Woolmark news and archive

Woolmark launches Wool Lab Denim Edition to cater to rising demand

Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...

Fashion

Donatella Versace to chair jury of International Woolmark Prize 2025

The final of the International Woolmark Prize (IWP) will take place in Milan on April 2, when eight global design talents will compete to shape the future of fashion through innovation and sustainability. One finalist will be awarded the central award and will receive prize money, which this year has been increased to 300,000 Australian dollars,...

Featured

Fashion

Woolmark announces 2025 finalists

The International Woolmark Prize, designed to support emerging designers shaping the future of fashion through innovation and sustainability, has shortlisted eight finalists for the now biennial fashion competition. London-based Standing Ground, founded by Michael Stewart, which was named the winner of the first-ever Savoir-Faire Prize in...

Member

Business

Woolmark secures grant to kickstart insetting framework

Woolmark has announced that it is the recipient of a four million AUS dollar grant provided by the Australian Government to help kickstart the development and implementation of its insetting framework. The grant will specifically back the firm’s recently launched Woolmark+ roadmap as part of its Australian Wool Industry Insetting Programme, an...

Member

Business

New Woolmark campaign aims to highlight benefits of ‘most recycled’ fibre, wool

A new campaign by Woolmark aims to unpack and highlight the benefits that come with using the “world’s most recycled apparel fibre”, wool. In ‘Wear Wool, Not Waste’, the brand is hoping to encourage viewers to reevaluate their relationship with materials, educating the public on what wool can provide in place of fossil fuel-derived substances....

Featured

Fashion

Woolmark unveils roadmap to accelerate wool sustainability

Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...

Member

Business

Woolmark introduces first Recycled Wool specification as part of 60th anniversary

Woolmark has expanded its certification programme to now include a specification for recycled wool, making it the first time in the company’s 60 year history that it will apply its certification to a recycled fibre. The new ‘Recycled Wool’ sub-brand falls under the RW-1 Specification, and marks “a significant step towards a more sustainable...

Member

Business

International Woolmark Prize sees a refresh with two-year extension

The International Woolmark Prize has announced a series of strategic updates to the initiative as it looks to better support the emerging fashion talent it awards in upcoming editions. The latest changes come ahead of this year’s chapter in the programme, for which applications are open from April 16 to June 30, after which an advisory council...

Featured

Fashion

Lagos Space Programme wins International Woolmark Prize

Nigeria-based Lagos Space Programme, a conceptual non-binary design label by Adeju Thompson, has won the 2023 International Woolmark Prize, following in the footsteps of Saul Nash, Matty Bovan, and Gabriela Hearst. Lagos Space Programme impressed the judges with the “completeness” of its intellectual, ready-to-wear, high-end crafted collections,...

FeaturedMember

Business

Woolmark announces winners of 2022 Performance Challenge

The Woolmark Company, together with Salomon, has announced the winners of its 2022 Woolmark Performance Challenge, an initiative dedicated to backing concepts within the sports and performance market. For this year’s theme, participating students were asked to invent next-generation running gear for long-distance runners in mountainous...

Featured

Fashion

Robyn Lynch among eight finalists of 2023 Woolmark Prize

Irish fashion designer Robyn Lynch is one of eight finalists announced for the 2023 edition of The International Woolmark Prize, an award that celebrates fashion talents working with Merino wool. The other seven finalists are Paolina Russo from the UK; Rhude from the US; A. Roege Hove from Denmark; Bluemarble from France; Lagos Space Programme...

Fashion

Woolmark highlights impact of synthetic fibres in new global campaign

The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...