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Dr. Martens unveils new beacon store concept in pivot to consumer-first strategy

Dr. Martens has opened its first beacon store as part of a consumer-first pivot under its new chief executive officer, Ije Nwokorie. Through the refreshed store format, the footwear brand is hoping to build on efforts to elevate its label by further differentiating its retail footprint. Located on Brewer Street in London’s Soho, the 3,400 square...

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