of Swedish influencer Matilda Djerf. Swedish news outlet Aftonbladet uncovered the claims in a report citing the experiences of 11 anonymous current and former employees, who each described instances including but not limited to being called...

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