Social Shopping news and archive

Social shopping platform Prismpop raises 5 million dollars in seed funding

Female-oriented social shopping platform Prismpop has revealed it has raised 5 million dollars in seed funding to date. Its latest round was led by Female Founders Fund, a venture fund that invests exclusively in female-founded companies, with participation from Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital and Uphonest...

Retail

Twitter to pilot direct shopping feature on brand pages

Twitter is the latest social media giant to tap into the red-hot online shopping world with a new pilot feature allowing users to buy products directly from brands’ profiles. In a Twitter blog, the company said it had previously explored the idea of adding a ‘Buy Now’ button, product pages and product collections way back in 2015, but ultimately...

Business

Klarna buys social shopping platform Hero

Swedish payments provider Klarna has acquired social shopping platform Hero for an undisclosed sum. The deal will see Klarna introduce Hero to its 250,000 retail partners, “allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products”....

Retail

Klarna launches shoppable 'Wish Lists' feature

Payments provider Klarna has announced a new followable 'Wish Lists' feature. The feature allows customers to create, share and follow shoppable Wish lists on the Swedish company’s app. They can also follow and share lists created by brands, influencers, and Klarna's shopping experts to find inspiration. Customers can save and add products from...

RetailFeatured

Burberry blends physical and digital with first social retail store in China

Burberry has opened the doors of what it describes as “luxury’s first social retail store” in Shenzhen, China. The store, opened on Friday, aims to “blend the physical and social worlds” - a concept the British luxury label has been progressively exploring. In early July, it launched a campaign juxtaposing a video of CGI digital avatars - one of...

Retail

Instagram Shop launches in US, global rollout to follow in coming weeks

Instagram has launched its new shopping feature in the US and will expand it globally in the coming weeks. Instagram Shop is a space for users to explore and purchase products from brands and creators, and features personalised recommendations and special curations from Instagram’s social shopping channel, @shop. An arrow symbol - ‘or checkout...

Business

Bazaarvoice acquires social commerce solutions provider Curalate

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has acquired visual commerce solutions firm Curalate. The company said the move will help it to create a “powerful offering to lead the growing visual commerce trend” as social shopping becomes an increasingly important factor of e-commerce. According to...

Retail

Instagram expands shopping feature to creators and publishers

Instagram has announced that it is expanding its shopping feature to more types of businesses, including creators and publishers as of 9 July. From that date, any eligible business or creator account with at least one eligible product can use shopping tags to drive users to their website to make a purchase. The company has announced new commerce...

Retail

Infographic: How US consumers discovered, searched and purchased products in 2019

Ninety percent of US shoppers are more likely to buy a product if it is visually searchable on smartphones, according to a new report which tracked the way consumers shopped in 2019. In a survey of over 1,000 Americans, global consumer intelligence company ViSenze also found that shoppable content (43 percent) and product recommendations (40...

RetailFeatured

Over 90 percent of shoppers concerned about social media shopping

More than 90 percent of shoppers have concerns when it comes to shopping via social media, yet nearly one-third of them still use it as a shopping platform, new research reveals. Payment security (59 percent), the quality of goods (56 percent) safety of their personal details (55 percent) and buying a fake product (47 percent), topped the list...

Retail

Pinterest expands partner program to make platform even more shoppable

Pinterest has taken one more step towards its goal to become an online shopping space rather than just a place where people can make digital moodboards. The company has announced the expansion of its third-party partner program, launched in 2015, to bring more businesses and services onto the platform and enable more shopping experiences for its...

Fashion

Lulu Guinness launches onsite social commerce

British handbag and accessories retailer Lulu Guinness is launching onsite social commerce in a bid to create “a more engaging customer experience.” The retailer is working with social commerce specialist Curalate to bring user generated content in a shoppable format onto its website. Using Curalate’s technology, Lulu Guinness will collate...