Ivy Park news and archive

Adidas and Beyoncé terminate Ivy Park partnership after lacklustre sales

It was perhaps only a matter of time before Adidas and Beyoncé shuttered their Ivy Park collaboration. In February stories of revenue falling 50 percent began circulating, with sales in 2022 thought to be just 40 million dollars, a loss of 200 million dollars for the sporting giant. When Beyoncé’s pay package is rumoured to be 20 million dollars...

Business|OPINION Featured

Adidas has a billion dollar Yeezy problem

When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...

Business

Beyoncé’s Ivy Park said to be underperforming with falling sales

While Beyoncé regularly comes out on top in the music industry, it seems in fashion her foothold is much less certain with a new report stating that sales for her Ivy Park fashion brand are falling. The singer-turned-entrepreneur is said to be facing questions surrounding her partnership with sportswear giant Adidas in relation to her clothing...

Video

Video: Adidas x Ivy Park collection

In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas

Fashion

Adidas and Ivy Park announce Halls of Ivy

Adidas and Ivy Park have debuted their fifth collaborative collection called Halls of Ivy. As with the fourth Adidas x Ivy Park collection, “Halls of Ivy” features styles made for both adults and kids. The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” The concept is HALLS of IVY is a figurative...

Fashion

Adidas, Ivy Park and Peloton launch first collaboration

Adidas, Ivy Park and Peloton have launched their first capsule collection together. Featuring apparel and footwear, this announcement follows the collaboration between Beyonce - founder of Ivy Park - and Peloton in 2020. According to Adidas, the collaboration is a celebration of “the joining of music, sport and fashion” and “purposefully crafted...

Fashion

Ivy Park hints at new cowboy-themed collection

Beyoncé’s new Ivy Park line will be going down the wild west route for its upcoming collection. The brand, once again collaborating with Adidas, began hinting at the cowboy theme through its Instagram, posting imagery of all-denim looks and the usual sportswear pieces. The campaign will centre specifically around Black cowboy and rodeo culture,...

Retail

“Icy Park” by Beyonce x Adidas is hot on StockX

The third collaboration of pop star Beyonce with sportswear giant Adidas, ”Icy Park”, which launched on 19th February, has already been able to generate brisk demand on resale platform StockX, including earlier drops. Some pieces from the collection - such as the reversible monogram bucket hat - sold out within 48 hours. This led to brisk demand...

Fashion

Adidas and Beyonce present third Ivy Park collection „Icy Park“

US pop star Beyonce has collaborated with sportswear giant Adidas for the third time on a joint collection as part of their ongoing Adidas x Ivy Park collaboration. The latest creation by the creative partner and the sports brand is called “Icy Park” in reference to the alpine-ready silhouettes with classic streetwear elements. The collection...

Fashion Featured

Adidas x Beyoncé, why this collaboration matters

On Saturday, 18 January, the highly anticipated Adidas and Beyoncé’s Ivy Park collaboration will release its first drop. Little has been announced in the way of product, although it has been confirmed by Adidas that there are two collections, one Adidas x Beyoncé and the other by B’s fashion label Ivy Park. There will be athleisure and...

Fashion Featured

The rise of the celebrity creative director

LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help design a single collection, fashion companies are now forming long-term partnerships with them, appointing them to roles such as “creative partner”, “...

People

Beyoncé switches Ivy Park from Arcadia Group to Adidas

American popstar Beyoncé has joined forces with German sportswear label Adidas. She will be a creative partner for the brand, helping them to design new products in the footwear and apparel categories. She will also re-launch her athleisure label Ivy Park with Adidas, after parting ways with former partner Arcadia Group in November, following...