Trends news and archive

Personalisation, faux fur and clutch bags to dominate fashion in 2025

MediaVision, the organic-first search agency, is predicting that fashion in 2025 will be shaped by a mix of nostalgia and personalisation, with faux fur, leopard print, designer clutch bags and low-rise jeans set to dominate trends. Leveraging data from Metis, a platform that reads search volume on a week-by-week basis, MediaVision has analysed...

Retail|Beauty

Boots reveal biggest beauty trends of 2024

K-beauty, blusher, hyaluronic acid and bespoke haircare are among the most in-demand products across beauty and wellness in 2024, according to British retailer Boots. As the UK’s leading health and beauty retailer, Boots stocks more than 600 healthcare brands and over 500 beauty brands, and it has analysed search and sales data from across the...

Fashion

Trends for 2025: The Color Purple, Cowboy Boots & Play on Proportions

As the year draws to a close, style, and trend forecasters, have been hard at work analyzing data to predict what some of the hottest styles and trends in fashion will be in 2025. Shaped by pop culture, mainstream media, consumer habits, runway designer looks, and even political shifts, it seems like we're in for a year of cowboy-themed looks,...

Fashion

Nostalgia drives online shopping boom

British consumers are increasingly gravitating towards brands and products that blend heritage, storytelling, and social consciousness, according to comprehensive data from livestream shopping platform Whatnot. The most striking trend is the surge in demand for vintage and inclusive fashion. Searches for vintage-inspired looks rocketed by 3,100...

Fashion Featured

Fading trends: What 2025 will leave behind

The year 2024 continued to fuel the desirability of a multitude of pieces, most of which have been on trend for several seasons and are reaching their peak in 2025. Here is a list of eight waning trends. Neon colours Casablanca SS25, Ahluwalia SS24 and Gucci SS25. Credits: ©Launchmetrics/spotlight Fluorescent shades are losing their appeal in...

Fashion |In Pictures

Indie vanguard and contemporary classics: Depop predicts 2025 fashion trends

Secondhand marketplace Depop has made its predictions for trends it believes will dominate 2025 in a report that particularly highlights a shift towards more durable, versatile fashion, thus actively discounting microtrends. Developed in collaboration with AI retail intelligence platform Edited, the 2025 Fashion Trends report relies on what...

Fashion |In Pictures Featured

Mob wives and brats and cowboys, oh my: The year in microtrends

The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...

Fashion Featured

‘Swiftonomics’ and the Chloé girl: Fashion that led the way in John Lewis’ trend report

As 2024 wraps up, the year’s slew of trend reports have begun rolling in, giving us an idea of what was “hot” and what was “not” in the realm of fashion. Adding to this is the trend report of British department store John Lewis, which published its 11th edition of ‘How we shop, live and look’, giving insight into both what shoppers were buying...

Fashion

Goyard tops Hermès in value retention, according to latest Rebag Clair Report

For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...

Fashion Featured

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

Fashion |Beauty Featured

Pantone chooses a mellow brown as Colour of the Year 2025

In recent years, Pantone has opted for a cosy peach, an animated red and a periwinkle blue as its Colour of the Year. For 2025, the global authority on colour, has selected ‘Mocha Mousse,’ a mellow brown infused with a sensorial and comforting warmth to appeal to consumers' desires for comfort and wellness. Officially known as Pantone 17-1230, ‘...

Fashion Featured

Pinterest predicts 2025 fashion trends

Pinterest has unveiled its fashion predictions for 2025, revealing five distinctive trend forecasts that blend nostalgia, sustainability, and bold self-expression. From the maritime-inspired "Fisherman Aesthetic" to the medieval-tinged "Castlecore," the trends reflect a blend of generational styles, sustainable living, and creative personal...