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Business

Zivame aims to boost sales through semi annual festival

Zivame recently held the ‘Grand Lingerie Festival’ through which it expects to boost sales. The brand offers innovations and collections across lingerie, shapewear, sleepwear, and activewear. It offers women innovations like the wonder wire bra, the shaper bra, the super soft Marshmallow collection and festive must-haves like the strapless bra,...

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BusinessFeatured

India’s lingerie market witnessing a huge fillip

India is one of the most lucrative global retail markets, like any other industry, it is offering a huge fillip to the lingerie industry. Valued at 3 billion dollar, lingerie business holds the largest pie of market share in India with high margins in returns. This segment has carved a niche for itself in garment manufacturing business – From...

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