Woolmark news and archive

Australian Wool Innovation appoints Bryan Fry as chief executive officer

Australian Wool Innovation (AWI), the Australian-based organisation behind the global Woolmark brand, has announced the appointment of Bryan Fry as its new chief executive officer, effective immediately. Fry succeeds John Roberts, who has served as CEO since October 2021. Fry joins Woolmark with a background in global leadership and agriculture....

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Woolmark partners with Ajio Luxe and Tata CLiQ Luxury for merino promotion

Woolmark has unveiled "Merino Reimagined," a major strategic campaign developed in partnership with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, to highlight the modern versatility and high-performance attributes of Merino wool. The initiative aims to shift long-held perceptions of wool as a winter-only material...

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Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

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Woolmark and Colourizd introduce new dry colouring method for wool

Wool industry certifier Woolmark and dry textile colouring specialist Colourizd have introduced a new method to colour wool and wool blends that significantly reduces resource consumption and costs. Colourizd’s QuantumColour is a reduced resource-intense colouration process that requires only the wetting agent and a Bluesign-certified pigment...

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Woolmark launches Wool Lab Denim Edition to cater to rising demand

Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...

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Donatella Versace to chair jury of International Woolmark Prize 2025

The final of the International Woolmark Prize (IWP) will take place in Milan on April 2, when eight global design talents will compete to shape the future of fashion through innovation and sustainability. One finalist will be awarded the central award and will receive prize money, which this year has been increased to 300,000 Australian dollars,...

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Woolmark announces 2025 finalists

The International Woolmark Prize, designed to support emerging designers shaping the future of fashion through innovation and sustainability, has shortlisted eight finalists for the now biennial fashion competition. London-based Standing Ground, founded by Michael Stewart, which was named the winner of the first-ever Savoir-Faire Prize in...

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Woolmark secures grant to kickstart insetting framework

Woolmark has announced that it is the recipient of a four million AUS dollar grant provided by the Australian Government to help kickstart the development and implementation of its insetting framework. The grant will specifically back the firm’s recently launched Woolmark+ roadmap as part of its Australian Wool Industry Insetting Programme, an...

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New Woolmark campaign aims to highlight benefits of ‘most recycled’ fibre, wool

A new campaign by Woolmark aims to unpack and highlight the benefits that come with using the “world’s most recycled apparel fibre”, wool. In ‘Wear Wool, Not Waste’, the brand is hoping to encourage viewers to reevaluate their relationship with materials, educating the public on what wool can provide in place of fossil fuel-derived substances....

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Woolmark unveils roadmap to accelerate wool sustainability

Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...

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Woolmark introduces first Recycled Wool specification as part of 60th anniversary

Woolmark has expanded its certification programme to now include a specification for recycled wool, making it the first time in the company’s 60 year history that it will apply its certification to a recycled fibre. The new ‘Recycled Wool’ sub-brand falls under the RW-1 Specification, and marks “a significant step towards a more sustainable...

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International Woolmark Prize sees a refresh with two-year extension

The International Woolmark Prize has announced a series of strategic updates to the initiative as it looks to better support the emerging fashion talent it awards in upcoming editions. The latest changes come ahead of this year’s chapter in the programme, for which applications are open from April 16 to June 30, after which an advisory council...