PrettyLittleThing news and archive

Following return, PrettyLittleThing founder announces review of policies

Nearly one month on from his return to the business, Umar Kamani, the founder of PrettyLittleThing (PLT), has announced he will be reviewing policies that had been put in place prior to him coming back. In an Instagram post, Kamani specifically addressed a former policy that had been implemented back in June with the intention to block or limit...

Business

Naomi Campbell and PLT’s Umar Kamani establish Dubai-based talent and partnership agency

Supermodel Naomi Campbell is embarking on a new business venture alongside PrettyLittleThing (PLT) founder Umar Kamani in the form of a talent and partnership agency based in Dubai. KC Global Partnership, the headquarters of which is scheduled to open in September 2024, has been established with the mission of evolving talent and brand...

People

Umar Kanami announces return to PrettyLittleThing

PrettyLittleThing founder and former chief executive Umar Kamani has announced his return to the e-tailer on social media, vowing to put the needs of its customers first. Posting on Instagram and X, formerly known as Twitter, Kamani said: “I’m writing to you today with both excitement and heartfelt determination as I announce my return to...

Business

PrettyLittleThing reportedly deactivating accounts of serial returners

Weeks after introducing fees for returns, PrettyLittleThing (PLT) is now seemingly doubling down on its efforts to put a stop to serial refunders, with it now circulating that the fast fashion retailer is believed to be deactivating the accounts of such individuals. According to an email seen by the BBC, a number of shoppers had been informed...

Business

PrettyLittleThing introduces returns fee

PrettyLittleThing has joined a number of its fast fashion counterparts in the introduction of returns fees despite having previously stood by its free returns policy on social media last year. Through the newly introduced policy, PrettyLittleThing returns will now cost UK customers 1.99 pound, the total of which will be deducted from a customer’...

BusinessFeatured

Boohoo posts revenue and profit decline in FY24

Boohoo Group GMV was down 13 percent to 1,809 million pounds for the fiscal year 2024, as group performance continued to be impacted by a difficult macroeconomic environment. The company said that revenue for the year of 1,461 million pounds, declined 17 percent reflecting increased focus on profitability and difficult market conditions. Boohoo...

BusinessFeatured

Timeline: Behind Boohoo’s boulevard of broken promises

By now, the ongoing controversies surrounding Boohoo’s supply chain are no secret. The past five years in particular have seen a period of turbulence take hold over the company’s production process, as mounting investigations slowly unveil the slew of seemingly broken promises made by the company to fix what it repeatedly says has not been...

Fashion |In Pictures

PrettyLittleThing launches new premium collection PLT Label

Online womenswear retailer PrettyLittleThing has launched a new premium collection featuring pieces that offer “instant elevation”. PLT Label launches with 28 looks that the e-commerce brand states have been selectively curated “to fulfil all your ‘what to wear’ dilemmas”. Designed by its in-house team, the collection takes inspiration from the...

Fashion

PrettyLittleThing names Love Island star as ambassador

Fast fashion e-tailer PrettyLittleThing is continuing to stick with Love Island stars to promote its collections after signing contestant and model Ella Thomas as its newest brand ambassador. Thomas, who was a finalist in the 2023 season this summer, has signed a six-month partnership with PrettyLittleThing to create exclusive social content for...

Fashion |In Pictures Featured

Naomi Campbell spotlights Black creatives with PrettyLittleThing collaboration

Supermodel Naomi Campbell is spotlighting two Black fashion designers for her upcoming collaboration with fast fashion online retailer PrettyLittleThing launching in September. Campbell, who has modelled for the likes of Burberry, Prada, and Fendi, has teamed up with emerging fashion designers Victor Anate from Nigeria and Jamaica-born Edvin...

Fashion |In Pictures

Indiyah Polack launches collection for PrettyLittleThing

Love Island star and influencer Indiyah Polack has released her first-ever designed fashion collection for e-commerce retailer PrettyLittleThing. Polack, who has been working with PrettyLittleThing as a brand ambassador for its Marketplace app since she left the Love Island villa, worked with PrettyLittleThing’s head of design, Chris Parnell on...

Business

PrettyLittleThing co-founder buys 3 percent stake in Boohoo

Umar Kamani, the co-founder and former CEO of fast fashion brand PrettyLittleThing, has bought a 3 percent stake in Boohoo Group. PrettyLittleThing was acquired by Boohoo in 2020, and Kamani is the son of Boohoo co-founder Mahmud. The stake acquisition comes after Boohoo’s share price dropped in recent months amid a feud with Revolution Beauty,...