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Arena appoints former Olympic swimmer Mark Pinger as CBO

Italian swimwear specialist Arena SpA has appointed Mark Pinger as its new chief brand officer (CBO). The former German Olympic swimmer, who has managed Arena's US business as general manager since 2016, will assume his new role on 1 October. The company announced the news on Thursday. As CBO, Pinger will join the company's executive leadership...

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Business|Interview

CEO Peter Graschi: Arena increases market share and wants to make swimming better known

For its 50th anniversary, Italian swimwear specialist Arena is going big – parties, fashion collaborations such as those with Woolmark and Marcelo Burlon , and an extravagant stand at the Pitti Uomo men's fashion fair. The brand, which was founded in 1973 by Horst Dassler - son of Adidas founder Adolf Dassler - also has some plans for the...

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