Tennis news and archive

Lacoste elevating collaboration with Roland-Garros for 2026

French sports and lifestyle brand Lacoste is deepening its relationship with the tennis Grand Slam tournament Roland-Garros for 2026 with a co-branded collection and a new Club Lacoste concept. In a statement, Lacoste said the collaboration with Roland-Garros is a “meeting point between sport and culture,” and will include a co-branded...

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Business|Interview

How Prince plans to balance heritage and modern lifestyle in apparel expansion

Prince is making a decisive swing, moving beyond the racquet and into apparel as the convergence of sport and fashion opens up fresh commercial opportunities for heritage performance labels. The shift, overseen by the brand’s parent company Authentic Brands Group, reflects a broader evolution within racquet sports, where on-court credibility is...

Fashion

Hugo Boss continues push into tennis with its biggest sports partnership

Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...

Fashion

Jack Draper adds another fashion partnership with Axel Arigato

Tennis star Jack Draper, currently the UK’s number one-ranked tennis player, continues to be one of the sport's most marketable athletes after announcing a new sneaker partnership with Swedish footwear brand Axel Arigato. The move marks Axel Arigato’s first collaboration with an athlete, as part of the Swedish brand’s strategy to expand its...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion

Uniqlo expands tennis reach with Emma Raducanu

Japanese apparel retailer Uniqlo has ended weeks of speculation about who will dress British tennis star Emma Raducanu at her future tournaments by announcing the 2021 US Open winner as its latest global brand ambassador. In a statement, Uniqlo announced that Raducanu, Britain's top-ranked female tennis player, will represent the brand at all...

Fashion

FP Movement adds tennis star Emma Navarro to roster

FP Movement, the activewear line from American fashion and lifestyle brand Free People, has bolstered its athlete roster with the addition of tennis star Emma Navarro, who will feature in its campaigns, social-first content, and create custom outfits. The multi-year partnership will see FP Movement being Navarro’s exclusive activewear partner,...

Fashion

Boss debuts innovative NovaPoly yarn at Australian Open

German fashion brand Boss is set to debut an innovative degradable recycled polyester yarn for its tennis kits worn by players Taylor Fritz and Matteo Berrettini at the Australian Open in Melbourne, Australia, this month. The NovaPoly yarn is a recycled alternative to virgin polyester, developed by Boss in collaboration with Jiaren Chemical...

Fashion

ATP is launching a global shopping destination for tennis fans

The ATP, the global governing body of men's professional tennis, is launching an online shopping destination this month, which aims to offer fans “all things tennis”. The e-commerce store is being launched in partnership with Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment, and venues, which was...

Fashion

On targeting sports culture with Burna Boy partnership

Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy, which will fuse sport, culture, and creativity. In a statement, On, which also has a brand partnership with actress Zendaya, said the move advances its vision “to redefine the intersection of performance and...

Fashion |In Pictures

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

Fashion

ATP ventures into fashion apparel in collaboration with Palmes

Copenhagen-based apparel brand Palmes, which is rooted in tennis culture, has unveiled a collaboration with the Association of Tennis Professionals (ATP), as the governing body of men’s tennis ventures into fashion apparel. The collection, launching ahead of the US Open taking place in Flushing Meadows, New York, offers a limited-edition capsule...