Basketball news and archive

Li-Ning pushes global strategy with Stephen Curry partnership

Chinese sportswear brand Li-Ning is continuing to push its global strategy plans with a new long-term partnership with basketball star Stephen Curry, who parted ways from his previous partner Under Armour last year. In a statement, Li-Ning said the partnership with Curry is built on “long-term brand co-creation,” with a focus on multi-category...

Fashion

WNBA names Skechers official league partner

The Women’s National Basketball Association (WNBA) have signed a new multi-year deal with Skechers to make the American footwear brand an official partner with the league. The partnership will kick off for the WNBA’s milestone 30th season and will bring Skechers basketball footwear to the forefront. David Weinberg, chief operating officer at...

Fashion

Basketball star Luka Dončić launches direct-to-fan platform

Los Angeles Lakers star Luka Dončić has partnered with e-commerce platform Shopify to launch his own direct-to-fan “universe,” called 77X, offering exclusive merchandise and collectibles, alongside content and live experiences for his fans. In a statement, the NBA star said the move creates a new model for athlete-fan connection, designed to...

Fashion |In Pictures

Juicy Couture taps Angel Reese as a creative collaborator

LA fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has tapped two-time WNBA All-Star basketball player Angel Reese as its new global ambassador and creative collaborator. The basketball star, who has been making a significant impact both on and off the court, securing long-term partnerships with brands...

Fashion

WNBA’s Golden State Valkyries to host first fashion show

The Golden State Valkyries, part of the Women’s National Basketball Association (WNBA), will host its first-ever fashion show, presented by beauty omnichannel retailer Sephora, which became the team’s sponsor in April. In a statement, the WNBA team announced that the fashion show will celebrate the “intersection of basketball, fashion, and...

Fashion

Kristin Juszczyk’s Off Season adding WNBA to line-up

Premium sports fashion brand Off Season, co-founded by designer Kristin Juszczyk and British businesswoman Emma Grede, has announced its first expansion away from NFL-branded merchandise to include a collection for the Women’s National Basketball Association (WNBA). The brand, which launched in January 2025 with NFL-licensed outerwear, will add...

Fashion

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

Fashion |In Pictures

Nike unveils debut signature shoe for basketball star A’ja Wilson

American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...

Fashion |In Pictures

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

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Business|Beauty

Sephora Canada becomes founding partner of new Toronto WNBA franchise

Beauty retail brand Sephora Canada has been named as a founding partner for Canada’s first Women's National Basketball Association (WNBA) team, the Toronto Tempo, which will join the league in 2026. As part of the multi-year partnership with the Toronto Tempo, Sephora Canada will have its logo adorned on the basketball players' jerseys, as well...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...