Fashionara news and archive

Fashion etailer Fashionara closes shop

Online fashion and lifestyle website Fashionara.com seems to have closes its shop as its website and app are no longer accessible. It had recently raised funds from Lightspeed Venture Partners and Helion Venture Partners. The startup was founded by former Reliance Trends CEO Arun Sirdeshmukh and Munjal, former chief technology officer at Times...

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Business

Apparel players wooing customers with customised clothing

The garment industry, both offline and online has come full-circle from tailormade to readymade to customised clothing. From leading textile companies, to brands and e-retailers, all are now offering customized clothing services to woo buyers who are still stuck to the idea of wearing perfectly fitting ensembles. Neighbourhood tailors were once...

Retail

Fashionara launches android app to offer flash sales

Fashionara, an online fashion store that recently turned into a flash fashion platform has launched an android app for flash sales of the brands listed on its website. The iOS version of the app would be launched in the coming weeks. Fashionara offers deals on various brands including Red Tape, Von Dutch, Biba, Clarks, Twillory, Puma and Levis...

Retail

Fashionara adopts flash sales-based format

While popular ecommerce players are struggling to race ahead, fashion retailer Fashionara Enterprises has changed its business model to turn into a flash sales-based format. The aim is to be different from its rivals such as Flipkart-Myntra, Jabong.com and Amazon India. Launched in 2012, Fashionara, which started flash sales late last year, has...

Retail

Anna Luchini handbags enter India via Fashionara

French handbags label Anna Luchini has entered Indian market through online platform Fashionara.com, which has also introduced watches for women from another French label, Christian Lacroix. The Anna Luchini collection includes handbags and totes, hobos and satchels and handy cross-body bags. And Christian Lacroix range on offer is a collection...

Retail

Fashionara to bring six American fashion labels to India

With almost every ecommerce player focusing on strengthening their fashion offerings, online fashion retailer Fashionara.com is all set to introduce six American fashion brands in the country. It would soon start retailing apparel and accessories for US fashion brands Hesperus, Zeldam, Ironi, 15 Love, Swirlgear and Banjul on its platform. While...

Apparel

Fashionara launches e-marketplace ‘flea bazaar’

Online portal focused on women’s fashion, Fashionara has launched 'flea bazaar', an e-marketplace where consumers can get holdof a variety of quirky products from apparels to notepads showcased by local shops and boutique stores. The aim behind launching this initiative is to expand portfolio to improve profit margins and give strong competition...

Apparel

Fashinara aims for Rs 100-cr revenues

With booming e-commerce in India, fashion portal Fashionara.com aims to earn Rs 100 crores in revenue in the second year of its operations. The one-year-old Bangalore-based start-up, founded by ex-CEO of Reliance Trends, Arun Sirdeshmukh is witnessing a fast growth. The platform sells premium fashion and lifestyle products with average bill size...

Fashion

New players give competition to old e-retailers

E-tailing in India is on a growth track with customers from small towns too jumping into the online retail bandwagon. Efficient customer service, wide product range, exclusive brands, deals and discounts and shopping experience at a mouse-click from the comfort of one’s home has led to many young entrepreneurs jumping into the field, giving...

Apparel

Fashionara seeks 15 million dollars for expansion

Fashionara, a Bangalore-based ‘e-fashion’ start-up co-founded by Arun Sirdeshmukh, former Chief Executive Officer and Director of Reliance Trends, is looking at raising Series-B funding of between 10 million and 15 million dollars (Rs 61-92 crores) to build its logistics and optimise its technology for mobile devices. Company also has plans to...

Apparel

Designer label Soch goes online

Soch, the urban designer label store has announced its online foray with e-fashion mall, Fashionara.com. In addition to the 26 Soch stores across India, customers will now be able to shop from any of the 39,000 pin codes that Fashionara assures delivery to. Soch will go online first with its work-wear collection and then move to retailing ethnic...

Apparel

Arun Sirdeshmukh receives funding from Helion, Lightspeed

Arun Sirdeshmukh, former CEO of Reliance Trends who started his own fashion e-retail venture Fashionara, has received an undisclosed amount of funding from Helion Venture Partners and Lightspeed Venture Partners. Sirdeshmukh had tied up with Darpan Munjal (former CTO of Times Internet) to launch his venture. Currently, Fashionara offers apparel,...