Trends news and archive

Tracing a trend: Serving Tenniscore with TikTok, Miu Miu and Zendaya

What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a...

Fashion

Item of the week: the ruffle hem dress

What it is: Voluminous skirting was a big trend for autumn/winter 2024 collections, but none more so than ones with ruffled hemlines. Such a style was formulated through a variety of techniques, whether it be extreme layering or intricate gathering, they all came to a head in billowing shapes that exaggerated the lower half of a gown. These...

Fashion Featured

FW24 Key Trend: In and out of the boudoir

“What goes around comes around,” is the saying, and this was certainly one of the strongest messages of the Fall/Winter 2024 runway season. Designers harked back to the 1920s and 1930s, and more specifically, the garments found in a stylish woman’s boudoir, including corsets, satin and lace underwear, slips and other sheer layers, in a color...

Fashion

Item of the week: the Fair Isle sweater

What it is: Geometric patterns are the defining mark of a Fair Isle sweater, a staple knitwear item that has made its way from the coast of 18th century Scotland to the runways of luxury designers. The sweater aptly takes its name from the Fair Isles, where it is believed that a fisherman began experimenting with the look firstly in the form of...

Fashion Featured

Global sustainable fashion market to hit 33 billion dollars by 2030

The global sustainable fashion market, valued at 7.8 billion dollars in 2023, is on a trajectory of rapid expansion, with projections indicating it will soar to 33.05 billion dollars by 2030, as per a recent report by Coherent Market Insights. The eco fashion market segment is defined by a focus on sustainable and organic materials,...

Fashion Featured

From sleepyheads to night owls: The highlights of Shanghai Fashion Week AW24

At Shanghai Fashion Week this season, collections mixed classic pieces and details - including references to traditional Chinese clothing - with modern silhouettes and cuts. Overall, designers seemed to be in a celebratory mood, dressing models in long, flowing gowns, revitalising the post-Covid trend of the roaring 20s. In contrast, there were...

People |Interview Featured

Doni Nahmias on the LA fashion uprising and the fusion of sports and luxury

While LA may be known for its illustrious film industry embedded in Hollywood culture, from which stars materialise as beacons of success on a global scale, there is also an underlying precedence in emerging talent that is shaping the subcultures that define the city’s wider lifestyle. Among these underdogs has emerged Doni Nahmias. On moving to...

Fashion Featured

From 18th century to modern coquette: SS25 Bridal trends according to NY Bridal Week

New York Bridal Fashion Week (NYBFW) wrapped up its spring edition yesterday after a week of glitzy decadence in the Big Apple. While the sector is still seemingly riding on the return of weddings following a period of a pandemic-induced event drought, there was little in the way of “news” over the event’s duration. Yet, what was clear was the...

Fashion Featured

AW24 in social media: Between fashion fatigue, K-pop dominance and ‘tradition’

When the autumn/winter season for women begins following men's fashion week and couture, there is often a certain fashion fatigue in the air. Social media has already been inundated with a flood of content for weeks, so the question arises as to what a brand can do to stand out from the crowd. Last year, the key to this was concentrated star...

Fashion

Item of the week: the cowboy hat

What it is: If there was one accessory item that has been remarkably inescapable in the recent months, it has been none other than the cowboy hat. Its resurgence can be accredited to Beyoncé, who has adopted the headwear into her staple look ahead of the release of her newly released country album, Cowboy Carter. While there are lots of...

Fashion Featured

The Wild Wild West: Beyoncé’s ‘Cowboy Carter’ and The Americana Trend

Politics in the USA has become so divisive that even the definition of what it means to be a patriot is at stake. For the past eight years, it has felt as if those on the right have appropriated not only that moniker but also the right to fly the ‘stars and stripes.’ What defines a patriot? On the other hand, a counter-movement has emerged to...

Fashion Featured

FW24 Prints and Patterns: monograms, logos and slogans

Fall/Winter 2024 will be seen as a season where, from sweaters to outerwear and for every type of garment in-between, texture and surface interest was a top trend. Prints where they did appear tended to be on the loud side. In addition to the ubiquitous animal prints and menswear patterns, designers returned to using house monograms, logos and...