Patanjali is planning to open 100 apparel stores across the country in the next 12 to 18 months. Simultaneously, the apparel range will be made available on e-commerce platforms such as Paytm, Flipkart and Amazon. Patanjali’s brand Paridhan was launched in November last year. Its maiden apparel store […]

Iconic beer brand Budweiser has launched a street wear collection for India called Budxstreet in collaboration with multi-brand sneaker store Veg Non Veg, designer labels Huemn and NorBlack NorWhite, artistic director Hanif Kureshi, and Boxout.FM, an online community radio station. Budxstreet is a platform […]

IN PICTURES The fashion label MCM opened its new store concept '1976 Berlin' on Friday in the German capital. Further stores will follow worldwide: a store in Tokyo's Ginza district has already been planned for spring. The new shop in Berlin's Torstrasse 74 seeks to offer an artistic and sophisticated […]

Veganism is on the rise, so much so that a record number of non-vegans have adhered to Veganuary, a pledge to start the year by challenging oneself to follow a plant-based lifestyle for an entire month. No less than 250,000 pledges were made this year. Whether all these people actually managed to stick […]

Kunal Rawal has launched a flagship store in South Mumbai’s Kala Ghoda. This is the menswear designers second store in Mumbai after his studio in Juhu. Rawal teamed up with architect and designer Rooshad Shroff to restore the first floor of Rhythm House, the iconic music store which shut its doors in […]

ITC Wills Lifestyle will now be known as WLS. This indicates a return to nature. From the fabric to the threads, buttons, and labels, every garment from WLS will consist of purely natural elements. All garments will be made of cotton, linen, silk or woolen materials and will be fully biodegradable. […]

INTERACTIVE Nothing less than creating a "radically" new shopping experience was the goal behind online fashion retailer Bonprix's new pilot store. Want to order your size into the fitting room via smartphone or have tags that change prices in real time along with the ones in the online shop? The store […]

Footwear major Skechers has purchased the minority share of its joint venture with Future Group. This means the business is a wholly-owned subsidiary of Skechers USA. The subsidiary will continue operating under its existing structure and from its existing headquarters location in Mumbai. Skechers is […]

Nissan India has launched the Nissan SBS – Seat Belt Shirt as part of #HaveYouClickedToday public service and CSR initiative in India. The Nissan SBS has been co-created in partnership with ace fashion designer Kunal Rawal and is based on insights from India’s first survey ‘Rear Seat Belt Usage and […]

Masaba Gupta has teamed up with watch-maker Titan to launch ‘Titan Raga x Masaba’ collection inspired by the rustic artistry of traditional Indian architecture and made for a woman who believe beauty is not an ideal, but a belief that starts with being comfortable in her own skin. Gupta herself stars […]

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