FabAlley news and archive

High Street Essentials raises funds for brick and mortar retail expansion

High Street Essentials (HSE), the parent company of FabAlley and Indya has raised Rs 8 crore in venture debt from Trifecta Capital. The company will use these funds to expand its offline presence by increasing EBO count for both Faballey and Indya and doubling shop-in-shops to over 650 in the next 12-18 months. The capital expenditure required...

Retail

FabAlley enters Chandigarh with first exclusive store

High Street Essentials, the firm that owns and operates women's wear brand FabAlley, has launched its first EBO at Elante Mall in Chandigarh. Spread across 847 sq. ft. area, the store has theme-based zones to help customers with a seamless shopping experience. It has separate sections curated for workwear, travel and glamorous party wear. The...

Retail

FabAlley increases its expands plus size offerings

FabAlley is adding more to its plus size clothing options. The online fast fashion clothing brand’s new collection is in sizes ranging from XS to 4XL. The goal is to give its curvy customers the same trends, colors, chic prints and patterns that are available in standard sizes. The brand seeks to empower women by celebrating the diversity of...

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Business

India’s women-only fashion startup raises 8.5 million dollars

High Street Essentials Pvt. Ltd., an Indian online fashion brand for women that runs FabAlley and Indya, has announced it has recently raised circa 8.5 million dollars (Rs 60 crore) in a fresh funding round from SAIF Partners. The round also includes a partial secondary share sale by Indian Angel Network, Shivani Poddar, co-founder of FabAlley,...

Retail

Etailers aggressively opening brick and mortar stores to boost business

Online fashion retailers like Voonik and Limeroad are now aggressively expanding their brick-and-mortar retail format. Offline expansions are expected to deliver a better connect with customers that could translate into higher revenue contributions. They feel, stores give brands a personality. Voonik operates four kurti stores in Bangalore and...

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Business

FabAlley raises Rs 5 funds, plans to use it for retail expansion

Online fashion platform FabAlley has raised Rs 5 crore in venture debt from Trifecta Capital and plans to use it to boost its offline growth. Nilesh Kothari, Co-founder, Trifecta Capital, says online fashion is growing at around 50 per cent and is expected to be a $20 billion by 2020. The combination of a proprietary tech platform enables...

Retail

FabAlley opens first exclusive store for for ethnic line Indya

FabAlley has launched its first brick and mortar store for ethnic wear brand, Indya in Bengaluru. Spread over 350 square feet, the new Indya store has opened doors in Phoenix Market City, Whitefield, Bengaluru. Trading online since 2012, FabAlley launched over 50 shop-in-shops last year but Indya is its first exclusive shop and marks the start...

Retail

Fast fashion online store Fab Alley to go offline

Many online stores are now going the brick-and-mortar way. The latest in the list is online fashion store for women, Fab Alley, which has started opening outlets four years after it was launched. The step has been taken to get a bite of growing retail market. And this growth has already brought in international labels such as Zara, H&M and Gap....

Fashion

Faballey launches a collection in stripes for the new season

Stripes are big this season. Online fashion e-tailer Faballey has unveiled its collection of clothes for women in a variety of stripes. From maxis, dresses, skirts to trousers, stripes are everywhere. Even internationally, stripes are a rage. Vertical, horizontal or a mix-match of both can be seen on different types of clothes. Sticking to this...

Fashion

Faballey introduces special styles for plus size women

Faballey.com, the online fashion destination has introduced ‘The Curvy Ladies Special’- outfits in XL size for young women. The new range offers fashionable and chic outfits to young women, who prefer bigger sizes. The ‘Curvy Ladies Special’ collection includes elegant dresses, cute skirts, quirky shirts and smart tops. Recently, the company had...

Retail

FabAlley’s #Unfollow movement for women launched

FabAlley.com, an online fashion retailer has launched an innovative campaign, #Unfollow. The campaign takes inspiration from the idea of being the ‘Girl Uninterrupted’ or empowering women everywhere to be comfortable in their own skin. Starring the stand-up comic Radhika Vaz, the Faballey #Unfollow campaign challenges the stereotypical notions...

Apparel

FabAlley to move ahead with the fashion e-commerce wave

Founded in 2012, by two women entrepreneurs Tanvi Malik, Co-Founder and Design Head and ShivaniPoddar, Co-Founder, fashion portal FabAlley has reported a month-on-month growth of 50 percent and over 600 orders per day. With 1,000 styles within clothing alone and another 500 in accessories, the company works on a fast-fashion model introducing...