Lyst news and archive

Lyst Index Q1 2025: Loewe on top, notable shifts and newcomers

The Lyst Index, a quarterly overview of the most popular fashion brands and products worldwide, once again offered insight into what was happening in the industry. The ranking was compiled based on the search behaviour of 160 million shoppers per year, both on and off the Lyst platform, as well as sales data and global social media activity. Q1...

Fashion |Opinion Featured

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...

Fashion

Lyst Index reveals the most popular brands for Q4 2024

The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...

Fashion

Lyst Index: Loewe back at the top, On Running on the rise

Loewe has climbed back to the top of the most sought-after brands thanks to its cultural engagement, 'it' pieces and collaborations. The Spanish luxury fashion house topped the Lyst Index for the second quarter of 2024. This put Loewe ahead of the Italian Prada Group fashion houses Miu Miu and Prada, which secured second and third place...

Fashion

Lyst: Prada beats 'little sister' Miu Miu to become most popular brand again

Prada has risen two points in the ranking of popular fashion brands compiled by Lyst, becoming the most popular name in Q4 of 2023, according to the search engine. Miu Miu, Prada's 'little sister' that was had initially held the top spot, dropped one point to become second. Loewe also fell a point and now sits at number three in the quarterly...

Fashion Featured

The year in fashion according to Lyst: From Miu Miu and Jacquemus to Uniqlo

2023 is drawing to a close and, with it, fashion search engine Lyst has announced its annual ‘Year in Fashion’ overview. The report shows, among other things, which trends were most important this fashion year, which brand was searched the most and what the most popular shoes and bags were. Luxury fashion brand Miu Miu was once again labelled...

Fashion Featured

Miu Miu breaks ahead of 'big sister' Prada in Lyst Index Q3

The Italian luxury label Miu Miu tops the ranking of the world's most sought-after fashion brands. In the current Lyst Index for the third quarter, Miu Miu not only displaces the Spanish luxury brand Loewe from the top position, but also takes over from its big sister Prada. Last quarter, Miu Miu still occupied fourth place on the list, behind...

Fashion Featured

Loewe tops Lyst’s Q2 index, Goyard named breakout brand

Following what Lyst described as a “renaissance”, Spanish brand Loewe has topped the resale platform’s highly acclaimed index for the Q2 period, climbing 13 places over the last 12 months to take the number one place for its first time. According to Lyst, searches for Loewe have increased 19 percent this quarter, driven by its cult basket bags...

Fashion

Lyst Index names Uniqlo bag the hottest product of 2023 so far

Fashion in 2023 is off to an economical start. In a blurring of the lines between luxury and casual, trend researcher Lyst Index reports this year’s most popular accessory so far isn’t a heritage house purse or it-girl fad bag – it’s a 20 dollar Uniqlo crossbody. Making its way to the top this quarter after garnering nearly 60 million hits on...

Fashion Featured

Prada Group dominates Lyst Index, Skims and JW Anderson make first entry

Prada Group dominated the Q1 2023 Lyst Index, a ranking of the most popular apparel brands compiled by fashion search engine Lyst. The group’s namesake label topped the index for the second quarter in a row as searches for the brand increased 22 percent. Meanwhile, Miu Miu - which is also owned by Prada Group - moved from fourth to second place...

Fashion Featured

Prada comes out on top in Lyst’s Q4 2022 report

The Lyst Index for Q4 of 2022 has arrived, and with it comes some significant shifts in shopper sentiments towards big name luxury brands. For one, Gucci, which was at the top for Q3, fell to second place, while the former occupier of the spot Prada went up to first. It comes as both companies experienced some significant changes in their...

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Miu Miu named brand of the year in Lyst’s Year in Fashion 2022 report

Luxury marketplace Lyst has released its Year in Fashion 2022 report, covering a series of celebrity-backed trends, fashion collaborations and cultural moments that defined customers’ searches on its platform. In the report’s introduction, the retailer said over 200 million people had browsed and shopped on the site this year, providing data for...