Trends news and archive

Gothic galore and Grecian classics: 7 Defining trends at London Fashion Week AW26

London Fashion Week’s AW26 season has come to an end, and with it has an edition marked by ambiguity, chaos and nostalgic references. While some runways were seemingly shaped by pop culture discourse, others stayed firmly within quintessential classics. Here are some of the defining trends for this edition. Gothic galore and Wuthering Heights...

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Fashion

NYFW FW26 Prints & patterns: mixed plaids, animal prints and dark florals

New York City has a new First Lady: Rama Duwaji. The 28-year-old Syrian-American artist is married to Mayor Zohran Mamdani, and since his inauguration in January 2026, she has quickly emerged as a widely cited fashion inspiration. Seated front row at Rachel Scott’s Dotima show with her stylist, Gabriella Karefa-Johnson, she wore a knee-length...

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Fashion |Interview

Creative rebirth of historic brand Sergio Soldano begins at New York Fashion Week

The latest collection of Sergio Soldano intends to usher in a new chapter for the historic Italian label. Unveiled during an event at the most recent edition of New York Fashion Week, the 77 piece line, with 27 accompanying accessories, marks a creative rebirth for the maison, founded in 1968. During the show, held at Printemps New York in...

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Fashion

Poet core and print clash: 4 SS26 secondhand trends to source

The fashion industry is evolving amidst a sustainable transformation, driven by new consumer expectations, regulatory pressure and cost rationalisation. In this context, secondhand fashion is establishing itself as a structural driver rather than a peripheral trend. To remain competitive, it can no longer simply be a “responsible” option; it...

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Culture|Interview

Ellen Haeser: 'Fashion needs to move from chasing trends to creating meaning'

After six and a half years in vocational education, Ellen Haeser is returning to the stage. During Masterly Milano 2026, the speaker and cultural strategist will present From Cradle to Grave – an ode to lifelong, inexhaustible sources of inspiration. This is an audiovisual work focusing on fashion and interiors. With over 45 years of experience...

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Fashion |Interview

Lucie Greene on SS27: “The mid-to-high segment is the sweet spot right now” as luxury recalibrates

Luxury in transition, and the mid-high segment ‘a sweet spot’ At the top end of the market, Lucie Greene sees early signs of a revival of the powerhouse luxury brand, albeit in a very different form from recent years. “Luxury has been in a bit of a maelstrom,” the British trend analyst and founder of Light Years says, describing a period defined...

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Fashion |In Pictures

From fur collars to bow details: Key trends at Seoul Fashion Week AW26

Seoul Fashion Week wrapped up its autumn/winter 2026 edition over the weekend, marking the end of a season defined by extravagance and experimentation. Held from February 3 to 8 at the Dongdaemun Design Plaza, the event showcased 24 brands, 15 of which hosted runway presentations. The collections served as explorations of contrasts, emphasising...

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Fashion

Future Snoops: five macro trends fashion brands need to watch towards 2028

Each January, trend forecasting agency Future Snoops (FS) publishes its macro trends, outlining long-term cultural shifts over the next two years. The trends examine how ideas move through interconnected cultural systems and influence lifestyles and industries, including fashion. Looking ahead to 2028, the macro trends suggest a delicate...

Fairs|In Pictures

Colour trends as a business model: Behind the scenes of the new Première Vision

During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...

Fashion |In Pictures

In Pictures: AW26 street style at Berlin Fashion Week

As the German capital's fashion week celebrated its grand finale on Monday, temperatures dropped to almost minus ten degrees. The pavements were frozen, turning them into an ice rink. Additionally, there was a public transport strike. Despite these conditions, fashion enthusiasts were not deterred from showcasing their best looks. An overview of...

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Fashion

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...