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Wolford names Doina Ciobanu as new brand sustainability advisor

Luxury skinwear and hosiery brand Wolford has appointed influencer and fashion sustainability advocate Doina Ciobanu as the company’s new brand sustainability advisor. Ciobanu will report directly to Wolford’s chief commercial officer Silvia Azzali and will be tasked with further developing and communicating the brand’s sustainability strategy,...

24 Jun 2022

BusinessFeatured

Wolford reports double-digit growth in turnover and earnings for 2021

Skinwear and hosiery specialist Wolford has stated that its encouraging performance for the 2021 fiscal year has "demonstrated a clear path to sustainable growth despite the challenging market conditions,” after delivering positive sales growth across all channels and geographies. For the fiscal year from January to December 2021, Wolford...

22 Jun 2022

Business

Wolford chooses NewStore as global omnichannel store solution

Skinwear brand Wolford has chosen NewStore as a part of its Wolford X omnichannel digitalization. The omnichannel platform will help to unify the digital and physical channels of Wolford, integrating direct sales channels such as stores, ecommerce and social media in order to offer a smoother and more immediate service to its customers. NewStore...

10 Nov 2021

Fashion Featured

Wolford teams up with Amina Muaddi on an exclusive collection

Skinwear and hosiery specialist Wolford has teamed up with shoe designer Amina Muaddi on a capsule collection “emphasising the beauty of the female body”. The collection combines the precise fit and the skin-to-skin appeal of Wolford with Muaddi’s attention for craftsmanship, states the innerwear brand, and includes hosiery, leggings, bodysuits,...

7 Jul 2021

BusinessFeatured

Wolford swings to profit despite drop in revenue

Austrian skinwear and hosiery specialist Wolford has swung to a profit in the shortened fiscal year from May to December despite seeing a 25 percent drop in sales. The company swung to a profit of 12.8 million euros, compared to a loss of 14.5 million euros a year earlier, aided by the sale of real estate and the change in the value of...

14 May 2021

BusinessFeatured

Wolford plans brand expansion with new partnerships

Austrian skinwear and hosiery specialist Wolford is looking to distributors to expand its brand presence into emerging markets such as Poland and the Balkans, and White Spots including Scandinavia, UAE, Central America and Japan through new partnership agreements. Wolford has reached partnership agreements with well-established agencies and...

9 Feb 2021

BusinessFeatured

Wolford reports strong first half-year despite Covid-19

Skinwear and hosiery specialist Wolford has reported that while its sales were “strongly marked” by the impacts of Covid-19 it still had a strong first half-year. The first six months of the current fiscal year, May to December 2020, Wolford reports that it generated sales of 48.17 million euros, a drop in revenue of about 20 percent compared to...

5 Jan 2021

BusinessFeatured

Women in Leadership: Silvia Azzali, Chief Commercial Officer, Wolford AG

Silvia Azzali has had a career in the fashion industry that many can only dream of: After working at Gucci and Dolce & Gabbana, La Perla, Trussardi, Ermanno Scervino and most recently Moschino, she is now part of the dual leadership team on the Executive Board of Wolford AG. Not only did she get to know many companies, but also many fields of...

5 Oct 2020

Fashion Featured

Wolford and Adidas team up on activewear collection

Sportswear giant Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer...

4 Sept 2020

Fashion

WOLFORD INTRODUCES THEIR ATHLEISURE COLLECTION FOR AW20

Focusing on its core competence, seamless knitting, Wolford invented the first Athleisure pieces in the 1980s. Bodies with a perfect fit and performing high-class quality provided incredible softness and a contemporary look, that never went out of style again. Original leisurewear merged with function and style to become Athleisure, made for a...

25 Aug 2020

Fashion

Wolford Summer Beachwear

Available now www.wolford.co.uk Images: https://we.tl/t-DMv3LUmQeJ For further information and images please contact: Florence Storey, [email protected] Isabella Imam, [email protected] Unsubscribe | Update Profile | View in Browser

3 Aug 2020

BusinessFeatured

Wolford transforms production to fight Covid-19

Austrian skinwear and hosiery specialist Wolford has successfully changed its entire production in its headquarters in Bregenz and factory in Slovenia from tights and bodies to face masks to support global efforts in fighting Covid-19. Since the beginning of March, Wolford’s production facilities have been working on “full speed” to produce face...

30 Mar 2020