Denim news and archive

Carolina Herrera unveils denim collaboration with Frame

New York-based fashion house Carolina Herrera, known for its elegant and bold fashion, has unveiled a denim capsule collection with American fashion brand Frame. The limited-edition collection came to fruition through the shared vision of Frame’s co-founder and creative director Erik Torstensson and Carolina Herrera’s creative director Wes...

Fashion

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

Fashion |In Pictures Featured

Denim trends for SS25: Men's shorts and fashion for global culture

The denim fair Kingpins celebrated its tenth anniversary edition in Amsterdam last week. A highlight of the fair was the trend presentation by its long-term partner Denim Dudes, which this time round was dedicated to denim trends for the spring/summer 2026 season and thus shed light on topics relevant to fashion professionals, such as consumer...

Fairs

The future of denim fits at Kingpins: 'Clothing should shape the wearer, not the other way around'

A panel discussion on the first day of denim trade fair Kingpins put forth the topic of the future of denim fits to visitors. Dubbed 'Future Fit Forum', the discussion, moderated by Michelle Branch, founder and creative director of US-based Markt & Twigs, Inc., a global creative company specialising in denim innovations, took place between Carme...

Fashion Featured

Denim trends: the newest washes and finishes for SS25

As we look ahead to update denim for the SS25 season, the intersections of handcrafting, expression, and sustainability are breathing new life into the beloved, and ever popular, staple. Especially in the case of washes and finishes, which remain consistent focal points of newness and interest. From new takes on distressing to deeply saturated...

BusinessFeatured

Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

Fashion

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

Fashion |In Pictures Featured

Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...

Fashion

Sanctuary Clothing signs licensing partnership with Li & Fung

Contemporary apparel brand Sanctuary Clothing is expanding its denim category after signing a licensing agreement with Hong Kong-based supply chain solutions partner Li & Fung Limited. The licensing partnership will see Sanctuary launching a new line of women’s premium denim, which will be produced and distributed by Li & Fung. The new premium...

Fashion

Denim Trends 2025: 'Indigo AI'

The denim trends presentation at the latest edition of sourcing fair Texhibition in Istanbul had a distinct subtitle - Indigo AI. Here, fabrics designed by artificial intelligence took center stage, showcasing the versatility and innovation that machine learning can bring to the fashion palette. More and more designers include these futuristic...

Fashion

Levi’s teases collaboration with Beyoncé

It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...

Fashion

Wrangler launches women’s Bespoke line

Denim specialist Wrangler has unveiled a new collection of women’s jeans designed by an all-female design team and utilising new fit technology. Dubbed ‘Bespoke’, the line consists of three cuts – bootcut, skinny and flare – and puts to use information and preferences of women themselves, who Wrangler said they asked as part of research helping...