Prada news and archive
Video: Prada presents Linea Rossa ski campaign
In this video, Prada has presented the Linea Rossa ski campaign featuring Gus Kenworthy and Julia Marino. Watch the video below. Video: Prada via YouTube Photo credit: Image: Prada via YouTube
22 Nov 2021
Prada reveals CEO succession plans as sales surpass 2019 levels
Prada CEO Patrizio Bertelli has revealed he could hand over the reins at the luxury Italian label to his son Lorenzo Bertelli within the coming three years. He described his 33-year-old son, who is currently Prada’s marketing director and head of corporate social responsibility (CSR), as having “the right attitude” for the top job, at the Prada...
22 Nov 2021
New partnership aims to support usage of blockchain in the luxury industry
The Aura Blockchain Consortium, founded by LVMH, Prada Group, and Cartier, part of Richemont, and OTB Group, have announce a partnership with Bain & Company. The addition of Bain & Company as the exclusive knowledge partner aims to guarantee a world-class onboarding and strategy development for luxury brands working with Aura. Accessible...
16 Nov 2021
Video: Prada SS22 womenswear collection
In this video, luxury fashion house Prada has presented its SS22 womenswear collection designed by Miuccia Prada and fashion designer Raf Simons collection at Milano Fashion Week (MFW). Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: Prada via YouTube Photo credit:...
11 Oct 2021
Bare legs, new talent and vintage luxury on the catwalks of Milan
For the first time since March last year, Milan hosted fashion week. Between 21 and 27 September, 43 physical shows were on the schedule, plus 41 events and 98 presentations, mostly for the public. The security measures were occasionally stringent, with a heavily reduced number of seats. For quite a few labels, this resulted in the barring of...
28 Sep 2021
At Milan Fashion Week there's freedom in dressing sexy
At Milan fashion week the hemlines are short and the body on full display via a myriad of garment constructions and revelations. There is the alluded sexiness, as seen at Prada, where a thigh-skimming silk dress was juxtaposed with a leather biker jacket. Shoes were pointy but the kitten heel kept the look from teetering into the overt. At...
26 Sep 2021
Prada to host simultaneous runway shows in Milan and Shanghai
Why host one catwalk presentation when there could be two? Instead of livestreaming one show to the world, Prada is hosting dual runway presentations, to be simultaneously executed in Milan and Shanghai during Milan Fashion Week. Prada’s Spring Summer 2022 collection, designed in tandem by co-creative directors Miuccia Prada and Raf Simons, will...
17 Sep 2021
Gucci is the most popular designer shoe brand in Europe
Gucci is Europe’s most popular shoe brand, with 215,000 searches according to research from footwear health experts FootActive. From a list of top ten brands, Gucci was the most popular shoe brand across 31 countries including France, Russia and Spain. In the United Kingdom, the most popular shoe brand is Valentino Shoes with 12,000 searches....
3 Sep 2021
Gucci is the most bought and sold luxury brand in 2021, according to TheRealReal
The RealReal, the world’s largest online marketplace for pre-owned luxury goods, said Gucci is the most bought and sold brand, according to its latest 2021 Luxury Resale Report. The report charts the current state of luxury resale, including the pandemic’s lasting impact on how people are buying and selling, based on the behaviors of The...
27 Aug 2021
Prada requiring proof of vaccination for Italian facilities
Prada has no intention of compromising the health and safety of their employees. The company has said they will be requiring proof of COVID-19 vaccination or recovery from the virus to access their Italian facilities. The news was reported by WWD. Beginning September 6, Prada will be requiring the Green Pass (a European certification for...
26 Aug 2021
Prada Outdoor brings its ‘Mountain’ experience to Stockholm
Prada is set to open a new pop-up in the centre of Stockholm in a continuation of its Prada Outdoor concept currently taking place in cities and Prada stores across the world. The pop-up store will be located at Norrmalmstorg 1 in the heart of Stockholm and is to be entirely dedicated to mountain-wear and related sports attire. The store...
26 Aug 2021
Fashion's next big thing? The luxury pet market
With 88 million households in Europe owning a pet it is no wonder luxury brands are targeting the upper echelon of the market to sell high-end accessories and haute couture pet wear. Gucci, Prada, Versace, Missoni, Louis Vuitton, Ralph Lauren, Hermes, most catwalk houses will allocate a small collection to man’s four-legged friend. Some even...
3 Aug 2021