SPORT news and archive

Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...

Fashion |In Pictures

Nike celebrated the power of women’s sport during Super Bowl

Sportswear giant Nike placed women athletes centre stage during the male-dominated Super Bowl LIX, spotlighting stars such as gymnast Jordan Chiles, basketball players Caitlin Clark, A’ja Wilson and Sabrina Ionescu, sprinter Sha’Carri Richardson, and footballer Sophia Wilson. The campaign showcased Nike’s new brand anthem, ‘So Win,’ designed to...

FeaturedMember

Business

Louis Vuitton embarks on decade-long partnership with Formula 1

The elite worlds of luxury and motorsport have just gotten closer, as Louis Vuitton announced a 10-year partnership with Formula 1. The collaboration, announced as part of LVMH’s broader alliance with Formula 1 unveiled in October 2024, places the French luxury house at the centre of the sport’s global spectacle, coinciding with the series’ 75th...

Featured

Fashion |In Pictures

Todd Snyder teams up with Fanatics to create premium NFL collection

American menswear designer Todd Snyder has teamed up with the National Football League (NFL) and Fanatics to launch a limited-edition collection of merchandise that offers fans a “luxe take on game-day staples”. The Todd Snyder + NFL Collection launches today, December 12, offering upscale fan gear for the New York Giants, New York Jets, San...

Fashion

Puma expands football reach with the Portuguese Football Federation

German sportswear company Puma has announced a long-term agreement with the Portuguese Football Federation (FPF), with the first new products and its creative direction for the partnership to be released in early 2025. In a statement, Puma said that starting next year, it would equip all male, female, and youth football teams as well as the...

Featured

Fashion |Interview

Fanatics boosting growth with branded and female-focused collabs

Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...

Fashion |In Pictures

Lululemon teams up with Fanatics to launch NHL merchandise

Canadian activewear brand Lululemon is partnering with Fanatics to launch a new premium line of fan apparel for the National Hockey League (NHL). The multi-year partnership will see Lululemon offering a collection of some of its most popular men’s and women’s products for Fanatics, including the Scuba Hoodie, Define Jacket, Align Pant, Steady...

Featured

Fashion

Chanel named title sponsor and timekeeper of The Boat Race

French luxury fashion house Chanel has signed a long-term partnership deal with the annual boat race between Oxford and Cambridge universities to become The Boat Race’s title sponsor and official timekeeping partner. The historic event, established nearly 200 years ago in 1829, is the oldest major sporting event in the UK, with the dark and...

Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

Fashion |In Pictures

Klarna and Angel City FC collaborate with Hija de tu Madre

Klarna, the AI-powered global payments network and shopping assistant and Angel City Football Club, a member of the National Women’s Soccer League, has unveiled a capsule collection with LA-based Latinx lifestyle brand, Hija de tu Madre. The limited-edition clothing collection launches in celebration of Hispanic Heritage Month and features the...

Featured

Fashion

Sportswear brands failing to capitalise on growing female fans

Klarna, the AI-powered global payments network and shopping assistant, has revealed that sales of women’s football shirts are up 17 percent in the past year through its platform, however, eight out of 10 fans add that they would buy more women’s sports merchandise if more options were available. According to new research from Klarna and fan...