Carhartt news and archive
Chipotle launches collaboration with Carhartt
Chipotle has launched its collaboration with Carhartt in order to commemorate the premiere of its new film, A Future Begins. Made up of a series of exclusive launches, the collaboration is aimed at highlighting Chipotle and Carhartt’s shared commitment to the future of farming. The release contains limited edition pieces such as a custom apron,...
19 Nov 2021
Carhartt launches Fit For The Next Frontier Campaign
Carhartt has launched its multi-year Fit For The Next Frontier campaign. A rallying cry to inspire Americans to claim jobs in the wake of a skilled labour shortage, the campaign speaks to the workwear brand’s roots. Through a new video, the campaign features over fifty different tradespeople, each defining a new frontier of an industry. This...
27 Oct 2021
Video: Carhartt - Growing a billion dollar business with a 16 dollar hat
Who doesn't know them, the oh so famous hats with the ocher yellow Carhartt brand on it. Carhartt has been the unofficial uniform of the American workers since 1889. Once the hip-hop community adopted the workwear style, it didn't take long for Carhartt to become an icon of pop culture. Image and video: CNBC Make it
16 Oct 2020
Carhartt links Guinness for limited-edition workwear collection
US-based apparel company has teamed up with Irish drink brewery and international brand Guinness to launch a limited-edition autumn collection. The new Guinness x Carhartt Heritage collection features archival Guinness logo designs dating back to the 19th and early 20th centuries, printed on Carhartt workwear items including men's and women's...
29 Sep 2020