Running news and archive

Puma launches 5am activations to spotlight running collection

Sportswear brand Puma is looking to target early-morning runners with a global 5am activation, which will offer consumers the chance to receive the brand’s latest performance silhouettes, including the Deviate Nitro 3 and Forever Run. The '5AM High Drops' activation has been timed to coincide with the arrival of spring and peak marathon training...

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From track to runway: Why running now drives fashion

For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...

Fashion

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

People

Oiselle names Arielle Knutson as chief executive

Women’s running brand Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, who has a background in active lifestyle, outdoors and consumer packaged goods brands, joins the female-led running brand from sports hydration brand Nuun, where she served as vice president of marketing. She takes over from interim chief executive...

Retail|In Pictures

Hylo Athletics opens pop-up at Harrods

London-based Hylo Athletics, the B Corp and vegan-certified sportswear brand founded in 2020 by ex-footballer Michael Doughty, has opened a summer pop-up at Harrods showcasing its innovative trainers and allowing customers to recycle their old trainers. The pop-up, situated on the second floor, will run until July 31 and features a Hyloop...

Fashion |In Pictures

Roxy unveils collaboration with Mizuno

Female action sports brand Roxy, part of Boardriders, Inc., has unveiled a collaboration with Japanese sporting manufacturer Mizuno. The activewear collection encapsulates Roxy’s surf spirit with Mizuno’s technical sportswear know-with head-to-toe outfits, featuring leggings, shorts, bras, tops and hoodies, including pieces made from recycled...

Fashion

Neatsy.ai launches the first AI-enabled marketplace for running shoes

US-based start-up Neatsy.ai, which detects podiatry and orthopaedic health issues via a smartphone camera, has launched a marketplace for AI-selected running shoes and insoles. From today, March 15, shoppers can order running shoes by simply using their phone to scan their feet and select styles from brands including New Balance, Nike, and...

Business|In Pictures Member

Puma launches high-performance testing lab for runners

Sports company Puma has unveiled the Puma Nitro Lab, a high-performance athlete testing facility developed in partnership with Hartmann Orthopedics and Sports, leaders in performance optimisation for athletes for more than 20 years. The Puma Nitro Lab is located at Hartmann’s facility near Frankfurt, Germany, and provides athletes with detailed...

BusinessMember

Running brands Janji and Oiselle to merge

Independent running apparel brands, Boston-based Janji and Seattle-based female-led Oiselle are merging in a “partnership of equals” to build a bigger community in the running industry. The “collaborative partnership,” facilitated by Digsbury Ventures, will see both brands continuing to operate as sole entities, while leveraging resources to...

Fashion |In Pictures

Allbirds launches new sustainable running shoe

Allbirds is continuing to push the boundaries of sustainable footwear with its new Tree Flyer running shoe that has a carbon footprint of just 9.92-kilogram CO2e, all of which is offset to zero. The Tree Flyer is a cushioned running shoe, which has been designed to showcase Allbirds’ innovative technology, use of renewable natural materials, and...

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Swiss sportswear brand On goes public

Swiss performance brand On has officially been listed on the New York Stock Exchange, and to celebrate, 100 runners including the brand’s founder’s made their way alongside the Hudson River this morning over to Wall Street to ring the opening bell. At the beginning of trade, On was reportedly worth 7.3 billion US dollars, after selling shares...