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Nike links with Readymade on new sneaker launch

Nike’s earliest basketball shoe, the Blazer Mid, has been transformed. The shoe features a deconstructed, DYI approach featuring a thinner, more prolonged, half-stitched swoosh taking inspiration from the logo’s 1971 version. The shoe captures Readymade founder Yuta Hosokawa’s core design values and philosophy of upcycling. The shoe’s rubber...

15 Feb 2021