Trends news and archive

Fall/Winter 2026/27 Trend Report: Redirection, Radicality and Regeneration

I. Introduction & Overview Executive Summary The Fall/Winter 2026/27 season marks a pivotal moment of "Redirection," a theme identified as the defining sentiment for the industry. As the fashion sector navigates a poly-crisis of environmental instability, geopolitical tension, and technological acceleration (specifically AI), the consumer...

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Fashion |Interview

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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Fashion

Première Vision FW26 Season & Color Report

Key trends from the Première Vision FW26 whitepaper: 1. Innovation and Technology: Shifting Gears Amid global instability, unpredictability is the new normal. Nature-inspired innovation, spanning bio-fabrication, regenerative materials, and biotech, points toward a symbiotic, post-fossil future. Progress comes from the synergy between humans,...

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Fashion

Future Snoops identifies Four Key Material Directions for FW26/27

Future Snoops’ material and textile expert Julia Skliarova has presented a detailed outlook on the material sourcing landscape for Fall/Winter 2026/27, framing the season around the industry’s accelerating structural shifts. According to Skliarova, regenerative strategies, circular material flows, agile sourcing models and the growing demand for...

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Business

The State of Fashion 2026: Turbulence is the new normal

The annual State of Fashion report by global management consulting firm McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, has revealed that 46 percent of fashion executives expect industry conditions to worsen in 2026, an increase from 39 percent in last year’s report. The report, which reveals how changes in...

Fashion

StockX 2025 Trends: Asics remains market leader, football jerseys and coveted collabs dominate

The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In ‘Big Facts: 2025 Trends’, which covers data over the quarter July 1 to September 30, as well as for the year to October, StockX said Asics’ growth continued, with quarterly sales for the footwear brand growing 45...

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Business

Euromonitor: Key consumer trends for 2026

As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...

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Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

Fairs

Beauty, guest designer and 'Motion': what Pitti Uomo 109 has to offer

Following Pitti Immagine's announcement of Soshi Otsuki and Hed Mayner as the first guest designers for Pitti Uomo, the trade fair organiser is now revealing the special project and further plans for the upcoming January edition. The trade fair will take place from January 13 to 16 at the Fortezza da Basso in Florence. During the 109th edition...

Fashion

Eyewear trends: Most fashionable styles for SS26

The spring/summer 2026 shows confirmed the creative power of sunglasses and opticals. The accessory has once again become the perfect canvas for personal expression, bringing a wide range of influences. From futuristic shapes and 70s accents to high-tech styles and “look-at-me” models, here are the five most creative eyewear styles for the...

Video

Video: Milan fashion week SS26 top 10 Spring/Summer trends

This captivating video delves into the most significant fashion trends unveiled at Milan Fashion Week 2026, offering an in-depth look at the top 10 Spring/Summer 2026 trends poised to shape and define the upcoming season. From the opulent collections of established luxury brands to the innovative creations of avant-garde and emerging designers,...