Replay news and archive

Replay CEO: ‘Genuineness and authenticity are currently the greatest luxury’

Vintage is all the rage among Generation Z - especially those active on the video platform TikTok - who have recently discovered and reinterpreted numerous fashion trends from the past. The Italian denim brand Replay is capitalising on this phenomenon and reissuing a denim classic from the 90s: the '9zero1'. The relaunch, combined with a...

Fashion

Replay strengthens collaboration with Husqvarna Motorcycles

Premium Italian casual clothing brand Replay is strengthening its collaborative partnership with Husqvarna with an exclusive limited-edition motorcycle. Replay first started its partnership with Husqvarna Motorcycles in 2020, when it became sponsors of its official Moto3 team. It is increasing its move into the motorcycling sector with exclusive...

Business

Replay turnover grows by 10.3 percent in 2019

Denim brand Replay closed the 2019 financial year with a 10.3 percent growth in turnover to 262.3 million euros, against a 2018 figure of 237.9 million euros, as well as a 30 percent increase in EBITDA compared to the previous year, with an absolute value of 28 million euros, 11 percent of turnover. Commenting on the company’s performance,...

Retail

Replay launches first store in India

Italian brand Replay has opened its first India store in Gurugram. Spread over 1,200 sq ft, the store offers a wide range of denims, casual wear, footwear and accessories for men and women. The Italian fashion brand which was selling online in India is now looking to tap the offline market with its exclusive stores. This year will see stores in...

Retail

Top global brands plan India stores

Multinational brands Under Armour, UK's Dorothy Perkins and Italy's Replay are planning to set up brick-and-mortar outlets across the country. Under Armour, the Baltimore-based brand has hired former Adidas veteran Tushar Goculdas to spearhead its offline foray into India and the company plans to open 10-15 outlets in the next three years. The...

Retail

Replay teams up with Reliance Brands for India foray

Italian denim legend Replay has signed a major distribution partnership with Reliance Brands, a part of the Reliance Industries Group, to enter India. Boosting its global expansion, Replay will start with retail of its apparel, footwear and accessories line for Spring/Summer 2019 collection. Reliance Brands will have the exclusive distribution...

RetailFeatured

Easy Entry: Global brands prefer the e-commerce route

Good news for consumers. Many high fashion international brands are now choosing to launch directly through e-commerce sites in India. Many brands such as Bjorn Borg, Drunknmunky, Replay, Rockland, Gas, Aeropostale and many more have tied up with various online fashion/lifestyle portals to launch in India. Recently Amazon India signed a deal...

Apparel

Ecommerce companies revive global brand-play

The advent of etailing in India is bringing back global brands like Replay jeans, Energieapparel and Salvatos flip-flops to the country. Many of them were forced to shut their India stores owing to low footfall and buying. They would now be available online through sites such as Flipkart, Myntra, Jabong and others. While Italian jeans brand...

Fashion

Replay stake bought by Equibox Holding

To ensure a future of growth for Fashion Box SpA and the Replay brand, Fashion Box Group reached an agreement with Equibox Holding on industrial integration. Controlled by Matteo and Massimo Sinigaglia, in which Wolfgang Friedrichs is a stakeholder, Equibox Holding now owns 60% of Fashion Box SpA. The remaining 40% will be owned by the Fashion...

Fashion

Replay loves arts

Italian jeans wear manufacturer Replay will host an open air exhibition of works by emerging artists, on the facade of the Museum of 18th Century Venice. The company behind Replay, Replay&Sons and We Are Replay brands, continues the support and fund Fashion Box as part of the Imprenditori Illuminati '… near Venezia' project, the restoration of...