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From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

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Fashion

Pantone: Cloud Dancer is the Colour of the Year 2026

The fashion industry is set to float on clouds in 2026. This is the forecast made on Thursday by the Pantone Color Institute, which has crowned “Cloud Dancer” as the colour of the upcoming year. This is a bright, ethereal white that conveys tranquillity, clarity and space for new ideas through its simplicity. In a time full of changes and...

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Fashion

Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look

Over the past two years, #Britishcore has taken social media by storm. It’s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today. It’s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg’s sausage rolls in the street; less about a rainy walk across fields, more...

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Fashion

Fall/Winter 2026/27 Trend Report: Redirection, Radicality and Regeneration

I. Introduction & Overview The Fall/Winter 2026/27 season marks a pivotal moment of "Redirection," a theme identified as the defining sentiment for the industry. As the fashion sector navigates a poly-crisis of environmental instability, geopolitical tension, and technological acceleration (specifically AI), the consumer mindset is bifurcating....

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Fashion |Interview

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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Fashion

Première Vision FW26 Season & Color Report

Key trends from the Première Vision FW26 whitepaper: 1. Innovation and Technology: Shifting Gears Amid global instability, unpredictability is the new normal. Nature-inspired innovation, spanning bio-fabrication, regenerative materials, and biotech, points toward a symbiotic, post-fossil future. Progress comes from the synergy between humans,...

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Fashion

Future Snoops identifies Four Key Material Directions for FW26/27

Future Snoops’ material and textile expert Julia Skliarova has presented a detailed outlook on the material sourcing landscape for Fall/Winter 2026/27, framing the season around the industry’s accelerating structural shifts. According to Skliarova, regenerative strategies, circular material flows, agile sourcing models and the growing demand for...

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Business

The State of Fashion 2026: Turbulence is the new normal

The annual State of Fashion report by global management consulting firm McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, has revealed that 46 percent of fashion executives expect industry conditions to worsen in 2026, an increase from 39 percent in last year’s report. The report, which reveals how changes in...

Fashion

StockX 2025 Trends: Asics remains market leader, football jerseys and coveted collabs dominate

The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In ‘Big Facts: 2025 Trends’, which covers data over the quarter July 1 to September 30, as well as for the year to October, StockX said Asics’ growth continued, with quarterly sales for the footwear brand growing 45...

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Euromonitor: Key consumer trends for 2026

As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...

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Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...