Trends news and archive

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

Featured

Fashion

Heavy loads and wisecracks: The SS26 trends of the men's fashion weeks

The merging of street and business attire appears to be the theme of the spring/summer 2026 menswear season. This gradual process, which had already begun in previous years, has now become established. Does this mean that the sometimes humorous and playful style, which appeals to a younger target audience, is being lost? The SS26 menswear...

Featured

Fashion

Imagination will be the new luxury, says trend expert on AW26/27

The fashion industry likes to think ahead. Designers are already mulling collections for next year. Buyers are determining shop offerings for the next season. Fashion magazines are shooting winter stories in the summer. This is how it has always been. Yet, when it comes to the future of the industry as a whole, thinking ahead has become more...

Featured

Fashion |Report

Berlin Fashion Week: Collections rooted in the zeitgeist

Brands like Ottolinger and David Koma injected new momentum into Berlin Fashion Week for the spring/summer 2026 season. With 36 shows, the programme may be shorter than that of other fashion capitals, yet it offers something unique. Here, designers work closely with the spirit of the times (the famous German Zeitgeist), often addressing...

Featured

Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

Featured

Fashion

PFW Men’s SS26 was “grounded in real clothes designed for real lives”

Paris Fashion Week Men’s spring/summer 2026, which took place from June 24 to 29, felt optimistic while being “both contemporary and human,” according to Simon Longland, fashion buying director at British luxury department store Harrods. “There was a rare sense of cohesion this season in Paris - designers appeared unusually aligned in their...

Fashion

Resort 2026 key colors: from burgundy and red to peach and pink

As any fashion designer will tell you, the color palette is the foundation of a seasonal collection. Resort bridges Fall/Winter and Spring/Summer and can be in-store for as long as November through to April. Therefore, it’s not surprising that for that season, color palettes can run the gamut. For Resort 2026, brands have delivered...

Featured

Fairs

SS26: Best selling trends and talents to follow, according to three Parisian showrooms

During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...

Featured

Fashion

New stories and clear statements at Paris Fashion Week Men's

While the mood in Milan seemed subdued, designers in the French capital went all out, undeterred by the ongoing consumer slump. A notable trend was the convergence of streetwear and classic menswear. Dreamers One example is the collection by Emeric Tchatchoua, creative director of the streetwear brand 3.Paradis. The collection showcased casual...

Featured

Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

Fashion

Resort SS26 trend: structured jackets and coats

Resort, a.k.a. Cruise or Pre-Spring, is considered an inter-season collection, usually dropping in-store around November or December, and continuing through to February or March. For this reason, brands must offer a wide variety of styles suitable for a transitional wardrobe. For Resort ‘26, designers favored structured jackets and coats in...

Fashion

MFW Men's SS26 showcased a “lifestyle-led approach to dressing”

Milan Men’s Fashion Week spring/summer 2026, which took place from June 20 to 24, was “less about trends and more about lifestyle,” according to Simon Longland, fashion buying director at Harrods. “With several key players absent from the official schedule, this edition of Milan Men’s Fashion Week relied heavily on presentations,” said Longland...