Amante news and archive

Amante aims to be among top intimate wear brand in South Asia

Intimate-wear brand MAS Brands, which sells products under Amante label, is scouting for acquisition opportunities in the Indian market and looking to have 100 standalone stores in the next 3 to 5 years to cater to different customer needs. The brands aspiration is to be the leading intimate wear brand in whole of South Asia. It is looking at a...

FeaturedMember

Business

India’s lingerie market witnessing a huge fillip

India is one of the most lucrative global retail markets, like any other industry, it is offering a huge fillip to the lingerie industry. Valued at 3 billion dollar, lingerie business holds the largest pie of market share in India with high margins in returns. This segment has carved a niche for itself in garment manufacturing business – From...

Retail

Amante plans to add more exclusive stores

Amante will open 15 to 20 exclusive brand outlets in India by the end of this year. The plan is to have 100 such stores in five years. Right now, Amante is retailed through seven EBOs, 200 department stores, 1,200 MBOs and all key e-commerce platforms. The EBOs are in Mumbai, Bangalore, Chandigarh Jaipur, Lucknow and Noida. The store in...

Retail

Amante to open more stores

Amante will open 20 exclusive outlets this year in India. At the moment there are seven stores. These are located in: Mumbai, Jaipur, Noida, Lucknow, Bangalore and Chandigarh. The brand is also available at 1200 multi-brand outlets across the country. Amante sells premium lingerie, sleep wear, sportswear and swimwear. The brand is now worth Rs...

Featured

Retail

Amante unveils new styles, plans 20 stores in two years

In a short span of time, intimate wear Amante has managed to become a favourite among Indian women with its designs and comfortable styles. In five months, it has managed to open four stores and now plans to launch 20 more in the next two years. The brand is growing and hopes to become bigger by the day. Amante introduced more functional...

Retail

Amante to open 25 boutiques in next two years

Amante, the premium lingerie brand in India owned by Mas Brands, is planning to open 25 boutiques in the next two years to provide consumers a superior shopping experience. These stores will be exquisitely designed with expensive materials so that consumers have a world-class experience. Last December the first exclusive boutique was opened in...

Retail

Amanté opens first store in Mumbai

Mumbai has got its first Amanté,exclusive store located in Thane. Two more stores are expected to open at other malls in the city. Amanté, owned by MAS Brands, is a women’s innerwear brand from Sri Lanka. It ventured into India eight years back. In India, Amanté retails its products through traditional and modern retail outlets as well as...

Retail

Amanté to launch stores in Pakistan

Amanté, the lingerie brand that's part of MAS Brands, which is a subsidiary of MAS Holdings, South Asia's has now venture into Pakistan. Launched exclusively in India in October 2007, Amante has opened its first store in Pakistan. It has signed up with SFnZ & Co for the franchise and will open its first exclusive ‘amanté’ boutique in 2016, in...

Featured

Fashion

Amanté unveils ‘Enigma’ range with ‘Calendar Girls’

Through an evening that witnessed everything from glitz to glamour, sensuality to high fashion, premium lingerie brand Amanté from MAS Brands launched its exquisite ‘Enigma’ range. The gala saw the gorgeous cast of forthcoming film ‘Calendar Girls’, Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi Singh sashay down the ramp as showstoppers with...

Fashion

Amante unveils seamless lingerie range – Enigma

Amante, the premium lingerie brand has unveiled a collection of seamless bras and briefs under ‘Enigma’. The range boasts of a variety of fashionable seamless lingerie options. From nudes with a hint of trim lace to bright prints to eclectic lace, the range blends technology with fashion. Price range of this limited edition start at Rs 1,995 for...

FeaturedMember

Business

Amante to foray into Southeast Asian markets

Having gained a strong foothold in the India, Amante, the premium lingerie brand, is now looking at foraying into Southeast Asian countries. A subsidiary of 1.4 billion dollars firm MAS Holding, Amatne was launched in 2007 having India and Sri Lanka as its core markets. The brand is competing with other established brands like Triumph, Bewitch...

Apparel

Sri Lankan brands eye India entry via single brand route

After premium Sri Lankan brands Avirate and Amante entered India, another fashion andlifestyle brand from the country, Odel is planning to foray by opening its own stores in India. Odel aims to retail private labels under its fold through single brand outlets instead of offering the product range through multi-brand outlets. In Sri Lanka, Odel...