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Will luxury's musical chairs continue in 2025?

The luxury industry is in flux, grappling with shifting consumer preferences, economic pressures, and a pronounced slowdown in growth. For many houses, 2024 is not ending on a high note. Sales growth, once propelled by logo-laden accessories and high-visibility branding, is losing momentum as younger, more discerning shoppers increasingly favour...

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LVMH invests in experiential luxury with 50m euro villa in Cannes

The world's largest luxury goods conglomerate has made a strategic move into premium real estate on the French Riviera, underscoring a broader trend of high-end brands investing in experiential marketing assets. LVMH has acquired a historic 12-bedroom villa in Cannes for 46.5 million euros, according to Bloomberg, in what represents one of the...

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