Technology news and archive

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

Retail|Artificial Intelligence

Mango energises shopping experience: WhatsApp channel and AI stylist

Mango continues its commitment to personalising the shopping experience through increased digitalisation. The company has announced the launch of two new digital tools: a WhatsApp channel and "Mango Stylist", an AI-powered fashion assistant and stylist. These are the latest steps in Mango's strategic "Plan 4E", presented in early March 2024. The...

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Altri strengthens its expansion in sustainable textiles with acquisition of AeoniQ

Portugal-based Altri, a producer of sustainably certified cellulosic fibres, is making a significant move into the textile industry by acquiring a majority stake in AeoniQ, a Swiss firm backed by the HeiQ group. This acquisition includes a capital increase and marks a decisive step in Altri’s diversification strategy. For several years, Altri...

Fashion

Google buys stake in Gentle Monster as it eyes entry into fashionable wearables

Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...

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Voyado gains US majority shareholder: Focus on growth in Europe

Retail technology platform Voyado has a new majority shareholder. Funds managed by the global investment firm Viking Global Investors LP (Viking) are taking over, the company announced today in a press release. Existing shareholders – Novax, Verdane, eEquity and H&M Group – remain involved, as do Voyado’s founders. With the capital injection,...

Fashion

Glasses with offline payment function: Meizu takes next step in wearable tech

Chinese tech firm Meizu launched its latest smart glasses, the StarV Air2 AR glasses, at a press event in Hong Kong on April 29. The built-in offline payment function is remarkable. According to Meizu, it is a world first for AR glasses. The smart glasses are positioned as a possible successor to the smartphone as a means of payment. The glasses...

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Zalando acquires 3D technology specialist DeepAR

Zalando is acquiring London-based startup DeepAR and its associated ShopAR platform featuring 3D technology. The e-tailer confirmed the acquisition in a press release to FashionUnited. Financial terms of the deal were not disclosed. Matthias Haase, vice president of Content Solutions at Zalando, commented: “We are incredibly excited to welcome...

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Myntra onboards the Tommy Hilfiger Innerwear collection, offering unique online access to the collection in India

Myntra, one of India’s leading fashion and lifestyle platforms, has announced the launch of the Tommy Hilfiger Innerwear collection for Men. The selection, which is available on the brand's offline stores, will now be available to customers on Myntra. Designed for both comfort and style, the collection includes a wide variety of products such as...

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Meta outlines 2025 vision

Meta's direction for 2025 signals significant implications for digital fashion marketing and e-commerce strategies. According to The New York Times, CEO Mark Zuckerberg recently addressed 70,000 employees, outlining the company's focus on artificial intelligence, data center expansion, and metaverse development, following a strong financial...

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Burberry appoints Charlotte Baldwin as Chief Information Officer

Burberry has announced the appointment of Charlotte Baldwin as its Chief Information Officer, a move that underscores the luxury brand’s increasing focus on digital transformation. Baldwin, currently serving as Global Chief Digital and Information Officer at Costa Coffee, will assume her new role at the end of March 2025. She will lead Burberry’...

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Study: How does automation affect workers in Bangladesh’s RMG sector?

Bangladesh is the second largest exporter of readymade garments (RMGs) after China, contributing 10.35 percent of the national GDP and 84.58 percent of the country's exports in fiscal year 2023. The country is also home to 61 of the top 100 highest-rated LEED-certified factories in the world and 229 LEED-certified green factories....

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The Rise of Temu: Disruption, convenience, and the hidden costs of hyper-consumerism

In an era of digital marketplace transformation, Temu has emerged as a lightning rod for both economic innovation and critical scrutiny of contemporary consumption patterns. The platform's meteoric rise — achieving a 53 percent year-on-year growth in monthly active users in the United Kingdom — represents more than a digital success story; it...