Prada news and archive

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

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Business

Environmental objectives of luxury groups: Who is aiming for what?

By 2040, Chanel is expected to achieve net-zero greenhouse gas emissions across its entire value chain. With this goal, the company aligns itself with the Paris Agreement signed in 2015, which aims in particular to keep global warming well below 2°C compared to pre-industrial levels by 2100. But what about the other luxury giants? FashionUnited...

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Business

Thanks to Miu Miu: Prada Group increases quarterly sales by 13 percent

Prada defied difficult market conditions in the luxury sector thanks to Miu Miu. Despite the uncertain global economic situation, the Italian fashion group Prada continued to grow in the first quarter. The company announced on Wednesday that the group generated sales of 1.34 billion euros in the period from January to March. This was 13 percent...

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Business

Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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Business|Background

Jimmy Choo isn’t losing its market appeal, as Capri Holdings considers further growth

The fairytale is over, but the shoe remains with Capri Holdings this time. The ownership of Jimmy Choo stays in the US, at least for now. The label didn’t seem to fit within the ambitions of Prada Group, which does have an industrial plan in the making for Versace. It is a fact that there is speculation that the Jimmy Choo file is still open on...

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Fashion

Prada buying Versace buy is a win-win for Italian luxury

When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...

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Business

Prada: Versace relaunch requires long-term mindset

The Prada Group intends to take its time with the relaunch of Versace. During a conference call on April 10, following the announcement of the Prada Group's acquisition of Versace, Andrea Guerra, CEO of the Prada Group, and Lorenzo Bertelli, head of corporate social responsibility for the group, stated that the next steps to fully unlock the...

People

Miuccia Prada's path from activist to top designer

As a student in the volatile May of 1968, Miuccia Prada took to the streets of Milan to demonstrate for women's rights wearing an Yves Saint Laurent suit. Today, the 76-year-old reigns over a luxury goods empire worth more than five billion euros ($5.4 billion) a year, with her world about to expand further with the takeover of flamboyant rival...

Fashion

Following Prada takeover: 5 things to know about Versace

Italian fashion giant Versace, the long-held family business known for its flashy, sexy designs and Medusa head logo, will now become part of Prada, its larger rival and polar opposite in terms of style. The 1.25 billion euro acquisition, announced Thursday, aims to breathe new life into Versace, whose highs and lows have included the 1997...

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It's official: Prada acquires Versace for 1.25 billion euros

Italian fashion group Prada is officially the new owner of Versace. As the fashion world already predicted, Prada Group and Capri Holdings Limited have just announced that Versace has been acquired for 1.25 billion euros. Prada Group will take over 100 percent of Versace’s shares in a transaction financed by 1.5 billion euros of new debt...

Business

Fashion and beauty stocks struggle on 'Black Monday': Prada drops 13 percent, On gains 3 percent

Uncertainty and panic over the effects of tariffs on the economy, coupled with fears that the trade war launched by the United States would only escalate, dominated the markets on Monday, in another dark day for the major stock indices. However, the day ended up being uneven among the major listed fashion and beauty companies posting losses once...

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Prada-Versace deal: Rumours of 2.5 billion euro financing with Goldman Sachs

A banking consortium led by US investment bank Goldman Sachs is reportedly ready to provide Prada with a 2.5 billion euro financing line to support the Italian fashion group's acquisition of Versace, the Milan daily MF Fashion reported on Friday. Approximately 1.5 billion euros would be used for the acquisition, while the remaining one billion...