Denim news and archive

Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

Fashion

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

Fashion |In Pictures Featured

Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...

Fashion

Denim Trends 2025: 'Indigo AI'

The denim trends presentation at the latest edition of sourcing fair Texhibition in Istanbul had a distinct subtitle - Indigo AI. Here, fabrics designed by artificial intelligence took center stage, showcasing the versatility and innovation that machine learning can bring to the fashion palette. More and more designers include these futuristic...

Fashion

Levi’s teases collaboration with Beyoncé

It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...

Fashion

Wrangler launches women’s Bespoke line

Denim specialist Wrangler has unveiled a new collection of women’s jeans designed by an all-female design team and utilising new fit technology. Dubbed ‘Bespoke’, the line consists of three cuts – bootcut, skinny and flare – and puts to use information and preferences of women themselves, who Wrangler said they asked as part of research helping...

Fashion |In Pictures

Filippa K unveils debut product designed by Anna Teurnell

Swedish fashion brand Filippa K has launched the first product designed by recently-appointed creative lead Anna Teurnell – the 90s stacked bootcut jeans. Teurnell, who joined the fashion brand in February following the departure of former creative director Liisa Kessler, has taken inspiration for her first product from the stretch denim of the...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion Featured

Denim industry pivots towards compostability in sustainability push

The denim industry, long criticised for its environmental impact, is making strides towards sustainability with a focus on compostable jeans. This shift represents a significant departure from traditional manufacturing processes and could reshape the sector's approach to circular fashion. Candiani Denim, a renowned Italian denim mill, has been...

Fashion

Celtic & Co. unveils first-ever denim collection

Cornwall-based sustainable fashion brand Celtic & Co., has unveiled its first-ever denim collection, following demand from its customers. Zoe Bray, managing director at Celtic & Co., said in a statement: “The team is so excited about the arrival of our very first jeans! It’s something we have talked about for so long, and now they are finally...

Fashion Featured

Grey Denim is one of 2025’s hottest trends

As we look towards trends for 2025 it is apparent that when it comes to denim, grey is the new blue. It’s a neutral color that works year-round, fresher than blue but softer than black, it pairs well with numerous colors and items. Grey denim was all over the streets of New York and Europe last runway season, from bootcut, slim, and low-rise...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...