Fastrack news and archive

Fastrack’s #DontFakeWithMe campaign to fight against fakes

A brand from the Titan Company targeted at the youth, Fastrack has launched a new campaign, #DontFakeWithMe to fight counterfeit products. As a part of the campaign, the brand developed destruction rooms at some locations in Bangalore, where people were invited to break fake products and were handed over with an original Fastrack product. The...

Retail

Titan Eye Plus to launch 60 new stores this fiscal year

Titan Eye Plus, a part of the Tata Group aims to open 60 new stores in this fiscal as per its aggressive retail expansion strategy. The company also plans to increase distribution of its in-house brands like Fastrack and Glares. Sunglasses in the Titan Eye Plus stores are priced between Rs 500 to Rs 30,000. Apart from in-house labels like...

Retail

Fastrack to double the store count by December '15

Fastrack, the youth brand from Titan with 148 stores across 75 cities in India, now plans to double store count and reach 300 stores by the end of December 2015. It also aims to add more product categories under its portfolio. Fastrack is also revamping its stores into a new retail format. The brand offers products like watches, sunglasses,...

Apparel

Titan charts out fast track growth plan

Looking beyond the success of its jewellery chain Tanishq, Titan wants to now focus on boosting its other entities like Titan Eye Plus and Fastrack to achieve the 20 percent growth target set by it. Owned by the Tata Group and the Tamil Nadu Industrial Development Corporation, the company plans to reach a revenue target of three billion dollars...

Apparel

Titan reports Rs 165.57 cr PAT in Q3

Titan Company, formerly known as Titan Industries, has reported a 25.11 percent increase in ad spends to Rs 118.04 crores in third quarter as compared to the Rs 94.35 crores during the previous quarter. This has resulted in a 15.74 percent jump in operating income to Rs 2,650.46 crores as compared to the Rs 2,290.02 crores in Q2. Titan has three...

Apparel

Fastrack diversifies portfolio

In keeping with its product expansion plans, Fastrack, the brand from Titan, has unveiled a line of helmets in Bangalore. The new range sees 24 different variants for ‘guys and girls’ in variety of shades and graphics. Plans are afoot to include a collection of bicycle headgear and accessories in the near future. Fastrack, launched in 1998,...

Apparel

Fastrack to add helmets, footwear, apparels

Titan’s youth fashion brand Fastrack is in the process of adding new product categories such as motorcycle helmets, footwear and apparel, which will be introduced in the next fiscal 2012-2013. The company is also looking at starting a project to design and launch bicycles. Fastrack was introduced in 1998 by Titan Industries as its sub-brand in...

Apparel

Fastrack’s online promotion takes-off

Fastrack, Titan’s brand targeted at the youth, has kicked off an online activity titled ‘Don’t Stare at my T_ _ S’ to promote its new range of watches. The campaign is created to launch the new range priced affordably at Rs 650. The idea behind choosing the online medium was to create a connect with its target customers, who love to be mobile...

Apparel

Titan to expand all brands

Undeterred with the government adding an additional tax to branded jewelry Titan Industries announced its plans to open 250 stores across India in the financial year starting April 2011. This means another 100 new stores will be opened. The company had opened 150 outlets across India this fiscal year. Titan Industries had 646 stores under...

Apparel

Fastrack receives youth award

Fastrack, the well known youth fashion brand has received the award for the ‘Most Popular Youth Brand - Eyewear’ at the 3rd Global Youth Marketing Awards 2011 in Mumbai recently. Indeed it’s a spectacular achievement, considering the other nominations in the category were Calvin Klein, Tommy Hilfiger, D&G and Dunhill. The jury studied these...

Apparel

Fastrack targets Rs 450 cr turnover

Fastrack, the youth fashion accessories brand, is targeting a turnover of over Rs 450 crores for the current fiscal. It also plans to introduce more branded accessories including footwear, jewelry, cell phones and caps. From the first store in Pune in February 2009, today there are 36 exclusive stores (500 to 600 sq. ft. each) across the country...

Apparel

Genelia Fastrack’s new face

Actress Genelia D’souza is the new face of Fastrack, one of India’s most popular fashion accessories brands. She has been signed on to bring out the edgy and sexy side of the brand’s ‘Sweet No More’ sunglasses campaign, a line of sunglasses for girls. Genelia has a chirpy and vibrant presence and is known for her roles in films like Tujhe Meri...