Trends news and archive

Oslo Runway 2025: Norwegian heritage drives key trends

Oslo Runway, spotlighting leading and emerging Norwegian fashion talent, took place from August 25 to 30, 2025, as previously reported by FashionUnited. This year marked the event’s tenth anniversary, featuring an official program of nearly 60 designers, artists, and brands that balanced established names with rising voices. While not yet as...

Fashion

Mens- and womenswear trends FW26/27

In a well attended seminar, Tatiana Aldrich, client and trend consultant at trend forecasting agency WGSN, presented three macro trends for mens- and womenswear along with key items that will inform the autumn/winter season 2026/27. FashionUnited has summarised the highlights of each macro trend and theme. 1) Geo-logic The first macro trends...

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Fashion

Copenhagen Fashion Week SS26 key accessories: Rats, labubus and scrunchies

Arguably the most talked about accessory on the CPHN SS26 runways was Anne Sophie Madsen’s plush rat clutch bag. Inspired by the fiberglass sculptures of Danish artist Esben Weile Kjær, it was shown in four metallic colors with glass eyes and had little in common with its scurrying brown city counterpart. Credits: Anne Sophie Madsen SS26/©...

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Business|Interview

Italian luxury retailer Nugnes: Why it is now the time for courage and growth

The Italian family business Nugnes, with roots in tailoring and the opening of their first menswear boutique in 1956, is taking a step forward. This hybrid fashion retailer – with a range from classic luxury brands to streetwear-oriented collections – bolstered its expansion last month with the acquisition of the traditional luxury retailer...

Fashion

Copenhagen Fashion Week sets early tone for SS26 trends

The Spring/Summer 2026 buying season began in Copenhagen this month, with Copenhagen Fashion Week (CPHFW) consolidating its status as the first major fixture on the global fashion calendar. Acting as an early trend indicator for the luxury market, the event provided wholesale buyers with a clear picture of what will drive assortments in the...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Fashion

Resort 26 handbag trends: Sack totes, croissant shapes and more

The handbag trends that emerge during the Resort season often forecast what’s to come for Spring/Summer. For buyers and fashion editors, this is critical insight. Accessories, particularly handbags, frequently generate more revenue for brands than any other category. With higher profit margins than apparel and broader customer appeal, handbags...

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Fashion

Street style trends from Copenhagen Fashion Week

This week, Copenhagen Fashion Week took place, once again demonstrating why it is considered a melting pot for creative pioneers. Attendees opted for playful patterns, leaving behind familiar clichés, and combined accessories that balanced nostalgia with urban ease. A willingness to experiment with layering created surprising silhouettes, while...

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Fashion

From football to fishing: Trends of Copenhagen Fashion Week

Copenhagen Fashion Week this season presented itself as a particularly clear reflection of society, showcasing two sides. One, a world full of colourful and alternative looks. The other, a more conservative style with classic silhouettes and high-necked pieces. The trends from the Danish capital stood out, particularly from the first...

Fashion

Copenhagen Fashion Week kicks off with a blend of sporty and delicate styles

Copenhagen Fashion Week has officially launched its spring/summer 2026 season, bringing a fresh wave of Scandinavian style to the European fashion scene. The first day showcased a dynamic interplay of aesthetics, where the delicate breezes of negligees and flowing fabrics met the strong gusts of sporty elegance. Brands like OpéraSport, Bonnetje,...

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Fashion

Resort SS26 prints & patterns: 3-D florals, plaids and stripes

Resort SS26 Prints & Patterns: 3-D Florals, Plaids and Stripes For the Resort 2026 season, designers played it safe with print and pattern, mostly confirming the trends of the past few seasons. That included plaid, stripes, florals and animal prints. One point of interest though is how prints have become trans-seasonal, especially for Resort...

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Business

Five years after Covid: 6 Trends still redefining consumer behaviour

Five years on from the start of the pandemic, The Anchor, backed by the Placer.ai platform, has published a comprehensive report on post-Covid consumer habits. Using footfall data from physical locations in the first half of 2025, compared to 2019 and 2024, the study identifies six profound and lasting dynamics. These include retail,...