Trends news and archive

PFW Men’s SS26 was “grounded in real clothes designed for real lives”

Paris Fashion Week Men’s spring/summer 2026, which took place from June 24 to 29, felt optimistic while being “both contemporary and human,” according to Simon Longland, fashion buying director at British luxury department store Harrods. “There was a rare sense of cohesion this season in Paris - designers appeared unusually aligned in their...

Fashion

Resort 2026 key colors: from burgundy and red to peach and pink

As any fashion designer will tell you, the color palette is the foundation of a seasonal collection. Resort bridges Fall/Winter and Spring/Summer and can be in-store for as long as November through to April. Therefore, it’s not surprising that for that season, color palettes can run the gamut. For Resort 2026, brands have delivered...

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Fairs

SS26: Best selling trends and talents to follow, according to three Parisian showrooms

During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...

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Fashion

New stories and clear statements at Paris Fashion Week Men's

While the mood in Milan seemed subdued, designers in the French capital went all out, undeterred by the ongoing consumer slump. A notable trend was the convergence of streetwear and classic menswear. Dreamers One example is the collection by Emeric Tchatchoua, creative director of the streetwear brand 3.Paradis. The collection showcased casual...

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Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

Fashion

Resort SS26 trend: structured jackets and coats

Resort, a.k.a. Cruise or Pre-Spring, is considered an inter-season collection, usually dropping in-store around November or December, and continuing through to February or March. For this reason, brands must offer a wide variety of styles suitable for a transitional wardrobe. For Resort ‘26, designers favored structured jackets and coats in...

Fashion

MFW Men's SS26 showcased a “lifestyle-led approach to dressing”

Milan Men’s Fashion Week spring/summer 2026, which took place from June 20 to 24, was “less about trends and more about lifestyle,” according to Simon Longland, fashion buying director at Harrods. “With several key players absent from the official schedule, this edition of Milan Men’s Fashion Week relied heavily on presentations,” said Longland...

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Fashion |Interview

Fewer compromises and more clarity: Buyers at German retailer Apropos share insights for SS26

The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...

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Fashion

Milan Fashion Week: SS26 street style featuring minimalism and patterns

In Milan, gentlemen opted for large-scale patterns, but otherwise kept things classic and understated. The street-style looks for spring/summer 2026 are more pared-back and less dominated by loud streetwear. The SS26 trends from the street are outlined here. It-piece: Striped shirt This direction was evident in the simple horizontally striped...

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Gen Z reintroduced by Future Snoops

Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...

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Fairs

Pitti Uomo faces overall situation sportingly

Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...

Fashion

Trend: Who really is the "messy girl"?

Paris - Blurred hair and smudged eyeliner, all in a crumpled t-shirt: for several months, the "messy girl" has been making her mark on social media and in the streets, a trend less liberating than it seems. Unlike the "clean girl" who, with her perfect skin, carefully slicked-back hair and a look that matches her impeccably tidy interior,...