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American clothing brand Brooks Brothers is on the website Tata CLiQ.

The website will host more than 500 curated styles from Brooks Brothers Main Line and Brooks Brothers Red Fleece Collection in the apparel and accessories categories for men.

The collection on the website is priced between Rs 3,490 ($54.07) to Rs 90,000 ($1394.38)

Tata CLiQ will also offer its services across the ten Brooks Brothers stores in India where consumers can choose to CliQ online and walk-into the store to pick the merchandise.

Brooks Brothers has a distinguished heritage and is woven into the history of American clothing. By partnering with Tata CLiQ Luxury, it aims to expand its online footprint and extend a renewed experience to patrons in India.

In India, the American brand operates through a joint venture partnership with Reliance Brands.

Brooks Brothers has seven mainline stores and three Red Fleece by Brooks Brothers stores in India.

As America's oldest retailer, Brooks Brothers was established in 1818. Brooks Brothers was the first to offer ready-to-wear clothing and is known for iconic product introductions including the seersucker, madras, the non-iron shirt and the original button-down collar.

It is a legendary international brand while maintaining a steadfast commitment to exceptional service, quality, style and value.

For the fourth quarter Future Retail posted a 17.3 per cent increase in net profit.

Net sales increased 24 per cent. Same-store sales growth in the quarter was 13.3 per cent.

Future Retail is the operator of stores such as Big Bazaar, Easyday and Foodhall.

For the year ended March, Future Retail’s profit saw a 25-fold jump. Total income for 2016-17 more than doubled. Same-store sales growth for the financial year was 12 per cent.

Future Retail currently operates 901 retail stores across 240 cities covering a retail space of 13.8 million sq ft. The flagship Big Bazaar will also be expanded to 350 outlets from 235 currently in three to five years.

The company has built up a supply chain logistics capacity to handle 5,000 stores and centralised procurement facilities and strategic tie-ups with various FMCG companies are in place.

Future Retail plans to expand its neighborhood store chain Easyday to 4,000 outlets in five years from 538 stores currently. The expansion will include 136 stores of Heritage Fresh located in Hyderabad, Chennai and Bangalore, which it acquired in November.

The retailer has a multi-pronged strategy to boost profitability by expanding its small store network, increasing margins in the food and fast-moving consumer goods portfolio, building an omni-channel network, increasing stock velocity and leveraging its customer data across group companies to increase sales per customer.

Presently, India’s apparel and lifestyle market is a 92 billion dollars industry. However, according to recent reports, only 2 per cent of that is currently online. This is the fastest growing category and reaches 24 per cent of online consumers in India. So, Shopclues has exponentially scaled up our offerings in this category including clothing, jewelry, fashion accessories and footwear.

Director and Business Head of fashion at ShopClues, RitikaTaneja commented saying that the company have sharpened the focus on the fashion category in a major way in FY 2017. It has also curated a huge assortment of trendy and affordable products to ensure Indians across all nooks and corners of the country get an opportunity to look good every day.

She further added, “We will be launching several exclusive brands in categories such as women’s clothing and footwear in this year. ShopClues has a strong base of over 5 lakh sellers, of which 2.5 lakh merchants are in the fashion category.

With various services offered to merchants ranging from digitization to advertising and brand building, ShopClues works with over 2 lakh merchants in the fashion category alone and has an assortment of about 4 million products including craft-based products, regional products as well as branded products. 80 per cent of the merchants are SMEs and the remaining 20 per cent are regional brands, mid-tier and national brands. Shopclues offers trendy and affordable products with a great customer experience. This well-defined strategy has helped the brand in bringing and retaining consumers on the platform. Apart from this, the brand is also going aggressive with its promotion strategy to expand the user base.

Taneja pointed out saying that Initiatives such as Surety program are aimed to increase the overall trust level of the platform so as to increase the retention of our customers and enable high repeats. About 50 per cent of the total revenue comes from fashion categories, which, in addition to apparel, include accessories, handbags, and footwear to name a few.

Miway is a portal dedicated to providing chic and affordable fashion solutions for women. Miway Fashion best defines effortless chic dressing. It relates to all those women who have a fun and experimental sense of dressing. It believes clothing does empower a woman and add to her self confidence and this is exactly what it aims at doing. Triumph is selling their garments on this online fashion store.

Miway has an in-house set up of design and production. It aspires to reach and capture a larger market share and achieve a business turnover of Rs 10 crores by the end of this financial year. The company also plans to expand into traditional markets extensively this year.

The portal is all set to launch its spring/summer 2017 collection in June which will strengthen its presence in the e-commerce market for women.

Jabong launches 'The Mood Store' for fashion-savvy consumers

Online fashion platform Jabong has unveiled the ‘Jabong Mood Store’, which the company said will allow consumers to shop the entire look as per their mood. The store, Jabong added, is based on deep consumer understanding and analytics around preferences of the Indian fashion customer.

Commenting on the initiative, Gunjan Soni, Head of Jabong, said in the company announcement, “We understand both fashion and our consumers really well. Fashion shopping behaviour tells us that people buy for a specific mood or occasion, not by categories. This insight led to the mood store innovation where consumers can shop entire looks together for a specific mood. With the launch of mood store and several new brand launches we are well set for a growth momentum.”

A statement from the company said that The Mood Store will help users understand the best choices across moods like hanging out with friends, out for a road trip, stay at home pampering, and working at the office, among many others. Users will also be able to select the entire look based on different price points depending upon their needs.

The Mood Store launch has been supported with a 360-degree marketing campaign across TV, outdoor, cinema, CRM and social media. The overall brand campaign will focus on digital promotions where various influencers will showcase their looks in different moods and for different occasions. The commercial will be aired on TV channels across entertainment, music, movies, lifestyle and other genres.

Picture:Jabong website

Fashion marketplace Voonik reached a strategic partnership with communications platform Truecaller. Through this alliance, Voonik has integrated with Truecaller’s True SDK and Truecaller Priority services. The integration will let customers with the Truecaller app installed on their mobile phones easily identify IVR or delivery verification calls when shopping on Voonik.

True SDK and Truecaller Priority solutions will offer a frictionless signup process and help filter genuine calls to end users, and also ensure that Voonik attains efficiency in its entire consumer experience journey from on boarding to transaction and last mile delivery. Any calls received by users who have placed an order on Voonik will be clearly marked as Voonik’s Order Team or Voonik’s Delivery Team, and will be color coded in purple that symbolises the color of the brand.

These two integrations will help enhance user experience at both ends of their journey. Besides boosting customer satisfaction and keeping every customer updated with the status of their purchase till the order is delivered, the new feature on Voonik will help to cut down on the no response call rates and further drive growth and engagement. Consumers face a lot of friction when verifying their identity in apps and other digital services in daily life and Truecaller aims at minimising that friction.

Amazon, Snapdeal and Flipkart are engaged in a sales battle and have been running massive discounts for their customers. Snapdeal has attempted two sales consecutively i.e. the Grand Unbox Sale, which began on May 11 and another which began on May 14. Snapdeal offered up to 70 per cent off on over 120 categories across home, fashion, electronics, and mobiles.

At present, 99 per cent of all Flipkart Fashion styles are on sale, with 40 per cent of Flipkart Fashion’s offerings being special and exclusive merchandise units from brands like Lee, Wrangler, Puma, Woodland, Chemistry, Carlton London, Fossil, Ferrari.

On Amazon customers were offered over 100 million products across hundreds of categories including smart phones, fashion, home and kitchen, large appliances, sports and fitness, among others. Amazon Prime consumers drove its online sale and the majority of brands witnessed upwards of nine times growth. In the fashion category, the top 30 brands from Amazon Fashion’s branded portfolio contributed the highest to the overall sales in terms of gross merchandising sales.

Flipkart recently raised a 1.4 billion dollar funding at a valuation of 11.6 billion and acquired eBay India’s operations. It is now in the process of adding another e-commerce unicorn, Snapdeal, to its existing e-commerce arsenal of Myntra, Jabong and eBay.

Wildcraft, the brand best known for its backpacks and adventure gears, is planning to double sales and touch Rs 1,000 crores by 2020. Wildcraft, the brand that makes backpacks, rucksacks, camping and hiking equipment, among others, entered the footwear and clothing segment two-and-a-half years ago. The new segments is contributing significantly to sales as the company is expecting two-third of its revenue to come from gear and one-third from clothing and footwear. By 2020, Gaurav Dublish, Co-Founder, Wildcraft expects, 45 per cent of the business to come from clothing and footwear, which will be spread equally. The target may seem too high now but the brand in inducing a heavy flow of capital from VCs and has laid out a plan to achieve its goals. Dublish says, last fiscal, their retail sales was Rs 400 crores and this year the company aims for 35-40 per cent rise to touch Rs 550-600 crores.

Investing firms are happy with the performance of the brand so far. Last year, one of the patrons, Sequoia Capital had invested Rs 100 crores, after investing Rs 70 crores in 2013. The brand is also set to enter the primary market with an IPO in some time this year.

Wildcraft is one of the few non-tech startups in the country which have seen a surge in revenue and valuation in the last few years. The company has been growing at more than 50 per cent year-on-year in the last five years. It has three manufacturing plants in India — two in Karnataka and one in Himachal.

The average discount offered by offline retailers has increased in the last few years. Offline retailers like retail chains and department stores are offering around 30 per cent discount, up from around 15 to 20 per cent a couple of years ago.

This is to counter the significant discounts offered by online retailers. Offline retailers are competing with online retailers in upcoming end of season and festive sales.

US-based apparel brand Gap, which has partnered with Arvind Lifestyle in India, has offered a 60 per cent discount on the purchase of five items in their Bangalore market. Shoppers Stop was providing consumers who bought Wrogn products worth Rs 5,000 an opportunity to meet cricketer Virat Kohli with an additional discount voucher of Rs 1,000.

Indian apparel brand Numero Uno is carrying out promotional offers to keep their customers involved like gift coupons, merchandise and discount vouchers. TCNS, which runs women’s ethnic and Indo-fusion brands such as W, Aurelia and Wishful, is also providing promotional offers to customers.

However, e-commerce giants come up with their special sales at least twice a year and offer discounts at regular intervals. Whether brick and mortar stores can go to that extent is yet to be seen.

Well known fashion designer Anita Dongre's craft based sustainable brand Grassroot is ready to step outside India with a new store in Broome Street, in New York by end of June. This will be followed by the launch of couture store on Wooster street by mid-July. The brand already has a global presence online but with bridal couture, it's better to have bespoke services and the new space will offer that.

The store will showcase the brand's fresh look for New York summer. The brand is aimed at celebrating traditional Indian crafts while reviving and sustaining the indigenous industries. The designer has many NRI brides travelling to India to select their wedding wear. The new store will bring attract these customers closer home.

Grassroot presents a range of wardrobe essentials that will pay tribute to the priceless traditions of India. Every garment you wear speaks to you of age-old tradition and our proud heritage in timeless ways says Anita the designer.