The Fabricant news and archive

Highsnobiety partners with The Fabricant on PFW: Men’s collection

Media platform Highsnobiety has unveiled a new partnership with digital fashion house The Fabricant in the form of a virtual collection set to be released during the ongoing Paris Fashion Week: Men’s. The Fabricant has created 300 digital versions of the platform’s Not in Paris 5 collection of varsity jackets, each designed by collaborators of...

Fashion

Weekday teams up with The Fabricant on digital collectibles

High street retailer Weekday has taken further steps into the digital realm with the launch of two digital collectibles in collaboration with digital fashion house The Fabricant. The duo will be releasing a pair of sunglasses in two colourways as part of a limited-edition drop entitled Artifact 001, each available in both digital and physical...

Fashion

The Fabricant names Sevdaliza face of new digital wearables collections

Digital fashion house The Fabricant has unveiled a new partnership with Iranian-Dutch musician Sevdaliza, who will become the face of a new collection of digital wearables. Described by the brand as its ‘Icon’, Sevdaliza will be at the forefront of The Fabricant’s the XXories facewear range, which includes virtual earrings, facial piercings and...

Business

The Fabricant to launch digital fashion storytelling project, Wholeland

Digital-only fashion house The Fabricant is set to unveil a new project based around visual storytelling and Web3 experiences. The idea for ‘Wholeland’ was revealed during a keynote address by Kerry Murphy, the platform’s co-founder and CEO, at global tech conference Web Summit. During the speech, Murphy said the concept will revolve around...

Fashion Featured

How digital and physical identities will intertwine in virtual fashion design

The metaverse, while not an entirely new concept, is still under continuous development. It's not one tangible facet but a multiverse of different virtual environments that allow users to explore online spaces and their place in them. It was this particular aspect that was investigated during a panel discussion at Met Ams, a newly established...

BusinessFeatured

Digital fashion house The Fabricant raises 14 million dollars in funding

Amsterdam-based digital fashion house The Fabricant has raised 14 million dollars in a Series A funding round. The round was led by investor Greenfield One, with participation from Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO and others, according to an article by VentureBeat shared by The Fabricant. The funding will be used to...

Fashion Featured

When virtual fashion stands up to the physical world

In the press and across social networks, the subject of virtual fashion is becoming increasingly more popular. But are these non-physical clothes the future of fashion? And where exactly can you find them? To find answers, FashionUnited took a look at the latest collection of Amsterdam-based digital fashion house The Fabricant. On its social...

Fashion Featured

Catwalks, trade fairs and fitting rooms: How the fashion industry is going digital

Like many industries, the fashion industry is going digital - it has been for years. But in recent months, with the outbreak of Covid-19 causing unprecedented disruption to global supply chains, wreaking havoc on physical retail and making the traditionally intimate world of fashion shows seem an alien remnant of a bygone era, that process has...

Fashion Featured

Digital fashion: ‘The world doesn’t need more physical clothing’

Last month, the first digital couture dress by Amsterdam-based fashion label The Fabricant was auctioned in New York. It sold for 9,500 US dollars. While it may look deceptively real, the flowing fluorescent garment does not exist in reality; in fact, it is no more than a digital file. Behind the concept of virtual clothing lies a bold vision...

FairsFeatured

What the future of denim looks like according to industry experts

Amsterdam - The Kingpins trade fair is back in Amsterdam from 10 to 11 April, bringing together industry professionals and showcasing the latest trends and innovations to hit the world of denim. As a fashion staple, denim continues to transcend gender, age, and class, and remains one of the fashion industry’s most versatile, durable and sought...