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Vuori taps former Fabletics executive as global president

Californian activewear brand Vuori has named Ashley Kechter its new global president. She joins the company from Fabletics, where she had served as global brand president for over two years. Her appointment was announced via Vuori’s LinkedIn page, where it was also revealed that Edward Lee would assume the role of chief legal officer and...

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Fashion

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...

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