Tennis news and archive

Polaroid Eyewear partners with the ATP tennis tour

Polaroid Eyewear, part of the Safilo Group, has become the official eyewear partner for the ATP Tour, the tennis tour for men to expand its global footprint. As part of the partnership, Polaroid Eyewear will host brand activations at a selection of ATP Tour events, including the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...

Fashion

Psycho Bunny continues tennis push with Alexei Popyrin

Montreal-based premium menswear brand Psycho Bunny has announced a multi-year global partnership deal with Australian-born rising tennis player Alexei Popyrin to mark the brand’s first on-court tennis ambassador. The move comes less than a year after Psycho Bunny became the official apparel sponsor of Tennis Canada, which featured high-profile...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion |Beauty

E.l.f Beauty to sponsor the Billie Jean King Cup

Beauty brand E.l.f has signed a multi-year global partnership to sponsor the Billie Jean King Cup by Gainbridge (BJKC) tennis tournament, the world’s largest annual international team competition in women’s sports. The tournament dubbed the women’s World Cup of tennis, will host its finals in Málaga, Spain, from November 13 to 20, and E.l.f....

Fashion |In Pictures

Aperol launches tennis capsule collection

Aperol, the iconic aperitif known for its bright orange hue, has unveiled a tennis capsule collection to celebrate its return as an official partner of the US Open tennis championship in New York City for a second year. As well as having a branded indoor-outdoor patio space, located off the grounds' primary esplanade, just east of the main...

Fashion |In Pictures

Pharrell Williams’ Humanrace brand teams up with Evian

Pharrell Williams and his fashion and lifestyle brand Humanrace have partnered with water brand Evian to launch an exclusive limited-edition tennis-inspired apparel collection. The collaboration comes ahead of the US Open tennis tournament, which kicks off in New York on August 26, where Evian has been the official water sponsor for more than...

Fashion |In Pictures

On unveils tennis collaboration with Beams

Swiss performance sportswear brand On is continuing its push into the tennis market by creating a tennis lifestyle collection in collaboration with Japanese lifestyle brand Beams. The tennis-inspired athleisure capsule collection has been designed to bridge the gap between on-court performance and off-court style, offering apparel, including a...

Fashion |Interview Featured

Wimbledon capitalising on tennis-core trend with largest retail collection

The All England Lawn Tennis Club (AELTC), home of the world's most famous tennis tournament, Wimbledon, has unveiled its largest retail collection to date, complete with a semi-formal capsule designed to be worn to The Championships. The 2024 retail collection, all designed onsite at Wimbledon in London, steps away from Centre Court, combines...

Retail|In Pictures

Lacoste unveils tennis-inspired takeover at Selfridges

French sport and fashion brand Lacoste has unveiled a takeover of Selfridges’ second-floor atrium and select window vitrines, as well as transforming the ‘Alto by San Carlo’ rooftop restaurant and terrace into an immersive space called ‘Le Club Lacoste’. The takeover will run until July 21 and includes Lacoste’s brand-new catwalk collection, the...

Retail

Laver Cup announces new retail and merchandising partnership

Tennis tournament, the Laver Cup, which pits six of the best men’s tennis players from Europe against six of their counterparts from the rest of the world, has signed a new retail and merchandising partnership with Fanatics, a digital sports platform and provider of licensed sports merchandise. Under the multi-year deal, Fanatics will develop a...

Fashion |In Pictures

On unveils tennis apparel collection

Swiss high-performance sportswear brand On, backed by tennis star Roger Federer, has unveiled its highly anticipated tennis apparel collection, as it continues its ambition to become the world’s “most premium” sportswear brand. On has drawn from its close collaborations with tennis stars Iga Świątek and Ben Shelton to create a premium and...