Roblox news and archive

House of Blueberry launches digital wearables inspired by Clueless

Digital fashion brand House of Blueberry has unveiled a collection of digital wearables inspired by the ‘90s rom-com Clueless under license from Paramount Consumer Products. The 15-piece collection will launch on Roblox through a pop-up store within the House of Blueberry Experience on July 25 and will feature looks inspired by the classic...

Business

Parsons reveals results of first Roblox design course in showcase

The New School’s Parsons School of Design is set to showcase the work of students that took part in its first collaborative course with metaverse platform Roblox. The school will be presenting the digital fashion creations at its Roblox Course Preliminary Showcase, set in the Welcome Center of its New York City campus. In the exhibition, it will...

Fashion

Karlie Kloss launches immersive Roblox world Fashion Klosette

Supermodel and tech enthusiast Karlie Kloss launched Fashion Klosette, an immersive extension to the online game Roblox, allowing users to design and present their own outfits to other players in order to work their way up in the virtual fashion industry. Features include humanoid avatars, updated graphics, customisable 3D layered clothing and a...

Fashion

Boy Meets Girl teams up with Blueberry for digital wearables capsule

Digital fashion brand House of Blueberry is teaming up with contemporary streetwear brand Boy Meets Girl on a debut collection of digital wearables for Roblox. The digital collection includes four unisex Boy Meets Girl branded wearables for your avatar, including leggings, a short sleeve and long sleeve tops, and a beanie, all inspired by the...

Business

H&M opens Roblox experience allowing users to create virtual garments

Fast fashion giant H&M has taken to open world platform Roblox with the launch of its ‘Loooptopia Experience’, a digital extension of its Looop recycling programme. Developed alongside metaverse studio Dubit, the space features a range of “engaging” environments, mini-games, styling sessions and events, among other things. Three alternate worlds...

Business

Nyx Professional Makeup unveils metaverse experience in Roblox

In an extension of its metaverse presence, Nyx Professional Makeup has revealed a new digital experience in open world platform Roblox, through which it has unveiled its spring 2023 collection. Dropping in collaboration with iHeartMedia, a US-based media company, the new immersive world will allow Roblox users to explore the collection in an...

Fashion |Beauty

Givenchy transforms Roblox world into a ‘Winter Wonderland’

Givenchy Beauty, which ventured into the metaverse earlier this year, has transformed its world on Roblox into a ‘Winter Wonderland’ for the festive season. The new-look Givenchy Beauty House brings the brand’s 2022 holiday collection to life with a winter chalet-like concept, where the dance floor now resembles an igloo and the L’Interdit...

Fashion |Interview Featured

The positive impact of virtual fashion according to the world's first Metaverse Stylist

When gaming platform Roblox released its Metaverse Fashion Trends 2022 report earlier this month it underscored the global demand for digital fashion, its widespread impact in the industry, and the opportunities for brands and creators that lie ahead. One of the key insights in the report was how user behaviour echoed that of the physical world,...

Fashion Featured

Roblox says Gen Z values digital clothing as much as physical garments in new trend report

Open world gaming platform Roblox has published a new report in which it has evaluated the current trends and possible future behaviours of its 50 million strong user base and their relationship with digital fashion. The 2022 Metaverse Fashion Trend Report comes as part of a new collaboration between Roblox and Parsons School of Design, which...

BusinessFeatured

Tried and tested revenue streams for fashion brands in the Metaverse

Digital demand for fashion and luxury brands is expected to explode and bring in extra sales for the industry that could reach 50 billion dollars by 2030. Meanwhile, the Metaverse’s market share in the fashion industry is expected to increase to 6.61 billion dollars in the next five years. “Revenue streams from digital mediums for luxury brands...

Fashion

Crocs marks 20 years with month-long ‘Croctober’

This October, Crocs is marking 20 years with a month-long ‘Croctober’ celebration filled with the brand’s “biggest and boldest fan-fuelled experiences,” including a global shoe giveaway and a metaverse event. For the first week in October, Crocs is giving away tens of thousands of pairs of Crocs shoes every day to kick start the celebration....

Fashion

Dundas joins Roblox in collaboration with DressX

Dundas has announced that it will be the next brand to join virtual world platform Roblox via a partnership with digital fashion retailer DressX. The fashion brand has launched, together with DressX, a collection of six digital wearables utilising Roblox’s Layered Clothing technology, which aims to offer hyperrealistic and inclusive clothing for...