True Religion news and archive

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

Business

True Religion signs footwear licensing agreement with Orly

True Religion has signed a new footwear licensing agreement with Orly Corporation. The company said in a statement that True Religion’s new footwear collection for men, women, and kids will launch in fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership. Orly, our new licensee,...

Fashion |In Pictures

True Religion unveils capsule collection with Playboy

Apparel and accessories brand True Religion has unveiled its first product collaboration with lifestyle brand Playboy for men and women. The ‘True Religion x Playboy World Tour’ capsule collection features the instantly recognisable Playboy ‘Rabbit Head’ logo across a variety of styles, including T-shirts, hoodies, denim skirts, jeans, shorts,...

Business

True Religion to expand in Asia, Africa and the Middle East

US denim brand True Religion has announced plans to expand its international presence in Asia, Africa, and the Middle East. In a statement, True Religion said that it plans to enter new markets, including India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, and Qatar, as part of its global expansion strategy. Bringing the total...

Business

True Religion to enter homeware market via wholesale partnership

American apparel brand True Religion is set to make a splash in the homeware market via a new partnership with home decor wholesale and distribution firm Envogue. Starting January 2024, licensed True Religion-branded products for the bed, bath, living room and kitchen will become available, building on the label’s efforts to become a full...

People

True Religion taps new marketing chief

US denim and sportswear brand True Religion has appointed Kristen D’Arcy as its new chief marketing officer. D’Arcy is an industry veteran having held senior positions at big-name brands including PacSun, American Eagle Outfitters, Coty, and Ralph Lauren. She joins from health and wellness products manufacturer HoMedics where she has been...

Business

True Religion names new executive vice president, North America wholesale sales

American brand True Religion has announced the appointment of Jim Kushner as executive vice president, North America wholesale sales. To the role, Kushner brings over 20 years of sales experiences, having previously served in an array of senior leadership positions at the likes of Calvin Klein, Guess and Perry Ellis. His appointment comes as...

Business

True Religion steps into China

US denim and sportswear brand True Religion is making its first foray into China. The company has struck a deal with partner Aurorae Group, the owner of EVISU Group, to open a mix of 65 freestanding stores and shop-in-shops by 2026, with an aim to grow the brand’s store estate to 108 by 2028. True Religion said it expects the Chinese market to...

Business

True Religion introduces loyalty programme as part of digital-first transformation

American denim and sportswear brand True Religion has announced the launch of a new loyalty programme as it continues to implement a series of strategic initiatives to move towards becoming a digital-first, DTC brand. ‘True Fam’ aims to reward the brand’s most loyal customers with personalised experiences and exclusive perks in a bid to develop...

Business

True Religion launches app as part of digital-first transition

True Religion has unveiled a new app ahead of the holiday shopping season, as it looks to continue its transition to a digital-first, direct-to-consumer brand. In a release, the Los Angeles denim label said the app aims to improve its mobile shopping experience, while also providing customers with the opportunity to unlock exclusive deals and...

Business

True Religion appoints senior vice president, women’s design and brand image

True Religion has named Tina Blake as its senior vice president, women’s design and brand image, a new role that will centre around the company’s continued expansion of its women’s merchandise strategy. Reporting to chief executive officer Michael Buckley, Blake has been tasked with leading the American brand’s strategy to drive incremental...