BIBA news and archive

Biba adds another in Delhi NCR

Women’s ethnic wear brand Biba has opened a new store at the DLF Avenue in Delhi NCR to launch its spring/ summer 2020 collection. This is the brand’s 34th store in the region. The store features a large selection of brightly colored ethnic wear displayed on natural, wooden structures placed about the space. With a marble floor and white...

Retail

Designer Anju Modi launches a festive range with Biba

Designer Anju Modi has launched a festive range with ethnic wear brand Biba. With this collection, Biba is looking to tap the premium ethnic wear segment while Modi hopes to widen her customer base since this association will allow her to showcase her designs across the massive retail network of Biba. Synonymous with beauty, strength, and...

Retail

Biba plans 100 outlets this year through franchises

Women’s ethnic brand Biba is opting for franchises to expand retail in smaller cities across India. These stores would be majorly for its mass to premium brand Rangriti aimed at the young audience. The Biba and Rangriti together have 275 stores as of now. The plan is to open 100 outlets this year, of which 60 will be for Rangriti. The company...

Retail

Biba teams up with AstraFit to offer virtual dressing room

Women’s ethnic wear brand Biba has collaborated with AstraFit to introduce a virtual dressing room on its website. Finding the right fit and size of clothing online can be quite tedious. This way Biba has brought the next-generation solution for fit, size and personalization to India. AstraFit is an online fitting room service for fashion...

Retail

Spending on ethnic wear on the rise among Indian women

Indian consumers are increasingly spending more on ethnic wear. The merchandise, especially premium ones, which was mostly visible on catwalks and bridal scenes a few years ago has now turned mainstream and is being worn daily. Brands like Biba, W, Aurelia and Manyavar have almost doubled sales over the past three years. Indian wear, initially...

Retail

Bollywood actress Parineeti Chopra is the new face of ethnic brand Rangriti

Parineeti Chopra is the new brand ambassador for ethnic wear brand Rangriti. The actress will feature in an all new campaign ‘Your World, Your Stage’ which is expected to be rolled out ahead of the upcoming festive season. Rangriti offers Indian fashion that appeal to women across age groups and genres. The range has a mix of fashion and...

Retail

Biba on a retail expansion spree, plans more stores by 2020

Women’s ethnic wear brand Biba, is looking add another 200 new stores across India by 2020. The brand currently operates 250 exclusive brand outlets. In Tamil Nadu alone the brand has 15 stores. Chennai, Madurai, Salem, and Coimbatore are the major locations where the brand has a presence. Currently, Biba earns 15 to 17 per cent sales from...

Retail

Biba opens another flagship in Mumbai, its 24th store in the metro

Well known women’s ethnic brand Biba, has launched another flagship store in Mumbai, taking the total count to 24 in the city. The new flagship located at Linking Road, spreads across 1100 sq. ft. and stocks the latest Spring/Summer 2018 collection. The spacious outlet offers anarkalis, peshwai kurtas, skirts, tunics and kurta dresses with...

Retail

Biba to double exclusive stores by 2020

Women's ethnic wear brand Biba Apparels is set to add another 200 new stores under its flagship brand Biba across the country over the next three years. Siddharth Bindra, Managing Director says Biba is flagship brand, and it is looking to nearly double the stores from the present 246 stores. The company is also looking to triple business of its...

Retail

Biba plans retail expansion, will open 200 stores in three years

Women’s ethnic brand Biba is looking to expand retail across India. In this context it plans to open 200 EBOs across the country over the next three years. The brand has 246 stores at the moment. Typically the brand opens about 30 to 40 stores annually. Biba has five standalone children’s wear stores under Biba Kids. This will be increased to...

Retail

Biba teams up with Amazon to launch ready-to-stitch collection

Ethnic brand Biba teamed up with Amazon for a new line called ‘Biba ready-to-stitch-collection’. Biba is available on Amazon India since 2014 but this is the first time they are creating an exclusive collection for the e-commerce giant. The collection features a selection of fabrics sourced from across India including silks, georgettes,...

Retail

In women’s segment, ethnic wear holds bigger share

Ethnic wear currently constitutes 50 per cent of the total women apparel sales. Arun Sirdeshmukh, Business Head of Amazon India, says women’s ethnic wear is the most popular category on Amazon Fashion. The company is witnessing a shift in demand from saris and dress materials to size categories like kurtas at a much higher pace compared to...