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Callino raises the bar for men’s A/W fashion with a trendy collection

Callino the men’s wear brand is coming up with a collection inspired from European fashion for the upcoming Autumn/Winter season. The brand is introducing latest fashion and cuts this Autumn/Winter season. And the special attraction from the brand is their suits and blazers range and a new range of check fabrics.

Men’s wear the brand’s forte

Ashok Singhal CMD Callino elaborates, “We launched our brand in February 2014. The major reason for commencing operations in a men’s wear was because of our 25 years’ experience in similar industry and so men’s wear is where our interest and forte lies. Further, based on textile manufacturing, we have a strong base in fabric sourcing. We have a premiere men’s collection with formal and semi-formal shirts.”

Talking about the brand’s style statement he says, “We believe in fashion which any one can wear. Our target customers are between 25 to 45 years of age. Our collection is inspired by European fashion and we are going to introduce a casual collection this season which is more focussed on youth.”

He points out innovation is all about fashion and they are offering a wide range across all categories. The colour palette is dark shades and new colours. “We are offering all fashion fabrics including cotton, TR, TRW, knitted, indigo fabrics and latest prints.”

Singhal explains, “We as a brand are not in a favour of offering frequent, or aggressive discounts but keeping the market scenario in mind, we have to offer some decent discounts to our loyal customers for their repetition in fresh sales. The trend of discounting is changing in terms of presentation to customers, but there is always a limit to discount, one can only go till a certain level.”

Giovani, the brand that specialises in Italian-style tailored suits and known best as a formal wear fashion brand Giovani is growing at 22 per cent a year. It has 15 EBOs and 30 MBOS and is present in over 100 large format stores. The brand is now looking to expand into areas where there is a strong demand for suits and jackets.

Malls will be the focus of retail expansion since malls generate their own walk-ins and are accessible for the target audience to reach conveniently. Giovani offers classic and elegant clothing tailored with a refinement in cut and outstanding workmanship. It operates with the aim of providing superior custom tailored clothes to professionals at prices comparable to good quality ready-to-wear clothes. Clothes complement individuality, body type, and personal taste.

Suits are made from 100 per cent pure wool yarns and pure wool blended with other natural fibers like cashmere, mink, silk, and mohair. The finest 100 per cent cotton and hand-woven 100 per cent silk are selected to create luxury shirts.

Jockey India is planning to double its manufacturing capacity to 400 million pieces annually by the year 2020. At present, the company manufactures around 200 million pieces at its 17 production facilities in Karnataka. Jockey India is the subsidiary of the US-based Jockey International a manufacturer and retailer of underwear, sleepwear for men, women, and children.

The company retails through Page Industries, the exclusive licensee of Jockey International in India and other countries like Sri Lanka, Bangladesh, Nepal and the UAE. The innerwear brand registered an increase of 21.84 per cent in sales during the quarter ended in June 2017. Compared to 2016 net profit for the period stood at Rs 85.30 crores, up 25.54 per cent.

Jockey is further looking to increase its sales with more stores. It is planning to focus on non-metros as it sees India as a potential market. Currently, the brand retails products through 370 exclusive stores and 50,000 multi-brand outlets in 1,400 towns and cities in India.

Paris Beauty: Focus on promoting women’s spirit

Groversons is a well established name in domestic lingerie sector for over six decades and focuses closely on fits. It uses innovative materials to give the best as they believe every woman deserves the best and nothing less. “Everyday bras are most selling compared to the fashion bras, however, padded sports and a range of plus size bras are the emerging opportunities one sees in women’s innerwear segment,” explains Grover.

Evereday, no frills most selling

Siddarth Grover, Director Groversons elaborates, “Our brand Paris Beauty is focused on promoting women’s spirit in their everyday magical moments and that’s what we have made our style statement. We also focus on various moments of a woman and believe as every moment in a women’s life is magical; she has to feel that magic from within which comes from her lingerie that boosts her spirits and confidence.”

Paris Beauty is an all day comfort wear brand and that’s what has been their key focus. “Currently we are working on a padded range with new fabrics and laces, besides a range of sports bras targeted at various activities/sports. Along with these we have introduced some beautiful styles in plus size which have a fashion/ designer elements and are available in a wide range of cup sizes; this has been our most profitable range,” he informs.

This season the brand has focused on a few tones of blue such as soft sky blue, royal blue and navy blue. “We have also used tones of pinks coupled with red and maroon.”

Women’s innerwear a growing segment

As per industry stats Indian women’s innerwear segment is said to grow to 38,000 stores by 2020 at a CAGR of 17 per cent — more than approximately 80 per cent this is unorganised. “A lot has changed. Consumers today have more disposable income, women have become more aware about quality lingerie. Hence, the scenario in metros, which are mature markets, has become very specific and women are more sure of what they want and they don’t shy away from spending on what they want. However, even in Tier I and II cities there is a shift in demand and spending and this is a great for business,” he points out.

What’s more, since over 65 per cent India is young and under 35 years, the majority of lingerie consumers are experimental and open to trying new things as there is no taboo on lingerie in many of the markets and this shift is happening. Today’s woman is independent, confident, free spirited and this change is also seen in smaller towns.

Online retail boost growth

“Online markets have seen a boon in sales and the graph is going up fast, I believe online sales will stay and have its place but brick and mortar will be more prominent and dominant in our industry,” Grover avers. The key challenges being faced in the segment is that brands are unable to showcase the entire range to end consumer if a channel does not accept their advertising, this should change in the coming years. The key change drivers are the exposure a brand gets on the internet and the openness to try new things.

Apparel brand Indian Terrain Fashions is eyeing over 20 per cent growth and looking to adding 85 new retail counters in the current fiscal. Nearly 85 new retail counters are being planned in fiscal year 2018 across exclusive outlets and departmental stores. Pragmatic approach on specific markets and location will help ensure early wins and build momentum fast, the Chennai-based company says in an investor presentation.

The company highlighted with smaller cities gaining prominence and witnessing traction, the focus will be on penetrating deeper into Tier-I, II and III cities. Indian Terrain Fashions, which reported a revenue of Rs 400 crore in the previous fiscal is eyeing over 20 per cent growth in the current fiscal.

Apparel retail is expected to see robust growth and witness healthy demand and the brand is poised to capitalise on the momentum. Growth targets for 2017-18 remain upwards of 20 per cent. At present, the company retails through over 140 exclusive stores and 249 departmental stores across the country. It also sells its products through over 1,200 multi- brand outlets.

Jabong has emerged the third largest global e-commerce partner for UK-based women’s fashion retailer Dorothy Perkins. In fact, Jabong has aggressively expanded its product portfolio and added more than 50 new brands this year with a special focus on adding international brands.

Dororthy Perkins , has been dressing and inspiring women worldwide for more than 100 years , is available on Jabong, with an extensive collection of over 3,000 SKUs. In the last three years of this association, Jabong has recorded a 50 per cent CAGR in sales. As one of India’s best loved fashion e-tailers, Jabong has been the partner of choice in India since 2014. Their immense contribution towards raising brand awareness in the country is a testament to Jabong’s track record of providing the ideal launch pad for top global brands entering India, says John Kenchington, multi-channel director, Dorothy Perkins.

The team is exhilarated that Jabong has emerged as the third largest partner for Dorothy Perkins worldwide. It is actually a salute to the fashion forward women consumers who form the major share of the customer base. Dorothy Perkins with its continued focus on fast fashion is one of the most loved brands on the platform, says Gunjan Soni, head, Jabong.

Jabong is India’s leading fashion and lifestyle e-ecommerce platform that offers a wide selection of over 350,000 products across footwear, apparel, jewelery and accessories categories. With more than 2,500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Jabong services over 19,000 pin codes covering over 2,000 cities and towns across the country.

Amazons opens first fashion studio Blink in India

After fashion studios in London and Amsterdam, online giant Amazon decided on India as the third location for its state-of-the-art Blink fashion studio. It will provide high-quality images and videos to fashion sellers associated with the online retailer and is an extension of Amazon's imaging and cataloguing services that helps retailers with product photography at an economical price.

The new 44,000 square foot studio is located in financial and IT hub Gurgaon, just southwest of New Delhi. The opening coincides with the Amazon Great Indian Festival Sale, which is scheduled to be held from September 21-24. The fashion studio is also expected to increase the sellers' reach to a wider audience during the festive season, which begins with the nine-day Navratri celebrations on 21st September, culminates in Dussera on 30th September and Diwali, the festival of lights, on 19th October, interspersed with the wedding season and ending in Christmas on 25th December and New Year's eve celebrations on 31st December.

“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, head, Amazon Fashion India, in a statement.

Part of the studio are 16 photography bays, a ramp, a presentation area and workspaces, which will allow the fashion brand partners to create and edit images and videos and develop creative content with assistance from Amazon. Brands can rent the studio and present their latest styles and innovative ideas, launch new collections and market their creations through fashion shows and other events.

“We have photographers, models, stylists, video editors and other resources. We are constantly looking at new ways of collaboration," added Sirdeshmukh. “With this studio, we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online.”

The new studio was inaugurated with a launch party on 13th September, which saw leading designers Varun Bahl, Tarun Tahiliani, Suneet Varma, Nikhil Mehra and JJ Valaya in attendance, as well as supermodels Sonalika Sahay, Shashi Bangira and Madhulika Sharma.

Since the beginning of the year, Amazon Fashion has added close to 50 top fashion brands to its offerings, including fashion brands that debuted in India like Under Armour, Steve Madden Jewelry and Juicy Couture Watches. Its growing selection includes Marks & Spencer, New Balance, Forever 21, Forever New, French Connection, Calvin Klein, Mothercare, Emporio Armani, Versus by Versace and more.

Photo: Amazon Facebook

Los Angeles - Resortwear designer Marie France Van Damme just announced her first U.S. boutique opening. The Hong Kong-based designer will be unveiling her flagship in the country later on this month set in Beverly Hills.

The store will mark Van Damme's ninth boutique total. The new boutique will be located at the Peninsula hotel boasting 464 square feet, according to WWD. The location was chosen by Van Damme due to the city's status as a popular shopping hub. As the brand is a favorite among celebrities such as Catherine Zeta-Jones, Olivia Palermo and more, targeting the Peninsula hotel is a strategic move on Van Damme's part. “Foot traffic is an important factor for my retail locations, and I felt that the constant stream of guests in and out of the Peninsula would provide the right visibility for the brand,” she told WWD.

The store is set to open September 25 at the Beverly Hills location. Aside from her nine retail stores, Van Damme's label is also available at various boutiques globally. The line retails at Neiman Marcus, Harrods, Bergdorf Goodman, and approximately 100 other retailers currently. The new store will open with the brand's resortwear and vacation-inspired styles.

Gauri Khan a well know name now in interiors and design has collaborated with Ralph Lauren. Gauri Khan recently launched her own design store, Gauri Khan Designs, selling an array of luxury lifestyle products. However, the celebrity designer and brand curator has also been involved in an array of collaborations. One of these is with homeware brand Tisva and another with internationally distributed American fashion brand Ralph Lauren.

Khan has announced she has finished working on a collaboration with Ralph Lauren. Khan wrote: “Collaborated with the Ralph Lauren team on the design of this fantastic space” as she posed outside a new flagship store for the luxury fashion house.

Gauri is also the co-owner of the production house and distribution company Red Chillies Entertainment along with husband Shah Rukh. In 2012, she launched her own line of furniture in partnership with Roshan’s home store The Charcoal Project. She has also launched her brand new interior store, named Design Cell.

Hustle the fashion athleisure apparel brand, has been exclusively launched on Flipkart. Talking about the association, Vishal Patel, Founder, Tribesman Graphics says the brand will get good response for the range considering Flipkart is one of the largest e-retailers today. A youth focused brand, Patel expects it to connect well to Flipkart's young target audience.

Tribesman Graphics is one of the top partners for men's clothing business exhibiting a phenomenal growth rate annually. The company is certain Hustle will find appeal among the large and growing shopper base of fashion and fitness conscious men. The main objective of this brand is to make the collection reach customers far and wide and an e-commerce platform such as Flipkart has become the company’s best choice.

Patel says the brand’s net profit after tax in 2016 was around 3.5 per cent which is the fastest growing fashion brands growing at a rate of 300 per cent since the last 3 financial years. The company has come this far without any external funding but going forward and are targeting to become a Rs 100 crores company by 2019-2020.

The company has a strong logistics team and process in place having delivered over 7 lakh T-shirts, with more than 4.5 lakh delivered in the last one year alone. Flipkart's multiple channels of fulfilment have made it possible to be present in all zones of the country in a very cost-effective way.

The company is also the official merchandise licensee of Disney, Marvel, Star Wars and Justice League. The team conceptualized the athleisure brand Hustle in 2016 and signed up with Rannvijay Singh Singha and SquadRann as brand ambassadors in 2017.