- Meenakshi Kumar |
Children Baby Maternity Expo (CBME) will be held in Mumbai from April 11 to 13. CBME is the largest children and maternity product business expo in India. It offers business opportunities for local and global manufacturers and sellers of baby products to connect, network and conduct business with a choice of dealers, distributors, influencers and merchandise heads from modern retail businesses, online retailers, service providers, business investors and franchisee seekers.
An exhaustive spectrum of baby care products will be on display along with toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, stationery, infant safety technology, brain development tools and more. Among the participating countries are Australia, China, Vietnam, Thailand, US, UK, Canada and Italy. More than 150 major global and Indian exhibitors will be present. The event will facilitate interactive forums like knowledge-sharing seminars, workshops and panel discussions on pertinent topics.
Brands will make their presence felt through a rich array of quality, technologically-advanced and aesthetically pleasing international products. The expo will also include a start-up pavilion that encourages innovative ideas in the sector; premium fashion accessories and clothing from both well-known and emerging designers, brands and manufacturers; an innovation product corner that will showcase creations that highlight design excellence, product safety and innovations, and many more.
- Sujata Sachdeva |
ICE (Indian Couture Experience) will be held in Hong Kong on March 18. Indian designers will present their work to a new audience. The aim is to change the clichéd view that Indian designers only create clothes with heavy embroidery and that are gaudy and over-the-top. These participants will appeal to a range of aesthetics, whether it’s minimalist and understated to powerful and glamorous.
Places like Hong Kong are looking to discover new talent and have a big Indian community who are eager to see what their homeland offers. ICE will feature a range of labels, from bridal and ready-to-wear designers to accessories brands – a mix of high-profile names favored by film actresses to rising stars in the fashion world.
While the majority of clothing will be western in silhouette, there are some traditional collections that will also appeal to foreigners and prospective brides. Gujurat-based designers Shyamal and Bhumika are known for heritage textiles and traditional crafts. Izzumi Mehta is known for modern east-meets-west silhouettes, including long, cape-style tops with palazzo pants. Nikhil Thampi is known for his glamorous red-carpet gowns, body-conscious dresses and chic jumpsuits. There will be costume jewelry by Prerto and home accessories by Casa Pop. The event will also include makeovers and styling sessions.
- FashionUnited |
“Future” was probably the word cited most often during EuroShop, the world’s largest trade show, which ran for five days and ended on 9 March in Düsseldorf. But the look of this retail future is uncertain. The only certainty is that retail will look much differently in the future than it does today.
The borders are becoming blurred – in every respect
The consensus in the fashion industry is that it will be facing major challenges in the coming years. The disruptions associated with digitalisation will fundamentally alter the design and function of conventional stores. The seasons will be reshaped due to climate change and people's passion for traveling and not least, because of the constant demand for new, fresh merchandise to be displayed in store. At the same time, product offerings are becoming increasingly diverse and creative, whereby clothing is designed to evoke emotions in combination with food, repair services, and so on.
More than ever before, sales clerks are required to take on the role of advisor and provider of inspiration. ”I believe that conventional sales clerks on the floor will all be replaced by stylists in a few years’ time”, says Raul Sanchez of Interstore, who used to be head of design at Jelmoli. The centre of attention will therefore shift to the changing rooms. Experts point out the importance of making these more appealing in the coming years, as this is where the purchase decision is made. At Schweitzer and Interstore, steps have been taken to the effect that the store of the future will only consist of a changing room. The customer will select the items of interest online in advance and come in to try them on in a comfortable, relaxing setting. The stores of the future will be smaller, because their function of actually fulfilling the whole transaction will diminish as a result of the online presence. Instead, they should focus on the real experience, evoke emotions and showcase the brand. That is to say: the ratio of surface area containing merchandise to convenience areas e.g. dedicated to the changing rooms will change considerably.
Flexibility: the store must change constantly
While in the past a store had to be redesigned every seven years according to an unwritten rule, this timeframe has increased drastically today. According to the industry, it is now necessary to redesign a store every three to four years. In order to finance this endeavour, store fitters are feverishly working on the development of modular, flexible store equipment elements, which can regularly be rearranged or expanded as necessary. For example, this means going to such lengths that all merchandise fixtures are mounted on the ceiling in the existing track lighting system at Vizona. As a result, no expensive constructions need to be mounted on the walls or the floor at all. The electricity for powering narrow LED strips that are integrated into the shelves and provide different moods of light is also accessible from the top. The trend toward flexibility continues with the mannequins, whose faces can be modified at lightning speed, using different eyes and lips for example, such as at Window in France.
Lighting: it all depends on the target audience
Light is perceived unconsciously, but it is nevertheless one of the key components of the store design. After all, lighting plays a crucial role in whether or not a customer feels comfortable in a shop. Only if he feels comfortable, is he then willing to linger for a while and only then will he make a purchase and return to the store. So far, so good. However, according to a recent study conducted by lighting specialist Zumtobel, different target groups have different expectations with regard to lighting. The focus of lighting on certain types of target groups, known as human centric lighting, was one of the innovations in the area of lighting. When designing the lighting concept for a store, it is therefore increasingly important to be cognizant of one’s target audience.
Digitalisation: from electronics to Big Data
Digitalisation in retail was among the main topics at the EuroShop. In the future, customers will increasingly expect all channels to be interconnected, irrespective of how the processes behind it are organised. Comprehensive IT solutions are required to achieve this. The digital dimension is not an “add-on”, but an integral component in the planning of the respective retail strategy and the store outfit. For example, it includes the supply of electricity to merchandise fixtures such as shelves, so that tablets or screens can be mounted on them. By now, store design specialist Vitra equips all merchandise fixtures with electronic connectors. ”We are not developing any more systems without electric connectors”, says Sebastian Nisi von Vitra.
Big Data has also arrived in the fixed stores. In the past, it was the privilege of online players to generate data regarding their target group in a way that enabled them to obtain valuable insights with regard to marketing and the merchandise portfolio. In contrast, the fixed store was considered a black box by many. With the help of thermal imaging cameras and so-called heat maps, store operators are now also able to generate data in their shops and to measure for instance the customer frequency in different places of the store at different times of day and to find out which marketing strategies are most effective in which target group. Nowadays, these cameras are even capable of establishing people's gender. In addition, the aim is to identify logos and determine clothing styles in order to obtain information that is as accurate as possible about their target group.
Visual merchandising: uniqueness is compulsory
The visual merchandising halls featuring the store display models and new merchandise presentation ideas are always a optical highlight of the EuroShop. Metallic sheen was the favourite among the new designs, followed by graphic elements in the trendy colours of the 1980s. While Dutch mannequin producer Hans Boodt drew his inspiration from the elegance of the 1920s, Window Mannequin in France developed a brand-new method for creating customised lifelike mannequins. It is based on a technology that is used in animated movies, where a human body is captured three-dimensionally in seconds with a multitude of cameras and reconstructed within several days by means of robots. This method enables a brand to commission unique, lifelike mannequins. Ralph Hutchings, art director at Window elaborates: ”brands spend large amounts of money for the right model and for their own store design – particularly in the luxury segment. So when it comes to mannequins, why should they resort to cookie-cutter solutions?"
High demand for information
EuroShop, which takes place only once every three years, has evolved from a conventional trade show to an innovation platform and a forum for discussion for new trade ideas. This is also demonstrated by the extensive program of presentations. For the first time, 2,367 exhibitors from 61 countries presented their merchandise on nearly 128,000 square meters in 18 instead of 16 halls, making it the biggest version of the EuroShop in its 50-year history.
Photos: by Regina Henkel, FashionUnited
- Meenakshi Kumar |
The 8th edition of Shanghai International Digital Printing Industry Fair (TPF) will open its doors at Shanghai New International Expo Centre from April 19 to 21, 2017. As the most influential digital printing exhibition in Asia, TPF 2017 will attract over 230 exhibitors. With an exhibition space of 20,000 sq. mt. this year's TPF will feature a ‘Design Pavilion’ to help accelerate development of original design. Digital printing will meet updated consumption trends as it realises the production model of small-batches with high speed.
TPF 2017 aims at impelling the development of digital printing industry, and creating a platform for technical communication and business opportunities for both suppliers and buyers. In response to the appeal of digital printing suppliers for a talk with end-users and identification of needs and expectations of designers and consumers, TPF will join with Walan to introduce the ‘Design Pavilion’ to connect all important points in the supply chain.
Walan provides advanced services for all key segments of original design. Walanwalan.com is the largest service platform for digital design; Walan Institute is a professional open-ended class, and Walan is also a trade base for Jiangsu copyright licensing, in the form of a company named Jiangsu Walan Intellectual Property Co., Ltd, which defines its strategic goal of convenient, efficient and affordable to provide services in all design copyright area. Yu Guoping, GM, Walan says, "Copyright protection boosts prosperity of originality, and prosperity of originality boosts the industry. In order to avoid the malignant price war in the saturated digital textile printing market, we focus on cultivation of more Chinese designers and protection of picture patents in China to speed up fabric development and improve market competitiveness."
Design Pavilion makes a debut
The Design Pavilion led by Walan will have its first show at TPF 2017. More than 10 printing design studios will attend TPF 2017 covering more than 180 sq. m. Among them are Anterprima and STD (Korea) who will display fashion and attractive designs. ‘Walan Institute – Digital Design Master Class’, organised by Walan Institute, walanwalan.com and UBM China will be held during the exhibition. Experts will share their views on hottest topics; the Director of Anterprima, Chiara will deliver a speech on printing design and fashion industry and Jin Nanyuan, VP, Walanwalan.com, will discuss training practice of Chinese designers. insA lively hand-drawing will showcase onsite, and is expected to attract a lot of attention.
The force behind TPF
Walan established in 2012, has attracted more than 30,000 customers from 11 countries and more than 3000 pattern design studios at home and abroad with its "on-line fitting", "image identification", "copyright registration", and "Walan Institute". It helps customers accelerate fabric development efficiency and reduce development costs. It also supports designers to realize the free design and to start their own business. In September 2015, Transfer Chemicals (002010) implemented 28 million strategic sharing investment, committed to build the world's leading pattern designing service platform.
UBM China (Shanghai) is committed to building the trade platforms for specialized communities through exhibitions and conferences targeting children, baby and maternity products, game developers, marketing professionals, telecom engineering management, ecommerce specialists, pharmaceutical companies and logistics managers.
- FashionUnited |
India took part in the 29th edition of Colombiatex in the Colombian city of Medellin as part of its market expansion strategy in Latin America.
From amongst the 510 exhibitors present at the fair this year, 45 came from India. Accompanied by its economic advisor from the Ministry of Textiles, Babni Lal and the Chairman of the Cotton Textiles Export Promotion Council (TEXPROCIL), Ujwal Lahoti, this was the largest group ever taking part in the fair in the past four years. Colombiatex is the doorway to Latin America. Selling cotton is part of our tradition and we would like to diversify our exports. India has an integrated value chain and we would like to develop our trade relations with Latin America through our abundant supply of cotton, silk, yarn or mats", said Lal.
A growing market
Lal and Lahoti said that, as part of his government work, the Indian Prime Minister is promoting a campaign to encourage companies to manufacture their products in India: "We want to create investments. Our country already has over 1200 million inhabitants and a middle class in constant expansion. But our focus is not only on the local market but also on Eastern Asia because India is a doorway to Eastern nations like Korea, Japan and Singapore", they said.
They also added that, at over 7 percent a year, India is an extremely attractive market as it is the fastest growing major economy on the planet. “We have a very young population, half of which is under 26 years old and many of them are interested in fashion. India is the preferred destination for European brands like Mango, Zara and H&M", said Lal.
Creating new trade relations
Lahoti said that they encountered design and technology in Colombia, two good resources to make use of when working with Indian companies. Lal also emphasized the colour of Colombian products as another potential exchange element: "We have a wide range of natural dyes and Colombia imports a lot of these. They use indigo for denim and we are leading producers of this product. And as regards collaboration in terms of design mentioned by colleague, I think we could add it to colour and fashion and develop a good partnership".
The Indian representatives also showed an interest in denim: “We make denim but the product made in Colombia seems much more sophisticated, particularly its design and good quality finish. We would like to strengthen our business relations with Colombian companies and increase our knowledge of dyeing and printing. We also see potential for increased trade in this area", said Lal.
Workers explained that India needs technology and refinement for its clothing industry and both countries could learn from each other because they are not competitors. "India and Colombia export clothing and textiles but we are not competitors because we trade with the United States, Europe and Asia, whilst they sell their products on their domestic market and, on a larger scale, to South America. We make different products for different markets."
Written by: Cynthia Ijelman
Images: Inexmoda and FashionUnited
- Meenakshi Kumar |
CMAI’s 64th National Garment Fair (NGF) is starting today in Mumbia. The fair will be held on January 30 and 31 at Bombay Exhibition Centre, NSE Complex, Goregaon (E), Mumbai. Giving details, Rahul Mehta, President, CMAI says despite demonetization, the 64th NGF will see over 260 stalls showcasing over 300 brands under one umbrella. Nearly 12,000 retailers are expected to visit the Fair in two days. Besides spot registration, retailers and trade visitors can also register online on www.cmai.in. The exhibitors are showcasing a wide range of men’s wear, women’s wear, kids’ wear, Ethnic wear, intimate wear, sportswear etc. showcasing their Spring-Summer 2017 collection.
CMAI is the lead implementing agencies under component II of the Integrated Skill Development Scheme (ISID) of the Ministry of Textiles, Govt of India to impart training to 35,000 trainees by March 31, this year. So far, CMAI has trained 32,145 trainees and placed 25,336 trainees in the industry as on January 27. CMAI has succeeded in persuading the Government of India to remove readymade garments, sold in loose form, from the Rules of Packaged Commodities Act. This huge step which will go a long way in increasing the ease of doing business in the apparel industry.
The total size of Indian apparel industry is estimated at Rs 2, 50,000 crores for the domestic market. Out of this, the organized market is worth Rs 74,250 crores (30 per cent) whereas the unorganized market is worth Rs 1,75,750 Crore (70 per cent). Mehta says the Indian domestic apparel industry’s size is expected to double within next seven years. In 2015-16, India’s garment export to the US was worth $16.80 billion and is expected to reach $20 billion during the current fiscal.
- Vivian Hendriksz |
London - CHIC Shanghai, China’s largest international and national fashion trade fair, is set to kick off it next edition in March without the presence of Pure Shanghai.
Running from March 15 to 17 at the convention centre the NECC in Shanghai, CHIC will not be hosting the Asian branch of the British fashion trade show Pure London for the first time in two years, as the trade fair organisers behind Pure have ended their partnership with CHIC. The announcement comes less than 6 months after the previous CHIC edition in October, 2016, which saw Pure Shanghai sell out of exhibitor space.
Pure Shanghai ends partnership with CHIC
A spokesperson for CHIC confirms Pure Shanghai departure from the Chinese trade fair, stating Pure organisers aim to focus on the event “core business and therefore decided to give up their activities at CHIC.” FashionUnited has contacted Pure London for additional commentary concerning the end of the partnership with CHIC.
However, a number of UK brands will still be exhibiting at CHIC individually next season, thanks to support from the UKTI. British brands attending CHIC include Vendula London, Sweedom, Cabin Zero, Smart and Joy, as well as accessories brands Jianhui London and Melissa McArthur. Another area absent this season is the Dutch pavilion, due to a lack of local government support for fashion brands. However, a handful of Dutch brands are set to exhibit on their own at CHIC.
In addition, a total of 18 countries are set to return to CHIC this season. Returning international pavilions include Italy, with the pavilion La Moda Italian, France with Paris Forever, Gemrany with Made in Germany, and Turkey with Heritage. Other countries including Peru, Japan, Hong Kong and South Korea are to set return to CHIC once more with their own pavilions. In addition to the number of international pavilions, individual exhibitors are set to come in from Spain, the UK, Switzerland, Canada and Thailand.
CHIC will also unveil a new area this season dedicated to Chinese footwear and handbag brands following an increase in demand for these product categories known as Shanghai bag Expo. “Aggressive store expansions will be replaced by store productivity. The focus will be set on more competence and individuality in the styles,” commented Chen Dapeng, Head of CHIC and Vice President of China National Garment Association in a statement. “The retail trade is looking for more stimuli and new directions in style setting.”
Over 100,000 trade visitors from across China and overseas are expected to attend CHIC this season, as the trade fair acts as a bridge for international brands into the Chinese consumer market. Covering more than 100,000 square meters, CHIC also acts as an information platform for brands and retailers alike concerning the latest retail developments in the Chinese market.
Photos: Courtesy of CHIC
- Vivian Hendriksz |
London - Bodyfashion tradefair Interfilière has announced a brand new, flexible format for its upcoming edition in Hong Kong. Running from March 7 to 8, the body fashion's industry invite only event aims to move away from the traditional trade fair format by focusing on innovation and creativity.
The event, which is set to take place at the Wave at 4 Hing Yip Street, Kwun Tong, Hong Kong for the first time, will include a business accelerator platform, trend forums, meeting areas as well as fashion shows and networking opportunities. Interfilière Hong Kong 2017 will be overseen by the steering committee, which consists of key buyers and experts who will recommend key speakers and themes for the conferences at the event.
Using the latest innovations in technology, visitors at the trade event will be able to access all the information needed about the exhibitors and their products without having to make a single note. Devices placed across the Gallery will allows them to collect the information they need then and there, and visitors will be able to access it all from any computer whenever they need.
New spaces, such as the conference space, meeting area and the studio offer buyers and exhibitors suitable locations to launch new products, network with key buyers or share their success stories with others.
- Meenakshi Kumar |
The three-day extravaganza is going to be held between January 5 & 7, 2017. “We have got 102 participants which make for more than 300 brands in totality. The fair will witness the presence of kidswear players mainly owing to the fact Kolkata is known as the hub for the garment industry. Over 500 wholesalers from different parts of the country have confirmed their presence in the fair. The event is core B2B fair wherein we are expecting big retailers, prominent wholesalers, distributors and agents on a pan-India basis. In three days, we are anticipating about 1500 visitors. We are expecting people from Delhi, Mumbai, Lakhnow, Amravati, Indore, Patna, Assam, etc.,” elaborated Vijay kariwala, VP, West Bengal Garment Manufacturers and Dealers Association.
Performance of the previous editions
Talking about the performance of previous editions, Kariwala, highlighted, “We are conducting this fair for over 40 years. This is the 43rd edition of this fair. We organise this event every year. This time the fair is little delayed due to demonetisation. The response for the previous editions has been phenomenal. People want to be with us, we have 80 per cent repeated participants for the upcoming event. The last fair had 92 participants with us. This time numbers have certainly gone up. A majority of players are based out of Kolkata. This fair is kind of buyer-seller meet in which they choose collection for spring/summer 2017.”
This is one of the best platforms for buyers, retailers and wholesalers in the region. It is organised on a pan-India level to offer many opportunities to stakeholders. The graph of popularity is increasing. A good deal of business is expected this time. The venue is centrally located as it is in the heart of the city.
Highlighting reasons for selecting a hotel over an exhibition ground, he said, “We have tried both the platforms. Some of previous editions have been organised in exhibition grounds too, but our participants find it more appealing to have a hotel as a value, the reason being, you can run your stall to any time of the day or night. There are no certain hours or time during which participants and visitors can run their show. So, for us the venue is a matter of choice for us. Earlier we conducted the fair in Netaji indoor stadium spanning 20,000 sq feet area. For the last couple of years, our participants are preferring to put their stalls in hotel. We take suggestions first and take steps accordingly.” The future is very bright for the garment industry in Kolkata, especially for the kidswear segment.
The demonetisation impact
According to Kariwala, the fair was planned earlier between December 2 and 4, 2016, but taking demonetisation into account, it was postponed to newer dates. “Everybody is facing issues but normalcy has also come over the time. We hope that retailers and visitors will overcome it somehow and they are already doing it. Our optimism has not come down. Moreover, we believe, visitors and participants are fully aware of future growth prospects and the benefits they can reap by associating with this fair,” he remarked.
- Simone Preuss |
EuroShop Düsseldorf, the leading international trade fair for all investment needs in the retail sector, is entering the Indian market. For this purpose, Messe Düsseldorf and Thought Shows & Events Pvt Ltd., organiser of In-store Asia, India's largest trade fair for retail design and in-store marketing, signed a long-term cooperation deal on 23rd November in New Delhi. The two partners also formed a new company with equal participation called Excosa.
In August this year, exhibitors already had the opportunity to participate in In-store Asia under the “Mall of Europe powered by EuroShop” umbrella. From February 2018 on, it is planned to organise In-Store Asia annually and alternatingly in New Delhi and Mumbai. Messe Düsseldorf is certainly no stranger to the country, having had its own subsidiary, Messe Düsseldorf India Ltd. with headquarters in New Delhi and a branch office in Mumbai for years now.
“In-store Asia now joins the family of EuroShop, that has been the undisputed leader in this domain for the last five decades. This was the best option to broaden the horizon for the growing In-store clientele to enable new global opportunities in trade, partnerships, new technologies and reaching new markets in this domain. The timing is also perfect considering the healthy growth rate of the Indian Retail Market which has made it a top location for international investments from global brands and retailers,” commented Vasant Jante, In-store Asia's founder and managing director.
For EuroShop Düsseldorf, the cooperation with the Indian trade fair is an ideal way to tap into India’s national retail scene, which is estimated to grow to 4.3 million square metres of retail are in India’s seven biggest cities alone in the next five years. With a volume of 500 billion US dollars, the Indian retail market is certainly attractive for international investors and remains one of the fastest growing ones worldwide.
“We met Mr. Jante during a EuroShop presentation in India in 2013. Then in 2015, we experienced In-store Asia live for the first time, and we were really impressed with the fair. More than 5,000 decision-makers from the industry, retail, architecture and banking sectors visit the event, and its offerings range from retail design, lighting, digital signage to POP displays and visual merchandising, as well as retail technology. From our very first meeting, we saw Mr. Jante as a reliable partner, and we are excited to embark on this new collective journey. Excosa will enable us to gain a foothold in a highly exciting, aspiring retail market,” confirmed Hans Werner Reinhard, managing director of Messe Düsseldorf.Image: EuroShop