Marketing news and archive

Why gift guides have lost their gloss

Holiday commerce has gotten more tedious with the onslaught of the gift guide, which has devolved into a ubiquitous marketing mechanism that has consumers rolling their eyes and scrolling past. What was once a curated selection of thoughtful recommendations has become a relentless affiliate marketing machine, driven more by commission potential...

Fashion Featured

Puig, Charlotte Tilbury, and the high stakes of product withdrawals and recalls

In the razor-sharp world of luxury cosmetics, a single quality misstep can trigger a cascade of financial consequences that reverberate far beyond a simple product withdrawal. Puig's recent voluntary withdrawal of certain batches of Charlotte Tilbury's Airbrush Flawless Setting Spray underscores the delicate ecosystem of consumer trust and brand...

Retail

Fortnum & Mason's theatrical windows signal luxury retail's Holiday strategy

In a challenging retail landscape where department stores increasingly struggle with footfall, Fortnum & Mason has unveiled an ambitious Christmas window display at its Piccadilly flagship, underlining the crucial importance of the festive season for luxury retail revenues. The 316-year-old retailer, which holds two Royal Warrants, has leveraged...

Fashion |Marketing Featured

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...

Fashion Featured

Fashion's fixation with rankings: How data became luxury's new currency

In an industry historically guided by intuition and creative vision, the rise of data-driven rankings like the Lyst Index offers a revealing glimpse into fashion's evolving relationship with metrics and market intelligence. The latest quarterly report from the fashion shopping platform demonstrates why these rankings have become essential...

Fashion Featured

Shapewear brand Skims partners with breast cancer foundation in awareness push

Skims, the 4 billion dollar valued shapewear company, has launched a breast cancer awareness campaign featuring actress Olivia Munn, marking a pivot towards health advocacy in its marketing strategy. The initiative, developed in partnership with Susan G. Komen Foundation, aims to promote early detection screening while driving commercial growth...

Fashion |Opinion Featured

Why the Prada space suit matters

The fashion industry, long criticised for its cyclical and often repetitive nature, may have found a truly innovative frontier in the realm of space exploration. This groundbreaking development comes at a time when fashion marketing and design have begun to feel increasingly homogeneous, with brands struggling to differentiate themselves in a...

Fashion

Why the Hyères Festival remains an important launchpad for young designers

In the ever-changing landscape of fashion, the Hyères International Festival of Fashion, Photography and Fashion Accessories stands as a beacon of innovation and platform for emerging talent. This annual gathering on the French Riviera has become more than just a competition; it's a powerful launchpad that can kickstart the careers of young...

Fashion

Eco-Age veterans launch For.Tomorrow: A new chapter in sustainable communications

Harriet Vocking and Fiona Robinson, former Eco-Age executives, have unveiled For.Tomorrow, a purpose-driven strategic communications agency. The consultancy made its debut during New York Climate Week, hosting an inaugural event at 1 Hotel Brooklyn Bridge that spotlighted farmers at the forefront of the fashion supply chain. This launch comes at...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Retail

Back-to-school shopping drives retail resurgence

The retail and fashion industry has received a welcome boost as the back-to-school season propelled a significant uptick in mall foot traffic across the United States, according to the latest Placer.ai Mall Index. This surge in consumer activity offers valuable insights for retailers and fashion brands as they navigate the evolving landscape of...

Fashion |Marketing Featured

Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign

Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...