Roblox news and archive

Coach steps into Roblox and Zepeto metaverses

US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities. Through the initiative, and via the two platforms, users will be able to access digital iterations of Coach’s spring 2024 collection, in what...

Fashion |Beauty

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

Fashion

LoveShackFancy launches pop-up shop on Roblox

New York-based fashion, lifestyle and beauty brand LoveShackFancy has teamed up with Stratosphere Studios to launch an immersive pop-up shop on the metaverse platform Roblox. The activation will run in Roblox’s ‘Family Life’ shopping district until April 8, and brings LoveShackFancy's feminine, whimsical aesthetic and charm to the metaverse. The...

Business|Interview Featured

From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

Retail

Mango enters Roblox as it strengthens digital innovation

Mango is reinforcing its commitment to digital innovation through its entry into Roblox, an immersive platform with over 70 million daily active users. The company has inaugurated its inaugural virtual store within the Outfit Shopping Mall on Roblox, where users can purchase Mango Teen digital garments and products for their avatars. Teaming up...

Fashion

Adidas launches digital products on Roblox

Sportswear brand Adidas has opened up a digital pop-up store on the metaverse gaming universe Roblox, carrying officially licensed digital clothing and bespoke outfits for the platform. The Adidas pop-ups will appear in various Roblox experiences, including Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train,...

Fashion Featured

Roblox report: Digital self expression continues to determine metaverse trends

Metaverse gaming platform Roblox is still holding onto the reins when it comes to the digital world, continuing to come out on top as one of the most lucrative and populated sites, reporting over 200 million average monthly players beginning October. It is this expansive audience that allows it to garner such a vast understanding of the regular...

Fashion

House of Blueberry launches digital wearables inspired by Clueless

Digital fashion brand House of Blueberry has unveiled a collection of digital wearables inspired by the ‘90s rom-com Clueless under license from Paramount Consumer Products. The 15-piece collection will launch on Roblox through a pop-up store within the House of Blueberry Experience on July 25 and will feature looks inspired by the classic...

Business

Parsons reveals results of first Roblox design course in showcase

The New School’s Parsons School of Design is set to showcase the work of students that took part in its first collaborative course with metaverse platform Roblox. The school will be presenting the digital fashion creations at its Roblox Course Preliminary Showcase, set in the Welcome Center of its New York City campus. In the exhibition, it will...

Fashion

Karlie Kloss launches immersive Roblox world Fashion Klosette

Supermodel and tech enthusiast Karlie Kloss launched Fashion Klosette, an immersive extension to the online game Roblox, allowing users to design and present their own outfits to other players in order to work their way up in the virtual fashion industry. Features include humanoid avatars, updated graphics, customisable 3D layered clothing and a...

Fashion

Boy Meets Girl teams up with Blueberry for digital wearables capsule

Digital fashion brand House of Blueberry is teaming up with contemporary streetwear brand Boy Meets Girl on a debut collection of digital wearables for Roblox. The digital collection includes four unisex Boy Meets Girl branded wearables for your avatar, including leggings, a short sleeve and long sleeve tops, and a beanie, all inspired by the...

Business

H&M opens Roblox experience allowing users to create virtual garments

Fast fashion giant H&M has taken to open world platform Roblox with the launch of its ‘Loooptopia Experience’, a digital extension of its Looop recycling programme. Developed alongside metaverse studio Dubit, the space features a range of “engaging” environments, mini-games, styling sessions and events, among other things. Three alternate worlds...