Prada news and archive

Why the Prada space suit matters

The fashion industry, long criticised for its cyclical and often repetitive nature, may have found a truly innovative frontier in the realm of space exploration. This groundbreaking development comes at a time when fashion marketing and design have begun to feel increasingly homogeneous, with brands struggling to differentiate themselves in a...

Fashion Featured

Fashion's pendulum swings away from quiet luxury

For the past multiple seasons, in what feels like an eternity in the fashion sphere, the quiet luxury trend, which began after the pandemic, has reigned over the catwalks, zeitgeist, and the media. Dressing down was the new dressing up. Even words like "demure" and "mindful", a meme that first embraced good behavior and not standing out in the...

Video

Video: Prada SS25

Watch Prada’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Prada on their brandpage

Fashion

Prada's Milan 'superheroes' are nod to brand's eclectic past

Milan – Prada presented an eclectic "superhero" collection for Milan Fashion Week Thursday, heavy on S&M steel rings and mirrored metallics, with ribbed leggings and bodysuits imparting a cozy, grungy touch. The Spring/Summer 2025 women's catwalk show from the artistic director team Miuccia Prada and Raf Simons came as Prada enjoys outlier...

Fashion

Vintage designer fashion emerges as new luxury status symbol

Vintage designer fashion is experiencing a renaissance in the luxury market as consumer preferences continue to evolve. A reported surge in demand for "trophy vintage" pieces is signalling a departure from the traditional emphasis on new collections and of acquiring constant newness. Samina Virk, US CEO of Vestiaire Collective, a leading global...

BusinessFeatured

Prada Group registers 18 percent retail sales growth

The Prada Group’s first half net revenues of 2,549 million euros, were up 17 percent. First half retail sales of 2,263 million euros, increased 18 percent, driven by like-for-like and full price volumes. Retail sales also increased by 18 percent in the second quarter. EBIT margin for the period was 22.6 percent or 575 million euros. Prada Group...

Fashion

Lyst Index: Loewe back at the top, On Running on the rise

Loewe has climbed back to the top of the most sought-after brands thanks to its cultural engagement, 'it' pieces and collaborations. The Spanish luxury fashion house topped the Lyst Index for the second quarter of 2024. This put Loewe ahead of the Italian Prada Group fashion houses Miu Miu and Prada, which secured second and third place...

Video

Video: Prada SS25

Watch Prada’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Prada on their brandpage

Business

Prada says it is open to acquiring more brands, as Italian luxury consolidates

At a factory opening that produces Prada knitwear, Lorenzo Bertelli, the group’s marketing director and son of Miuccia Prada and CEO husband Patrizio Bertelli, told reporters the company is open to M&A opportunities. “We have been and will always be open to considering opportunities,” Bertelli said at the Torgiano-based based factory. Prada has...

BusinessFeatured

First quarter luxury earnings show brands' strengths and weaknesses

French luxury conglomerates serve as bellwethers for the wider industry, and the first-quarter revenue results have provided insight into both the strengths and weaknesses of the sector, shedding light on the preferences and behaviours of luxury consumers worldwide. While certain companies exceeded analysts' expectations, others experienced a...

Fashion

Fashion meets furniture: Milan's Design Week extravaganza

Milan Design Week may have the spotlight directed at all things furniture, interiors, lighting and design, but fashion brands have increasingly joined the fray, showcasing their collaborative collections alongside other design icons. Demonstrating this trend is the Milano Moda Design calendar curated by the National Chamber of Italian Fashion,...

Business

From JW Anderson to Thom Browne: What to look out for at Milan Design Week

In what has been established to be an event that merges fashion and design, Milan Design Week returns to the Italian fashion capital alongside the Salone del Mobile, running from April 15 to 21, during which time a curation of home collections by fashion brands will be showcased. Over the course of the week, 33 brands with 44 appointments will...