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Zivame aims to boost sales through semi annual festival

Zivame recently held the ‘Grand Lingerie Festival’ through which it expects to boost sales. The brand offers innovations and collections across lingerie, shapewear, sleepwear, and activewear. It offers women innovations like the wonder wire bra, the shaper bra, the super soft Marshmallow collection and festive must-haves like the strapless bra,...