JadeBlue news and archive

JadeBlue’s outdoor campaign showcases summer range in 11 cities

Men’s wear brand JadeBlue’s latest outdoor campaign travelled to 11 cities to showcase the brand’s summer collection. The range was showcased in Ahmedabad, Hyderabad, Surat, Baroda, Indore, Rajkot, Udaipur, Pune, Bharuch, Bhavnagar and Vapi. JadeBlue has selected over 50 locations in these cities for two months to popularize its high-fashion...

Apparel

JadeBlue to aggressively promote Modi Kurta

Luxury men’s lifestyle chain from Gujarat, JadeBlue, which designs colourful attires of current Prime Minister Narendra Modi, plans toopen 15 new large format stores across India over the next 5 years. With an investment of Rs 45 -Rs 50 crores, the chain aims to woo the young with its popular in-house brands including the Modi Kurta label, named...

Apparel

Gujarat a lucrative destination for fashion designers

Consumers belonging to Ahmedabad and other cities of Gujarat are increasingly showing interest in premium designer labels. Nowonder, fashion designers are establishing a presence in the state to grab a pie of the growth market. Experts say consumers, who went to local tailors and markets just a decade ago, now select designer clothes not only...

Apparel

JadeBlue lures brands for exclusive retailing in Gujarat

Ahmedabad-based luxury lifestyle retail chain, JadeBlue is in talks with domestic apparel brands for exclusive retailing in Gujarat. The chain is also planning to expand its footprint further in India by opening more stores, and also adding more brands to its portfolio. JadeBlue would be opening two more stores to take its total exclusive store...

Apparel

JadeBlue driving retail growth

Lifestyle retail chain JadeBlue is embarking on an aggressive expansion program. It recently launched new stores in Raipur, Bhavnagar, Udaipur and Nagpur. And four more stores will be opened this year in Hyderabad, Ahmedabad, Surat and Nagpur. JadeBlue has been present in a multi-brand retail format for long. However, in a move to extend its...