Creyate news and archive

Arvind opens maiden luxury Creyate store in Bangalore

Arvind has opened its first luxe version Creyate store in Bangalore. The store looks and feels more upscale than the regular format. A few more such outlets are planned for other cities. Arvind launched the Creyate brand in 2015 and now has over dozen regular Creyate stores across India. The textile major now plans to double the number of stores...

Retail

Arvind’s Creyate rolls out 3D customisation for men

Arvind’s Creyate is pioneering accessibility of 3D virtual garment fitting for its range of suits and casual wear. Creyate has recently launched the GQ Best Dressed India Awards where celebrities attending the show were able to make 3D garment designs that were projected onto screens using the brand’s new 3D customisation technology. Instead of...

Retail

Creyate opts for store makeover to garner footfalls

Creyate is re-positioning its retail design and visual merchandising. It’s moving toward custom clothing and bespoke design. The aim is to achieve better footfall and sales. Earlier, the store design and visual merchandising spoke less about customised clothing, which is the primary ethos of the brand, and more about ready-to-wear. With the new...

Retail

Creyate to open flagship in Mumbai

Creyate, the custom clothing brand from Arvind will soon open a flagship store in Mumbai. This will offer an integration of technology with contemporary retail space and concierge home-visit services. It aims at give customers the power to choose and customise every detail of their garment. It also offers a fine selection of accessories, ties,...

Retail

Arvind hires style advisors to drive sales

After launching Creyate, Arvind, having a strong presence both online and offline, now offers customers a choice to choose from hundreds of clothing material to create their own personalized suit and shirts. It’s a 3D visualization software that helps in creating a garment by taking accurate measurements, which is then delivered at their...

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Business

Brands, retailers turn to bespoke to woo customers

With rising number of consumers shopping online, offline retail majors are taking initiatives to retain them. While launching their own web portals, they are introducing customised or made-to-measure clothing technology, blending online experience with offline presence. Further affecting the business of neighbourhood tailors, retailers and...

Retail

Arvind to expand bespoke clothing

Textile and apparel company Arvind will extend its retail brand Creyate to over 15 cities in the next one year. As of now Creyate has three stores in the country and these are in: Delhi, Ahmedabad and Bangalore. Creyate is a tailoring label. Customers can walk in, touch and feel the fabrics, pick designs and customize their outfits, primarily...