Avirate news and archive

Women’s wear brand Avirate plans 10-12 new EBOs every year

International women’s wear brand Avirate has made its presence felt in India for over a decade. Its first store in Bangalore opened and attracted a loyal customer base. Since then it has been growing at 25-30 percent. The brand would like to continue growing at the same rate. Also, plans to add 10-12 EBOs every year, primarily in the metros. The...

Fashion Featured

Aviraté rolls out two exclusive ranges for S/S ’15

“Women are sensitive. They enjoy surprises. It’s essential to give them a larger offering as they like styling and design options. Hence, our Spring/Summer collection, designed by a North American designer, will roll out two ranges namely ‘Aviraté’ and ‘Aviraté Signature’. These will have exclusivity with a lot of fashion elements and...

Apparel

Sri Lankan brand Aviraté to source from India

After registering double-digit sales growth post commencing operations in India, Sri Lankan women’s high-street brand Aviraté may source its merchandise requirements from India. However, the company is not planning to set up a manufacturing unit or venture into men’s or kids’ wear business. Aviraté is owned by the Timex and Fergasam Group whose...

Apparel

Aviraté announces key top level management changes

Aviraté, the international high street fashion brand for women has brought on board, JagdishChawla as the Global CEO and Rahul Gupta as COO of India operations. With 22 years of experience in fashion business, Chawla will be responsible for growth in revenue as well as moving the gross margin, whereas Gupta, a stalwart in retail industry with 14...

Apparel

Aviraté logs on to online platform

Aviraté, the international high-street fashion brand for women known for offering high fashion and quality merchandise has announced the launch of its online store Aviratefashion.in. The website will host a wide variety of dresses, tops, skirts, lingerie, accessories, bags and footwear making it the one stop destination. The brand will provide...

Fashion

Aviraté to unveil lingerie collection in India

Avirate, the high street fashion brand designed in the UK and manufactured in Sri Lanka is ready with its festive winter offerings for women. Meanwhile it’s strengthening its retail presence in India and with a turnover of Rs 15-20 crores the company is aiming to cross the Rs 50 crores mark in coming years. Lingerie the new extension The brand...

Apparel

Sri Lankan brand Avirate plans India expansion

Sri Lankan high street fashion brand Avirate, owned by the Timex and Fergasam Group is planning aggressive retail expansion in India. The brand was launched one-and-half-years back in the country. The company plans to open outlets in five to seven cities in the next two quarters. The company has chalked out a retail strategy that involves...

Apparel

Aviraté chalks out India expansion plans

After launching its first Aviraté brand outlet in India last December, Sri Lankan company Timex group, has chalked out aggressive retail expansion strategy for India. The company is looking at increasing store count to seven by the end of this year, and to 30 by next year end. While its stores in Delhi, Bangalore and Chennai are churning out...

Apparel

Aviraté launches first store in Bangalore

Aviraté, an international high-street fashion label from Sri Lanka has forayed into India by launching its first flagship store in Bangalore. The new store offers the brand’s international range of women’s fashion wear for the upcoming season. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes and bags....