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Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look ahead to the year to come. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This provides him with a...

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Fashion

PreFall 2026: Plaid is the key pattern for the season

An early read on Pre-Fall 2026 signals the strong presence of plaids and checks, positioning them once again as key patterns for the season. Pre-Fall product begins landing in stores as early as May and June, and plaid’s versatility across materials makes it a natural fit for this delivery. In fact, it remains one of the strongest—and most...

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Fashion

2025 trends according to Lyst: Miu Miu reigns, Labubu charms, flip-flops pop

Lyst’s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025, the industry was shaped by divisive trends, intense controversy, and a collective desire for greater accessibility. It was Miu Miu, described as Prada’s “coquettish little sister”, that emerged as the undisputed...

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Fashion |Interview

Pantone: How they choose Colour of the Year

Global colour authority Pantone has chosen a ‘Colour of the Year’ since 2000, when it opted for ‘Cerulean Blue,’ a serene colour for the millennium, and since then it has selected pink, red, orange, green, purple, blue, yellow, grey, and brown hues, and this year sees the very first white, ‘Cloud Dancer’. What started out as an educational...

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Fashion

Dark Academia: Inspiration for pre-fall and FW26

The women’s Pre-Fall 2026 collections will be rolling out from now through January, offering early clues about what’s ahead. While many micro-trends flare up and fade, the theme 'Dark Academia' continues to endure. Our ongoing fascination with this brooding, bookish spin on school uniforms may well be rooted in our collective nostalgia for...

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Poetcore, opera aesthetic and brooches: Key style predictions from Pinterest for 2026

At the end of each year, Pinterest delves into its platform's search queries to predict trends for the coming year. The inspiration platform has published Pinterest Predicts 2026, featuring a total of 21 trends across fashion, beauty, interiors, travel and food. FashionUnited outlines the fashion trends. Glamoratti Minimalism is scarce among...

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Fashion

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

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Fashion

Pantone: Cloud Dancer is the Colour of the Year 2026

The fashion industry is set to float on clouds in 2026. This is the forecast made on Thursday by the Pantone Color Institute, which has crowned “Cloud Dancer” as the colour of the upcoming year. This is a bright, ethereal white that conveys tranquillity, clarity and space for new ideas through its simplicity. In a time full of changes and...

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Fashion

Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look

Over the past two years, #Britishcore has taken social media by storm. It’s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today. It’s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg’s sausage rolls in the street; less about a rainy walk across fields, more...

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Fashion

Fall/Winter 2026/27 Trend Report: Redirection, Radicality and Regeneration

I. Introduction & Overview The Fall/Winter 2026/27 season marks a pivotal moment of "Redirection," a theme identified as the defining sentiment for the industry. As the fashion sector navigates a poly-crisis of environmental instability, geopolitical tension, and technological acceleration (specifically AI), the consumer mindset is bifurcating....

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...