Mufti news and archive

Mufti owner Credo Brands reports Q2 sales growth of 16 percent

Credo Brands Marketing Limited, owner of men’s casual wear brand Mufti reported second quarter sales of 165.6 crores, up 16 percent and first half revenue growth of 21 percent to 284.1 crores. The company’s same store sales growth (SSSG) for EBOs was 4.7 percent for the second quarter and remained flat for the first six month period. Credo...

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Business

Mufti owner Credo Brand sets IPO price band at 266 to 280 rupees per share

Mumbai-based Credo Brands Marketing Limited, owner of apparel brand Mufti, has fixed the price band at 266 rupees to 280 rupees per equity share for its initial public offer (IPO). The company said in a statement that the planned IPO will open on December 19, 2023, for subscription and close on December 21, 2023. Investors can bid for a minimum...

Retail

Men’s denim brand Mufti to open 25 new stores this fiscal

Mufti will open 25 new stores by March 2020. The men’s fashion and denim brand has been witnessing strong sales in Tier II and III towns, which has resulted in an 11 per cent growth in the first six months of this fiscal. Mufti expects 12 per cent annual growth this fiscal. The brand has witnessed remarkable growth in retail and e-commerce...

Retail

Mufti to expand its footwear range and retail

Menswear brand Mufti aims to become an Rs 1,000 crore brand in the next three years and believes that footwear will help it to achieve this. After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including...

People

Vipul Mathur appointed Mufti's COO

Mufti, the leading men’s fashion wear brand has appointed Vipul Mathur as the company’s new Chief Operating Officer. Prior to joining Mufti, Mathur worked as the Brand Head for Skult. He takesover from Harbir Singh Sidhu and will report to the company’s managing director and be responsible for enhancing consumer experience and expansion of the...

Featured

Fashion

With 15 percent growth Mufti plans an accessory line

Mufti, a leading casual wear brand for men, plans to venture into the rapidly growing accessories market. The brand from Credo Brands Marketing was launched in 1998, under the guidance of Kamal Khushlani. Focus on being a lifestyle brand Growing at a steady 15 per cent annually Mufti looks forward to establishing itself as a lifestyle brand. It...

Apparel

Mufti attracts Rs 250 cr funding from Carlyle

As speculated earlier, US-based private equity firm Carlyle Group is said to be in advanced talks with Credo Brands Marketing to acquire 35 percent stake at about Rs 200-250 crores in men’s casual brand Mufti. The investment is said to be awaiting the Foreign Investment Promotion Board (FIPB) approval. Incepted in 1998, Credo Brands reported...

Apparel

PE investors show interest in India's apparel sector

India's apparel sector is attracting a lot of private equity (PE) investment of late. The segment has seen numerous PE investors opting for mergers and acquisitions with well known Indian apparel companies. For instance, Kishore Biyani’s Future Group divested its stake in brands like Biba, and And India getting returns almost 24-times its...

Fashion

Mufti to strengthen its denim portfolio

With a healthy 20 to 25 per cent growth per annum, Mufti, the brand from Credo Brands Marketing feels that the only way to remain profitable is to be better than the competition. “The managerial bandwidth for companies like us has grown and you have to beef that up to handle growth. The management has to be in sync with the brand image. That’s a...

Fashion

Mufti adding accessories line to increase reach

Mufti, the brand from Credo Brands Marketing is looking at increasing its product offerings. Sharing their plans, Kamal Khushlani, Director, Credo Brands Marketing said, “Currently Mufti has a product portfolio of shirts, T-shirts, denims, jackets, sweaters, sweatshirts and belts. We are working on an accessories line and will roll out different...

Fashion

Mufti’s Goals: To be a global brand with Indian roots

Aspiring to be a globally relevant brand with a complete lifestyle positioning, men’s casual wear brand Mufti from Credo Brands Marketing recently introduced a women’s line in select Exclusive Brand Outlets and Westside. The brand is also expanding its retail footprint by launching more stores. As Kamal Khushlani, Director, Credo Brands...

Fashion

Mufti pushing for bigger retail spread

Known for its young edgy fashion Mufti, the casual wear brand is planning to increase its presence across India by launching more retail stores. The brand’s products include denim, shirts, T-shirts, sweatshirts and jackets for both men and women. Their target audience is anyone youthful, fashionable and wishing to make a style statement....