Trends news and archive

Spring/summer 2027 trends seen at Milano Unica

The trends for the spring/summer 2027 season showcased at Milano Unica, a trade fair that recently concluded in Milan, are led by the Natural and Shadow concepts. The Sun theme stands out for a broader and more detailed selection. It maintains strong consistency with the imagery and needs of the summer season. The next edition of Milano Unica is...

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Fashion

4 SS27 fashion trends that help consumers resist unrest and AI

Starting a new year with fresh inspiration is always a positive beginning. Trend forecaster Christine Boland provided just that with her forecast for spring/summer 2027. She identified four key movements, and FashionUnited presents the highlights. Following dynamics: weightless volume, abundant pleats and ‘nothing stiff’ Boland always frames her...

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Fashion

Cultural shifts shaping Fall Winter 26/27 footwear

As we look toward Fall Winter 2026/27, in response to evolving consumer needs and broader cultural movements, four distinct footwear shifts emerge. These directions blend intentional design with emotional resonance, offering footwear that honors both mindful practices and heritage traditions while addressing new forms of individual expression....

Fashion

What the social media trend #BringBack2016 looks like in fashion

There have been frequent claims recently that micro-trends are dead—farewell to 'tomato girl,’ ‘eclectic grandpa’, ‘coastal grandmother,’ and ‘mob wives.’ In their place, #BringBack2016 is trending; that year being seen as the ‘last good year’ of digital innocence, offering a break from current and future anxieties. Politically, 2016 was a...

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Fashion

Street style focus AW26: Calm returns to the streets of Milan

Following the Pitti Uomo menswear trade fair, which not only kicked off the new season but also showcased the latest visitor looks, all eyes are now on the streets of Milan. In the Italian fashion capital, the focus is on an understated look, playing more with details like a striking tie or unique buttons. Double-breasted Double-breasted jackets...

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Fashion

Imperfect, transformative and full of illusions: Menswear trends from Milan

Milan Fashion Week for the autumn/winter 2026 season did not feature a packed schedule. Few major names presented their collections in the fashion capital. Nevertheless, there were several fashion highlights that explored themes of change and transformation. Here is an overview of the latest trends from Milan. Imperfect Domenico Orefice, Prada...

Fashion

Milan menswear shows add bling with brooches

Long reserved for women or military dress, brooches adorned men's chests during Milan Fashion Week, a throwback to a bygone era but with jewellery now signalling individuality, not just status. From huge flowers or watch brooches at Dolce & Gabbana to pins at Armani, the bling passed from hands to jackets during the fall/winter 2026/2027 shows...

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Fashion

Call for transparency, archival references and co-ed formulas at Milan Fashion Week

Milan Men’s Fashion Week, showcasing autumn/winter 2026–27 collections, concluded today with digital presentations as the city shifts focus to women’s fashion week, scheduled for February 24–March 2. The season delivered solid, well-executed collections, though few breakthroughs. Designers largely turned to brand archives, refining established...

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Fashion

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

Fashion

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

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Fairs

Pitti Uomo: A fine fragrance emanates from Florence

This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...

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Fashion

Duffles, khaki, and a splash of sunshine: the street style of Pitti Uomo

In fashion, January not only marks the beginning of a new year but also sets the tone for the seasons ahead as Pitti Uomo returns to Florence. Long regarded as the unofficial starting point of the menswear calendar, the fair once again gathered the international fashion crowd at the Fortezza da Basso. Pitti Uomo has traditionally been celebrated...